Founders in Jeans

What does it look like to build a fashion brand where human dignity is the bottom line? Shahd Alasaly, founder of Blue Meets Blue, joins Emily Jean to share her journey from sociologist to fashion founder, creating a sustainable clothing line that employs refugee artisans in the United States. From sourcing Damascus brocade from the last remaining maker in Syria to creating safe spaces for refugee women to heal through craft, Shahd's story challenges everything we think we know about fashion, activism, and what it means to build a business that truly matters.The origin story of Blue Meets Blue and why Shahd started a fashion label in response to Syria's civil warHow refugee women's skills often don't "translate" when they come to the U.S.—and how Blue Meets Blue changes thatWhy fashion can be a tool for healing and collective trauma without calling it therapyThe moment Shahd went back to Syria after the Assad regime fell and sourced fabric from the last Damascus brocade makerWhy 80% of garment factories in Syria were intentionally destroyed during the warWhat it's really like to run a mission-driven company (and why Shahd almost quit in 2019)The refugee artisan who could finally afford to send cupcakes for her son's birthday—and why that's what success actually looks likeHow to build a sustainable fashion brand that's sustainable for people, not just the planetWhy activism and humanitarianism don't have to be add-ons—they can be the foundationShahd's vision for the future of Blue Meets Blue and refugee-made luxury fashionWhy this episode mattersBlue Meets Blue isn't just another "ethical fashion" brand. It's a refusal to let Syrian culture be erased. It's proof that businesses can heal as they scale. And it's a reminder that mission-driven entrepreneurship is hard—but it's possible. If you've been wondering whether you can build something that matters AND makes money, this conversation is for you.⭐⭐⭐⭐⭐ If you loved today's conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 50,000+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻Follow Emily Jean: https://www.instagram.com/emily.jeans/ | https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans: https://www.instagram.com/foundersinjeans/⸻Follow Shahd Alasaly: Instagram: https://www.instagram.com/shahdxblue/ Website: https://bluemeetsblue.comFollow Blue Meets Blue: Instagram: https://www.instagram.com/bluemeetsblue/ Website: https://bluemeetsblue.comRead Shahd's Book: A Kid's Book About Humanitarianism: Available on Amazon, Barnes & Noble, and akidsco.com⸻SEO Keywordsmission-driven business, refugee empowerment, sustainable fashion, ethical fashion brands, social entrepreneurship, female founders, women entrepreneurs, refugee artisans, slow fashion movement, Damascus brocade, Syrian refugees, fashion and activism, humanitarianism in business, cultural preservation, refugee employment, social impact businesses, purpose-driven entrepreneurship, Blue Meets Blue, Shahd Alasaly, fashion for good, trauma-informed business, collective healing, immigrant entrepreneurs, craft preservation, fair trade fashion, refugee stories, women-owned fashion brands, startup journey, scaling mission-driven companies, Emily Jean podcast, Founders in Jeans

What if the chaos in your business wasn’t a sign of growth but a symptom of broken systems? Noor Barrage, also known as The Systems Girl on LinkedIn, joins Emily Jean to challenge hustle culture and show founders how structure can actually unlock freedom. From fitness coach to COO to running her own consultancy, Noor has seen the pitfalls of scaling without foundations and now she’s teaching entrepreneurs how to build businesses that last without burning out.Why most founders mistake scaling for success - and what it really meansThe three core systems every business under 10 employees needsWhat a time audit reveals about where your hours really goWhy visionary founders and operators are the yin and yang of growthHow visionaries unintentionally sabotage their teamsThe truth about fractional COOs and when to bring one inWhy assistants can often grow into powerful operatorsNoor’s upcoming mentorship and why it’s the program she wished she had years agoRunning a business doesn’t have to mean 80-hour weeks, constant firefighting, and sleepless nights. Noor’s story is proof that when you invest in the unglamorous but essential backbone of systems and operations, you gain the freedom to build a company — and a life — that actually works.⸻⭐⭐⭐⭐⭐ If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 2,500+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻🎧 This episode is sponsored by KAIA KAIA is democratizing women’s access to funding and fueling the multi-trillion dollar female economy. They’re building a new ecosystem where women can fund the founders they believe in, access curated experiences, and learn how to move like investors, together. Join the waitlist at kaiawomen.net or send founder Hailey Handler a DM on Linkedin to step into the future of funding women. A huge thank you to KAIA for supporting this episode and empowering more women to own their financial future.⸻Follow Emily :Instagram: https://www.instagram.com/emily.jeans/LinkedIn: https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans: https://www.instagram.com/foundersinjeans/⸻Follow Noor Barrage:LinkedIn: https://www.linkedin.com/in/noorbarrage/Instagram: https://www.instagram.com/noorbarrage/Book a Session with Noor: https://calendly.com/noor-nvbcollective/1-1-consulting-session-w-noor⸻female founders, women entrepreneurs, business systems, operations, COO, fractional COO, visionary vs operator, scaling sustainably, how to scale a business, startup operations, time audit, project management systems, sustainable business growth, burnout prevention, hustle culture alternatives, how to hire an operator, business infrastructure, entrepreneurial leadership, founder-operator relationship, business structure for scaling, team management, sustainable scaling strategies, Noor Barrage, Systems Girl, NVB Collective,

