This week, Emily sits down with Vimbai Midzi, the founder of Deeper Beauty, a melanin-first skincare brand born out of frustration, lived experience, and a whole lot of brilliance. Vimbai grew up never finding products that worked for her dark skin and instead of settling for “making it work,” she built the solution herself.

In this honest, eye-opening conversation, Vimbai shares what it’s really like to build a beauty brand as a woman of color, why “universal” skincare often excludes most of the world, and how she created a sunscreen that works for every skin tone without the white cast, greasiness, or thickness most people hate. She breaks down the inclusivity gap in beauty, the realities behind formulation, and how her global background shaped her approach to representation and product design.

It’s thoughtful. It’s empowering. It’s full of truth every beauty lover and founder needs to hear.

If you’ve ever felt unseen by the beauty industry — or wondered why “inclusivity” still feels like a trend instead of the norm — this episode gives real answers. Vimbai’s story is a reminder that representation isn’t optional. It changes the products we use, the habits we form, and the way we feel in our own skin.

For founders, her journey is a masterclass in trusting your lived experience, betting on yourself, and building something the world hasn’t made space for yet. For beauty lovers, it’s a look at what it actually takes to create products that work for everybody, not just the safest demographic. For anyone dreaming of starting something meaningful — this conversation will light a fire in you.

⭐⭐⭐⭐⭐If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.

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Instagram: deep_in_dxb

Visit Deeper Beauty: deeperbeauty.co

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