Summary

In this episode, Leah Garcia shares her journey from being a rodeo cowgirl to the founder of Nulastin, a science-backed beauty brand. She discusses the importance of identifying market gaps, building customer trust, and the role of mentorship in her entrepreneurial journey. Leah emphasizes the significance of focus in business and the exciting advancements in biotechnology within the beauty industry. She also shares valuable insights on personal growth and the importance of storytelling in branding.

You can follow Leah on Instagram @leahgarciatv and Nulastin on Instagram @nulastin. You can also visit their website here: https://nulastin.com.

Chapters

00:00 Introduction to Leah Garcia and New Lastin

06:08 The Journey from Rodeo to Beauty Entrepreneur

08:30 Lessons from the Rodeo: Responsibility and Competition

11:10 The Connection Between Nature and Entrepreneurship

13:48 Understanding Elastin: The Gap in the Beauty Industry

16:33 Building a Brand: Customer Trust and Community Engagement

25:23 Building a Strong Team Culture

27:57 The Importance of Female Leadership

29:44 Decision-Making and Problem-Solving

33:14 Learning Moments and Personal Growth

34:58 The Power of Looking Up

37:42 Idea Transference and Taking Action

41:28 The Balance of Speed and Preparedness

43:46 Research-Driven Formulations

48:23 Navigating the Beauty Industry's Marketing Landscape

51:12 The Role of Science in Beauty Products

54:04 Biotechnology: The Future of Skincare

57:24 The Journey of Learning and Mentorship

01:03:01 The Importance of Focus in Entrepreneurship

01:04:10 Personal Reflections and Self-Care Rituals

01:05:21 Impact and Reward in Building a Brand

01:07:32 Recommended Resources for Entrepreneurs

01:11:43 New Chapter

Takeaways

Leah's diverse background shapes her entrepreneurial journey.

Identifying gaps in the market is crucial for success.

Learning to fail with dignity is a valuable life lesson.

Building customer trust is essential for brand loyalty.

Science-backed products can set a brand apart in the beauty industry.

Mentorship plays a significant role in personal and professional growth.

Focus and clarity are vital for business success.

Navigating the beauty industry requires understanding market trends.

Biotechnology is revolutionizing the beauty sector.

Storytelling is key to connecting with customers.

Sound Bites

"I am a rodeo cowgirl ranch girl."

"I saw that gap in the market."

"We are a science-backed brand."

Keywords

Leah Garcia, Nulastin, beauty industry, entrepreneurship, rodeo, mentorship, customer trust, biotechnology, skincare, female founders