What does it mean to scale your business without burning out? Nikki St Paul, leadership coach and nervous system guide for purpose-driven women, joins Emily Jean to share how subconscious beliefs shape our success, why rest is a power move, and how female founders can lead with both strength and ease. Nikki blends neuroscience, embodiment, and mindset work to help women step fully into their power while creating sustainable businesses they love.The meaning behind “lead like a powerhouse, rest like a queen”How subconscious beliefs quietly sabotage business growthThe signs of burnout most women ignore until it’s too lateWhy ease and easy are not the same thingPractical tools for rewiring hidden rules about worth and workA powerful client story about charging what you’re worthWhy rejection can be a sign of growth, not failureHustle culture vs. sustainable success in the female founder spaceThe truth about rest as a strategic leadership moveSimple daily practices to regulate your nervous system and thriveIf you’ve ever tied your worth to your work, pushed past burnout, or wondered why scaling feels harder than it should, Nikki’s perspective will hit home. She offers a blueprint for building a business that honors both ambition and wellbeing - because leading with power and resting with intention are not opposites, they’re the formula for sustainable success.⸻⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to entrepreneurial life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 2,500+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻🎧 This episode is sponsored by KAIA KAIA is democratizing women’s access to funding and fueling the multi-trillion dollar female economy. They’re building a new ecosystem where women can fund the founders they believe in, access curated experiences, and learn how to move like investors, together. Join the waitlist at kaiawomen.net or send founder Hailey Handler a DM on LinkedIn to step into the future of funding women. A huge thank you to KAIA for supporting this episode and empowering more women to own their financial future.⸻Follow Emily:Instagram: https://www.instagram.com/emily.jeans/LinkedIn: https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans:https://www.instagram.com/foundersinjeans/⸻Follow Nikki St Paul & Breathing Mindful Coaching:Instagram: https://www.instagram.com/iamnikkistpaul/LinkedIn: https://www.linkedin.com/in/nikkistpaul/⸻SEO Keywords: female entrepreneur burnout, subconscious beliefs, subconscious rewiring, female founder mindset, nervous system regulation, leadership coaching for women, Breathing Mindful Coaching, Nikki St Paul, Emily Jean podcast, Founders in Jeans, lead like a powerhouse rest like a queen, sustainable success, burnout recovery, hustle culture critique, women scaling businesses, ease vs easy, subconscious blocks in business, money mindset, charging your worth, rejection resilience, nervous system guide, EFT tapping for entrepreneurs, embodiment work, leadership with empathy, subconscious healing, subconscious mindset coaching, subconscious coaching for founders, nervous system reset, rest practices for leaders, strategic rest, productivity myths, redefining success, restable membership, virtual rest community, subconscious programming, subconscious beliefs about money, subconscious beliefs about worth, subconscious blocks female founders, entrepreneur nervous system, easeful scaling, subconscious sabotage, subconscious leadership, subconscious rewiring for business, subconscious coaching examples, business growth mindset, self-worth in business, work worth identity.

What does it take to build a women’s community of 50,000 in just three years and why does Bitcoin belong in that story? Emily Dempsey, founder of The Brickell Babes, joins Emily Jean to share her journey from New York fashion buyer to Miami community builder to tech founder weaving Bitcoin into the future of female entrepreneurship. From her first happy hour meetup to launching a curated membership platform, Emily has redefined what it means to connect women in business and life.The origin story of The Brickell Babes and how it grew to 50,000 members in under three yearsWhy community-building is harder, and more strategic, than most people thinkThe misconceptions about women’s networks (and why it’s not just “happy hours and matching sets”)How Emily is building a new platform blending Facebook groups, ClassPass, and Soho HouseWhy brand partnerships only work when values align and why she rejects 95% of offersHow Bitcoin fits into the future of female entrepreneurshipThe resources every woman should start with if they’re curious about BitcoinWhy sales skills are non-negotiable for founders (even if you’re not selling a product)Emily’s non-negotiables in business: ethics, reputation, and integrityBuilding The Brickell Babes wasn’t about creating another social club — it was about curating authentic, elevated connections for women looking to grow in every area of life. Emily’s story is proof that community is strategy, integrity is non-negotiable, and the future of money belongs to women who are ready to learn.⭐⭐⭐⭐⭐ If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 50,000+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻🎧 This episode is sponsored by KAIAKAIA is democratizing women’s access to funding and fueling the multi-trillion dollar female economy. They’re building a new ecosystem where women can fund the founders they believe in, access curated experiences, and learn how to move like investors, together.Join the waitlist at kaiawomen.net or send founder Hailey Handler a DM on LinkedIn to step into the future of funding women.A huge thank you to KAIA for supporting this episode and empowering more women to own their financial future.⸻Follow Emily Jean: https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans: https://www.instagram.com/foundersinjeans/⸻Follow Emily Dempsey:Instagram: https://www.instagram.com/emilydempsey/LinkedIn: https://www.linkedin.com/in/emily-j-dempsey/Follow The Brickell Babes:Website: https://www.thebrickellbabes.comInstagram: https://www.instagram.com/thebrickellbabes/⸻female founders, women entrepreneurs, community building, women’s networks, Brickell Babes, Miami entrepreneurs, startup community, women in tech, Bitcoin for women, Bitcoin and entrepreneurship, female business leaders, how to build a community, event-based communities, scaling community, sales skills for founders, women in finance, networking for women, integrity in business, brand partnerships, scaling women’s platforms, future of finance, Bitcoin adoption, financial independence for women, Emily Dempsey, Emily Jean podcast, Founders in Jeans

How do you stand out in a sea of sameness on LinkedIn? And how do you build a personal brand that feels authentic and drives real results? In this episode, Emily sits down with Ciara O’Neil, founder of Brandfulness and rising voice in the personal branding space, to break down exactly how she grew to 10,000 followers in under a year and what it takes to turn visibility into opportunity. From her background in law and psychology to building a thriving strategy business, Ciara shares the playbook for founders, solopreneurs, and creatives who want to be known, remembered, and respected for what they do.Why LinkedIn isn’t oversaturated - it’s your untapped growth channelThe #1 misconception about personal branding (hint: it’s not just posting)How psychology and perception shape influence and trustA client story: how an accountant went from invisible to in-demandWhy sharing your whole life online isn’t required to build connectionThe difference between authentic and intentionally authentic brandingComment sections, cold DMs, and the tactics that hurt your brandWhat happens when you rebrand yourself as an authority voiceThe power (and limits) of niching down for personal brandingWhy your personal brand should transcend social media platformsIf you’re trying to stand out on LinkedIn, land clients, or position yourself as an industry authority, this episode is packed with insights you can use today. Ciara cuts through the noise of “be authentic” fluff and shows exactly how to align your brand, communicate clearly, and grow with intention.⸻⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 50,000+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻Follow Emily:https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans:https://www.instagram.com/foundersinjeans/⸻Follow Ciara O’Neil & Brandfulness:LinkedIn: https://www.linkedin.com/in/ciaraoneil/Instagram: https://www.instagram.com/_brandfulness/Website: https://brandfulness.co.uk⸻SEO Keywordspersonal branding, LinkedIn growth, how to grow on LinkedIn, building a personal brand, Brandfulness, Ciara O’Neil, personal branding coach, LinkedIn content strategy, LinkedIn growth tips, visibility vs authority, personal branding psychology, business storytelling, building trust online, LinkedIn misconceptions, how to get clients on LinkedIn, managing reputation, perception in branding, authority building, niching down personal brand, oversharing vs intentional sharing, authenticity in branding, authority rebrand, accountant case study branding, client transformation story, brand clarity, psychology in branding, identity and perception, self-determination theory branding, connection in branding, consumer psychology branding, AI and branding, LinkedIn AI comments, engagement tactics LinkedIn, cold DM strategy, outreach mistakes LinkedIn, pitching on LinkedIn, how to get inbound leads LinkedIn, social media for founders, brand storytelling LinkedIn, career transitions branding, law to branding journey, mindset in personal branding, confidence in brand building, limiting beliefs branding, clarity and messaging, building a brand beyond social media, Simon Sinek Start With Why, best books for personal branding, LinkedIn thought leadership, solopreneur LinkedIn strategy, founder branding, career branding, visibility vs engagement, marketing on LinkedIn, future of LinkedIn, B2B branding, pitching clients with confidence, elevator pitch branding, storytelling for business, content that converts on LinkedIn.

Ella McMahan leads marketing for Spring Fertility and its sister brands Open Fertility and Nest Donor Bank. In this conversation, Ella breaks down the realities of IVF and egg freezing, why education beats fear, and how patient-first marketing, community events, and smart influencer partnerships can literally change lives. If you care about building brands that feel human and drive outcomes, this episode delivers.Why Spring built an accessible sister clinic model at half the costThe marketing lever that matters most in healthcare: education before salesHow to speak like a girlfriend without dumbing down the scienceBuilding community in a vulnerable category without forcing 24/7 chatterThe influencer campaign that set a new bar for impact and authenticityMessaging rules that make clinical info feel clear, warm, and usefulThe under-discussed myth: getting pregnant is “easy”Partner ideas Ella is chasing: clothing rentals for stim bloat and wearables researchLeading with empathy using the first follower frameworkWord of mouth that works: why in-person moments beat performative postingWhether you are marketing a clinic or a consumer brand, this episode is a masterclass in building trust when stakes are high. Ella shows how language, access, and genuine community moments turn fear into informed action. You will walk away with usable ideas for customer education, partnerships, and leadership that actually scales care.⸻⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans , the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 2,500+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻Follow Emily: https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans: https://www.instagram.com/foundersinjeans/⸻Follow Ella McMahan & Spring Fertility:Spring Fertility - https://www.instagram.com/springfertility/ - @springfertilityElla - TikTok: @ella_pennington_ - Instagram: @ellamcmahan⸻SEO Keywords:fertility marketing, IVF marketing, Spring Fertility, Open Fertility, Nest Donor Bank, affordable IVF, IVF cost, egg freezing cost, AMH, ovarian reserve, IUI, donor eggs, embryo donors, third party reproduction, gestational carrier, nurse practitioner model, accessible care, Queens Astoria clinic, Sacramento clinic, patient experience, patient journey, healthcare branding, education-first marketing, community events, in-person activations, influencer partnerships, Serena Kerrigan campaign, giveaway strategy, healthcare influencers, messaging frameworks, plain-language healthcare, empathetic copy, clinical to human translation, brand voice, patient trust, word of mouth, ambassador program, referral strategy, girlfriend tone, content that converts, clinic operations alignment, marketing ops, finance templates, call center alignment, lifecycle emails, myth busting fertility, getting pregnant is hard, baseline consult, reproductive health literacy, destigmatizing IVF, combating shame, microplastics fertility, microbiome research, environmental toxins fertility, wearables fertility, HRV and outcomes, sleep quality and conception, research partnerships, data-driven care, design that reflects patients, diverse imagery, authenticity over aesthetics, anti-robot brand, AI-proof brand, human-centered service, Tahoe lifestyle, burnout prevention, leadership, first follower theory, empathic leadership, rallying teams, women in leadership, double standard at work, feedback for managers, community cadence, Slack vs events, WhatsApp fatigue, co-working spaces for women, third place concept, Bev community, hosting dinners, pop-up education nights,

SummaryIn this episode of Founders in Jeans, host Emily Jean speaks with Lauren Wittenberg Weiner, a former CEO, current founder and now author of the upcoming book 'Unruly'. They discuss Lauren's journey from leading a successful government contracting firm to navigating the world of publishing. Lauren shares her insights on imposter syndrome, the importance of trusting one's gut, and the challenges of balancing personal and professional responsibilities. The conversation highlights the significance of redefining success and the power of mentorship in one's career.You can follow Lauren on Instagram @laurenwittenbergweiner. And visit her website at https://laurenwittenbergweiner.com. And her book is available for purchase on Amazon here.You can follow us on Instagram @foundersinjeans. You can also visit our website at www.livegooddigital.com. Chapters00:00 The Accidental Entrepreneur03:22 Transitioning from Government to Business06:04 The Journey of Writing a Book08:51 Finding Balance in Life and Work11:14 Defining 'Unruly' and Breaking the Mold13:51 Empowerment Through Reinvention16:27 Navigating Identity After Selling a Business19:14 Authenticity in a Male-Dominated Industry23:33 Building Trust and Leadership24:16 Imposter Syndrome as a Superpower27:04 Different Perspectives on Imposter Syndrome29:14 Lessons from Youth Sports32:34 Work-Life Equilibrium vs. Balance37:18 Misconceptions About Ambitious Women39:07 Rapid Fire Insights and AdviceTakeawaysLauren Weiner transitioned from CEO to author after selling her company.The title 'Unruly' reflects breaking free from societal expectations.Imposter syndrome can serve as a signal for personal growth.It's important to trust your gut in decision-making.Balancing life requires ruthless prioritization.Women in leadership often face unique challenges and perceptions.Mentorship plays a crucial role in navigating career transitions.Success can be redefined at different stages of life.Learning to say no is essential for maintaining balance.Embracing discomfort can lead to new opportunities.Keywordsentrepreneurship, leadership, imposter syndrome, work-life balance, women in business, personal growth, book publishing, success, career transition, mentorship, founder stories, female founder, startup journey, business growth, scaling a business, founder mindset, business lessons, startup success, entrepreneur journey, founder exit, bootstrap business, business transformation, startup life, exit strategy, CEO stories, growth mindset, startup advice, strategic planning, company culture, business pivot, founder reinvention, business decisions, personal branding, life after CEO, founder challenges, building from scratch, military spouse entrepreneur, selling a business, career shifts, startup resilience, authentic leadership, visionary leadership, founder evolution, navigating change, business transition, career pivot, book writing journey, first-time author, writing a book, publishing process, Simon & Schuster, author podcast, author interview, nonfiction author, leadership books, women authors, book marketing, writing therapy, memoir writing, publishing industry, author spotlight, book promotion, business memoir, book recommendations, female authors, unruly book, unruly by Lauren Weiner, writing inspiration, from CEO to author, author journey, women in leadership, breaking barriers, career woman, empowered women, career development, working moms, mompreneur, supporting women, women CEOs, female leaders, women who lead, women supporting women, balancing motherhood and work, ambitious women, leading with grace, inspiring women, professional women, female mentorship, women in startups, powerful women, inclusive leadership, women-led business, girls in business, confidence in business, mental resilience, growth journey, career fulfillment, self-discovery, inner strength, trust your gut, overcoming fear, life transitions, rediscovering purpose

SummaryIn this episode, Quinn McLaughlin, founder of Praerie, shares her journey from tech to fashion, the philosophy behind her brand, and the challenges of running a sustainable fashion business. She discusses the importance of design, the slow fashion movement, and the realities of marketing and sales in the fashion industry. Quinn also reflects on her personal growth as an entrepreneur and her aspirations for the future of Praerie.You can follow Praerie on Instagram @shoppraerie. You can also visit their website here: www.shoppraerie.com.Chapters00:00 Introduction to Prairie and Quinn's Journey01:41 The Essence of Prairie's Design Philosophy04:33 Balancing Wearability and Aesthetic in Fashion07:13 The Design Process: From Concept to Creation10:01 Navigating Manufacturing and Sustainability Challenges12:34 Lessons Learned: Mistakes and Growth in Entrepreneurship15:07 Building Confidence and Community in Business17:56 Future Aspirations and Brand Identity24:29 Wholesale Ventures and Challenges25:59 Marketing Strategies in the Digital Age29:11 Navigating Hurdles in Production and Sales32:54 Customer Connections and Rewards34:56 Future Plans and Product Launches36:42 Long-Term Vision for Prairie38:31 Rapid Fire Insights and ReflectionsTakeawaysQuinn started Praerie during the COVID-19 pandemic as a response to her furlough.The brand embodies a connection to nature, inspired by the French word for meadow.Praerie focuses on slow fashion, avoiding hyper trends and promoting sustainability.The design process is extensive, often taking 9-12 months before a collection is released.Sales and marketing are significant challenges for small fashion brands.Quinn emphasizes the importance of separating personal worth from business success.Building a supportive network has been crucial for Quinn's confidence as an entrepreneur.The brand aims to expand its size range and product offerings in the future.Quinn's experience with Free People was a validating moment for her brand.The podcast highlights the importance of resilience and adaptability in entrepreneurship.Sound Bites"I started Praerie in a time of need.""Sales don't come easy.""I hope to expand our size range."Keywordsfashion, entrepreneurship, sustainability, design, marketing, slow fashion, brand growth, manufacturing, confidence, challenges

SummaryIn this episode, Leah Garcia shares her journey from being a rodeo cowgirl to the founder of Nulastin, a science-backed beauty brand. She discusses the importance of identifying market gaps, building customer trust, and the role of mentorship in her entrepreneurial journey. Leah emphasizes the significance of focus in business and the exciting advancements in biotechnology within the beauty industry. She also shares valuable insights on personal growth and the importance of storytelling in branding.You can follow Leah on Instagram @leahgarciatv and Nulastin on Instagram @nulastin. You can also visit their website here: https://nulastin.com.Chapters00:00 Introduction to Leah Garcia and New Lastin06:08 The Journey from Rodeo to Beauty Entrepreneur08:30 Lessons from the Rodeo: Responsibility and Competition11:10 The Connection Between Nature and Entrepreneurship13:48 Understanding Elastin: The Gap in the Beauty Industry16:33 Building a Brand: Customer Trust and Community Engagement25:23 Building a Strong Team Culture27:57 The Importance of Female Leadership29:44 Decision-Making and Problem-Solving33:14 Learning Moments and Personal Growth34:58 The Power of Looking Up37:42 Idea Transference and Taking Action41:28 The Balance of Speed and Preparedness43:46 Research-Driven Formulations48:23 Navigating the Beauty Industry's Marketing Landscape51:12 The Role of Science in Beauty Products54:04 Biotechnology: The Future of Skincare57:24 The Journey of Learning and Mentorship01:03:01 The Importance of Focus in Entrepreneurship01:04:10 Personal Reflections and Self-Care Rituals01:05:21 Impact and Reward in Building a Brand01:07:32 Recommended Resources for Entrepreneurs01:11:43 New ChapterTakeawaysLeah's diverse background shapes her entrepreneurial journey.Identifying gaps in the market is crucial for success.Learning to fail with dignity is a valuable life lesson.Building customer trust is essential for brand loyalty.Science-backed products can set a brand apart in the beauty industry.Mentorship plays a significant role in personal and professional growth.Focus and clarity are vital for business success.Navigating the beauty industry requires understanding market trends.Biotechnology is revolutionizing the beauty sector.Storytelling is key to connecting with customers.Sound Bites"I am a rodeo cowgirl ranch girl.""I saw that gap in the market.""We are a science-backed brand."KeywordsLeah Garcia, Nulastin, beauty industry, entrepreneurship, rodeo, mentorship, customer trust, biotechnology, skincare, female founders

SummaryIn this conversation, Emma Bradford discusses her journey from set design in the film industry to creating her unique pillow brand, Dream Giggles. She shares insights on the emotional connections people have with her pillows, the aesthetic trends in home decor, and the therapeutic aspects of her art. Emma also delves into the challenges of building a community around her work, navigating social media, and the importance of sustainability in sourcing materials. She expresses her aspirations for the future of Dream Giggles, including merging her love for puppetry with her pillow designs and engaging more with her audience through workshops and creative projects.Chapters00:00 Introduction to Dream Giggles06:48 The Evolution of Textile Sculptures10:10 Childhood Connections and Emotional Support13:01 Artistic Inspirations and Influences15:55 Transition from Film to Textile Art19:10 Building a Community and Social Media Strategy22:04 Therapeutic Aspects of Art and Comfort25:01 Balancing Aesthetics and Functionality45:11 The Emotional Connection to Handmade Textiles47:14 Sourcing and Sustainability in Textile Production51:02 Creative Process: From Concept to Creation54:07 Balancing Business and Personal Creativity01:01:08 Future Aspirations for Dream Giggles01:17:02 Insights on Entrepreneurship and Industry AdviceKeywordsDream Giggles, pillows, art, community, minimalism, maximalism, set design, social media, sustainability, creative process, Emma Bradford

SummaryIn this episode, Emily Jean interviews Nadja Sayej, a journalist turned entrepreneur, discussing her journey through various creative hubs, the challenges of transitioning from journalism to running her own agency, and the importance of authenticity in media. They explore the changing landscape of PR, the empowerment of women entrepreneurs, and the significance of cultural relevance in business. Nadja shares insights on navigating career changes, the impact of toxic positivity, and the necessity of questioning oneself for growth.Chapters00:00 The Shift in Fashion Media and Influencer Culture07:17 Exploring Global Fashion Hubs10:26 The Evolution of Dreams and Career Paths13:12 The Berlin Experience and Its Impact on Creativity16:20 Transitioning from Journalism to Agency Life19:06 The Power Dynamics Between Journalists and PR22:13 The Changing Landscape of Media and Journalism26:48 The Charm of Analog in a Digital World27:57 Transitioning from Journalism to Agency Life29:07 The Importance of Client Relationships30:56 Understanding Vanity Press and Media Trends32:14 The Value of Feedback and Continuous Improvement34:50 Empowering Women in Business36:54 Cultural Relevance in Marketing39:14 Media Training and Engaging Personalities41:34 The Surprising Realities of Entrepreneurship43:49 Advice for Aspiring Entrepreneurs46:56 New ChapterKeywordsNadja Sayej, entrepreneurship, journalism, media, women founders, cultural relevance, PR, career change, toxic positivity, creative hubs, Art Stars Agency

SummaryIn this conversation, Emily Jean interviews Emma Vollrath, the founder of Emma Lou, discussing her journey from personal trainer to entrepreneur. Emma shares insights on her innovative product, the Glow Band, which addresses bloating and water weight while being stylish. The discussion covers branding challenges, marketing strategies, and the importance of community engagement. Emma reflects on her experience on the show ' Hustlers' and her aspirations for the future of her brand, emphasizing the significance of building a loyal audience and the challenges of navigating the competitive athleisure market.TakeawaysEmma Lou's GloBand is designed to reduce bloating and water weight.Branding is an evolving process; Emma changed her branding multiple times.Community engagement is key to building a loyal audience.Navigating the athleisure market presents unique challenges for small brands.Emma's experience on 'Side Hustlers' inspired her to push harder for her brand.Innovative fabric technology is central to Emma Lou's product development.Collaborations with other brands and studios are a focus for future growth.Social media is a powerful tool for audience engagement and marketing.Understanding analytics is crucial for effective marketing strategies.Emma emphasizes the importance of reaching out to other entrepreneurs for guidance.Chapters00:00 Introduction to Emma Lou and Its Founder00:53 The Glow Band: Innovation in Activewear02:52 Empowering Women Through Fashion04:54 Challenges in the Competitive Athleisure Market07:37 Media Exposure and Its Impact10:20 Future Goals and Collaborations12:42 Marketing Strategies and Community Engagement15:32 Navigating Social Media and Advertising18:11 Advice for Aspiring Entrepreneurs21:00 Reflections on Failure and Growth23:44 Final Thoughts and Future AspirationsKeywordsEmma Lou, Glow Band, athleisure, branding, entrepreneurship, women empowerment, product innovation, marketing strategies, community engagement, fitness wear

In this engaging conversation, Emily Jean interviews Anita Sun, founder of Dermovia, who shares her journey as a second-generation aesthetician and her passion for creating innovative skincare products. They discuss the importance of personalized skincare routines, the science behind Dermovia's Lace Your Face masks, and the future of skincare as a health-focused industry. Anita emphasizes the need for trust and transparency in skincare, offering valuable advice for aspiring entrepreneurs and skincare enthusiasts alike.TakeawaysAnita Sun emphasizes the importance of self-care before helping others.Skincare routines should be personalized and adaptable to individual needs.Quality skincare doesn't require a lengthy routine; simplicity can be effective.Understanding skin conditions is crucial for effective treatment.Dermovia's products are designed with innovative technology for better results.The Lace Your Face masks are unique in their design and effectiveness.Anita's background as a second-generation aesthetician informs her product development.Trust and transparency are essential in the skincare industry.The future of skincare is moving towards health and wellness.Entrepreneurs should be clear on their 'why' to stand out in a crowded market.KeywordsDermovia, skincare, Anita Sun, Lace Your Face, skincare routine, beauty, innovation, entrepreneurship, skin health, product developmentChapters00:00 The Meaning Behind Dermovia26:29 Building Trust in Skincare Brands27:45 Balancing Aesthetics and Efficacy30:24 Advice for Skincare Beginners and Entrepreneurs

In this debut episode of Founders Club, host Emily Jean interviews Susannah Wheatcroft, the founder of SLX World, a fashion brand that merges art and wearable designs. Susannah shares her journey from aspiring fashion designer to creating a unique brand that emphasizes craftsmanship and storytelling. The conversation explores the challenges of running a one-woman show, the importance of community engagement, and the future aspirations for SLX World, including innovative marketing strategies and collaborations.TakeawaysSusannah Wheatcroft blends art and fashion in her designs.The Juice Box Bra is a standout piece that represents her brand.Her creative process is driven by nostalgia and storytelling.Susannah's background includes a textile design degree and a fine art master's.Running SLX World is a personal journey filled with challenges.Marketing strategies focus on community engagement and unique experiences.Susannah aims to take art into public spaces for greater accessibility.The importance of mental health and self-care in entrepreneurship.Collaboration with other artists and brands is a key goal for the future.Success in business requires passion and resilience. Chapters00:00 Introduction to Susannah Wheatcroft04:44 Background and Journey in Fashion Design10:11 Challenges of Running a Creative Business15:18 The Emotional Toll of Creativity21:38 Navigating Personal Challenges in Business26:55 Marketing Strategies and Social Media Presence36:56 Future Aspirations and Creative Collaborations46:12 New ChapterKeywordsfashion, art, entrepreneurship, SLX World, Susannah Wheatcroft, wearable art, creative process, small business, community, marketing strategies

In this very first episode of Founders Club, host Emily Jean shares the inspiration behind the podcast and what you can expect this season. She opens up about her journey—starting her digital marketing agency, Live Good Digital, after years in the industry, and how her father’s passing reshaped her mission to help businesses and entrepreneurs create lives they truly love.This season, you’ll hear candid conversations with founders from all walks of life—from small family businesses to multi-million dollar brands—covering industries like beauty, tech, fashion, and more. Plus, Emily shares how Founders Club remains a transparent space, just real stories from real entrepreneurs.New episodes drop every Monday—stay connected by following @afoundersclub on Instagram, and if you're interested in being a guest or client, visit www.livegooddigital.com. Let’s build something great together!

Carrie Johnston has spent two decades helping communications professionals land roles they never thought they could get - and now she’s bringing that same “look beyond the resume” lens to her consultancy, The Comms Connector. In this episode, Carrie and Emily unpack what actually moves the needle in comms careers right now: storytelling, writing, networking, and a LinkedIn presence that doesn’t hide behind “people already know me.”They also get real about AI - why it’s a powerful tool and a fast track to reputation damage if you don’t fact-check - plus what supportive workplaces should look like when life hits hard.Why the “obvious candidate” isn’t always the best candidateThe two most memorable hires Carrie’s ever made - and why they workedHow comms skills translate into leadership, advocacy, and even CEO pathsThe resume truth: facts, measurable wins, and no fluffWhy LinkedIn matters more than your resume (yes, even for CEOs)The dangerous mindset of “people already know who I am”AI in comms: where it helps, where it hurts, and why writing tests are coming backA simple networking habit that compounds fast (and most people still avoid)Supporting women at work - beyond policies that just “tick a box”Rapid fire: most underrated career skill, worst interview question, and the LinkedIn trend Carrie lovesCarrie’s message is simple: your career doesn’t move forward because you “deserve it” - it moves when you show your story clearly, sharpen your writing, and stay in motion. ⸻⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 50,000+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻This episode wouldn’t happen without Rita Williams, our producer, coordinator, and virtual assistant. If you want someone sharp and reliable in your corner, connect with Rita: https://www.linkedin.com/in/rita-williams-smma/⸻Follow Emily:https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans:https://www.instagram.com/foundersinjeans/⸻Follow Carrie Johnston of The Comms Connector:LinkedIn: https://www.linkedin.com/in/carrieannjohnston/⸻women in business, female founder podcast, communications careers, corporate communications, corporate affairs, PR careers, media relations, crisis communications, issues management, reputation management, LinkedIn personal brand, LinkedIn profile tips, LinkedIn for job seekers, networking advice, career pivot, transferable skills, storytelling in business, writing skills, writing in communications, writing assessment, AI in communications, AI fact checking, misinformation risk, executive communications, communications coaching, resume tips, measurable achievements, career mentor, comms graduate advice, job search strategy, career growth tips, recruitment insights, hiring manager perspective, connecting with people, relationship building, stakeholder management, stakeholder mapping, advocacy roles, journalist to in-house comms, government to corporate, FMCG communications, Taronga Zoo communications, burnout prevention, workplace flexibility, women and leadership, grief support at work, bereavement policy, human-first management, career confidence, professional visibility, comment strategy on LinkedIn, community building, thought leadership, personal narrative, career intuition, building credibility online, comms industry Australia, Sydney careers, women in corporate, job hunting in 2026, career resilience, leadership communication

Fashion is a massive environmental problem - but Julia Dietmar isn’t building Open Wardrobe as a guilt machine. She’s building it as a behavior-change product: a platform that digitizes your closet, uses AI to help you create outfits, and plugs into resale + repairs so “mindful” becomes frictionless.In this episode, Emily Jean sits down with Julia Dietmar, founder of Open Wardrobe, to unpack the operator side of building in fashion tech: why her retail background (Walmart), resale exposure (thredUP), and personalization work shaped the product, how she thinks about training AI responsibly, and what it takes to convince consumers to do the one thing every marketplace-adjacent product needs - take the first action.If you care about consumer startups, AI personalization, or building products that actually change habits, this one is a playbook: meet users at the moment of purchase, reduce returns, and turn “sustainability” into a repeatable business model - without selling user privacy.How Julia’s path (engineering - product - Walmart - thredUP) built the foundation for Open WardrobeDesigning around a hard truth: behavior change is opt-inThe biggest hurdle: onboarding work (digitizing a closet) and how value compounds afterTraining an AI model on real outfit behavior - while keeping wardrobes privateWhy most ecommerce “recommendations” are lazy (and what smarter personalization looks like)The browser extension strategy: intercepting decisions at checkoutBuilding AI as education + creativity (not authority) to increase trust and adoptionWhat a few hundred thousand users reveal about closets, occasion wear, and shopping patternsRoadmap: turning Lola into a personal shopper - and “voice of conscience”Founder frameworks: The Innovator’s Dilemma and “Jobs to Be Done”This episode is a reminder: the best consumer products don’t just delight - they change behavior, reduce friction at the right moment, and still make the business work.⸻⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 50,000+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻Follow Emily:https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans:https://www.instagram.com/foundersinjeans/⸻Follow Julia Dietmar of Open Wardrobe:www.openwardrobe.co@openwardrobe⸻consumer startup, building consumer app, fashion tech startup, AI consumer product, building with AI, product-led growth, behavior change product, habit change startup, onboarding friction, retention strategy, personalization AI, ecommerce recommendations, AI styling assistant, browser extension startup, multi-platform product strategy, training AI models, ethical AI privacy, user data privacy, founder-led product, product management lessons, Walmart acquisition experience, retail tech, thredUP resale marketplace, resale integrations, Poshmark integration, partnerships strategy, repairs and alterations marketplace, sustainable commerce business model, reducing returns ecommerce, conversion optimization, customer insight strategy, jobs to be done framework, Innovator’s Dilemma, innovation strategy, consumer behavior insights, scaling a consumer platform, user research insights, wardrobe digitization, closet management app, AI shopping assistant, building trust with users, startup roadmap, female founders, women in tech founders, Founders in Jeans podcast, Emily Jean interviews, startup founder story, consumer brand founders, growth loops, marketplace-adjacent startup

Arielle Loupos built her career helping DTC brands scale - then took a hard left into product development to solve a problem she was personally fed up with: disposable period products that felt outdated, uncomfortable, and not body-safe. In this episode, the founder of Flower Girl shares what it really took to develop period underwear from scratch in Los Angeles (two years of testing, textiles, and iteration), why “cute” turned into a much bigger mission around non-toxic materials and cycle syncing, and how she’s growing a taboo category through community-first marketing.If you’re building a consumer brand, navigating manufacturing, or trying to turn a wellness mission into a product people actually buy - this conversation is equal parts practical and mindset-shifting.Arielle’s story is a reminder that the founder advantage isn’t just having taste or a good idea - it’s being willing to stay in the weeds long enough to make the product work, then building trust in a category people still whisper about. If you’re in the messy middle of manufacturing, community-building, or learning how to market something “taboo,” this episode will give you both strategy and permission to keep going.⸻⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 50,000+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻Follow Emily:https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans:https://www.instagram.com/foundersinjeans/⸻Follow Arielle Loupos of Flower Girl:https://www.instagram.com/flowergirl.co_/https://flowergirl.co/⸻SEO keywords (150-250):Founders in Jeans, women in business podcast, female founder podcast, DTC brand founder, direct to consumer marketing, e-commerce entrepreneur, consumer brand building, product development process, apparel manufacturing Los Angeles, made in LA brand, finding a manufacturer, garment sampling, tech packs patterns, R&D for consumer products, sustainable period products, period underwear brand, best period underwear, non toxic period care, body safe underwear, natural fibers clothing, Tencel underwear set, sustainable underwear, menstrual health startup, femtech founder, women’s wellness brand, cycle syncing, hormonal cycle phases, follicular phase, ovulatory phase, luteal phase, menstruation phase, living in sync with your cycle, PMS relief tips, period self care, free bleeding, period stigma, destigmatizing periods, period poverty solutions, postpartum underwear, bladder leaks incontinence solutions, nursing bra leak prevention, community-led product development, Instagram polls for product feedback, retention marketing DTC, post purchase email flows, organic marketing strategy, influencer gifting strategy, PR gifting for small brands, bootstrapped founder, meta ads restricted account, marketing taboo products, personal brand as founder, founder-led marketing, AI for small business, ChatGPT for entrepreneurs, startup advice for women, Shoe Dog Phil Knight founder lessons, Hot Smart Rich community, building community for brands

Maija Morton didn’t plan to become a mindset coach - a torn ACL and meniscus in Byron Bay literally knocked her into a new path. Now, she helps women (especially early-stage entrepreneurs) break self-sabotaging patterns like people pleasing, self-doubt, and burnout so they can build businesses - and lives - that actually feel aligned.In this episode, Maija and Emily get real about what mindset coaching is (and what it is not), why “just be positive” can backfire, and how confidence is built through action plus reflection - not personality type. They also dig into the sneaky ways “I’m not good enough” shows up in your pricing, boundaries, decision-making, and even your sleep.Why “just think positive” can reinforce self-doubt (and shut down your emotions)The real reason “I’m not good enough” shows up so loudly in women entrepreneursHow low confidence quietly drives procrastination, people pleasing, and playing small onlineThe difference between being kind and needing external validation to feel worthyHow to start saying no without spiraling into guilt“Wellness girlie” culture - when healthy habits turn into pressure, perfectionism, and obsessionMaija’s morning rituals for aligned productivity (and fewer doom-scroll stress spikes)A book + app recommendation for mindset and manifestation with a science-backed feelIf you’ve been telling yourself you’ll post when you’re more confident, charge more when you’re more “qualified,” or set boundaries when it feels less uncomfortable - this conversation is your reminder: confidence is built, not found. And the work isn’t about becoming someone new - it’s about coming home to yourself, trusting your gut, and building a business that doesn’t cost you your health.⸻⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 50,000+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻Follow Emily: https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans: https://www.instagram.com/foundersinjeans/⸻Follow Maija Morton of Balanced by Maija:Instagram: @balancedbymaijaLinkedIn: Maija Morton⸻SEO keywords:mindset coach for women, mindset coaching for entrepreneurs, female founder mindset, confidence building for women, how to stop people pleasing, people pleasing recovery, setting boundaries as a woman, how to say no without guilt, self doubt in business, imposter syndrome for entrepreneurs, women in business confidence, pricing and self worth, money mindset for female entrepreneurs, how to charge more, boundaries and burnout, nervous system regulation for entrepreneurs, fight or flight burnout, sustainable business growth, entrepreneur sleep tips, sleep anxiety from to-do list, decision fatigue, trusting your intuition, inner trust, authentic marketing mindset, showing up online confidence, fear of judgment online, confidence is built not born, introvert confidence, EFT tapping for confidence, emotional regulation tools, affirmations that work, toxic positivity vs mindset work, healing self sabotage patterns, mindset shifts for success, coaching vs therapy, life coach vs mindset coach, business coach vs mindset coach, women’s coaching community, Confidence Collective, journaling for boundaries, future scripting routine, morning ritual for entrepreneurs, phone-free morning routine, Rochelle Fox Magnetic, Mindspo app, wellness culture pressure, healthy habits vs obsession, CEO mindset for women, becoming the next level version of you, aligned life and business, women entrepreneurship podcast, Founders in Jeans podcast

Eleanor Mooney is the co-founder of Verdant, a New York City-made luxury lingerie line built for real life - not just the fitting room. In this episode, she and Emily Jean get into what it actually takes to create high-quality lingerie from the ground up: sourcing European fabrics, obsessing over stretch and recovery, wear-testing every sample, and building an e-commerce experience that still feels like boutique-level service.If you’ve ever wondered why some bras look amazing for five minutes and then fall apart by lunchtime, Eleanor breaks down the details most brands overlook - plus how Verdant is designing for “stillness and motion” so women can move, work, commute, mom, and live without adjusting straps all day.Verdant is a masterclass in what “premium” is supposed to mean: fewer pieces, better materials, better fit, and an obsession with how a woman actually moves through her day. If you’re building a product brand (or just tired of bras that don’t keep up with your life), this conversation will make you rethink what’s worth investing in - and how service and craftsmanship become the real differentiators.⸻⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.⸻💌 Build the life you deserve - on your own terms. Subscribe to the Founders in Jeans newsletter, the no-BS guide to startup life, consumer brands, and becoming your most confident, successful self, written by Emily Jean. Join 50,000+ women redefining wealth, community, and growth: https://foundersinjeans.beehiiv.com/subscribe⸻Follow Emily:https://www.instagram.com/emily.jeans/https://www.linkedin.com/in/emily-jeans/⸻Follow Founders in Jeans:https://www.instagram.com/foundersinjeans/⸻Follow Eleanor Mooney of Verdant:https://verdant-nyc.com/https://www.instagram.com/verdant_newyork/⸻SEO keywords:female founders, women entrepreneurs, luxury lingerie brand, lingerie startup, NYC fashion brand, made in New York clothing, garment district manufacturing, slow fashion, sustainable lingerie, ethical lingerie brand, women-owned brands, Filipina founders, Asian-American founders, direct-to-consumer lingerie, lingerie fit tips, bra fitting, virtual bra fitting, online lingerie fitting, bras as outerwear, lingerie styling tips, denim and lingerie, longline bra, balcony bra, demi bra, seamless underwear, visible panty line solution, stretch and recovery fabric, French lace, European fabrics, luxury fabric sourcing, lingerie grading, pattern grading, bra size education, band and cup sizing, fit testing product, wear testing clothing, product sampling process, fashion product development, luxury retail career, customer service in retail, e-commerce customer experience, flexible returns policy, founder-led brand, boutique-level service online, pop-up retail strategy, holiday capsule collection, lingerie robe, loungewear brand expansion, swimwear brand launch, timeless wardrobe staples, elevated basics, building a luxury brand, consumer brand strategy, fashion entrepreneurship, startup lessons, founder story, building product quality, brand identity, fashion brand values, New York City designers, women’s confidence, confidence through fit, investing in lingerie, wardrobe essentials, networking soft skills, Vanessa Van Edwards Cues, social cues in business, approachable leadership, service-driven brands, luxury brand relevance, heritage fashion brands