Personal branding isn’t about perfect pictures or chasing likes - it’s about whether your audience actually learns something from you. In this episode, Emily Jean sits down with Ayesha Ameer, founder of Mentoria Digitals, to unpack what real LinkedIn influence looks like, why executives from Louis Vuitton to Visa are investing in personal brands, and how founders can build visibility without burning out or losing authenticity.

From starting her career in a marketing apprenticeship at 16 to helping leaders generate 20M+ impressions, Ayesha shares what she’s learned about positioning, consistency, and why “looking polished” is often the fastest way to dilute your brand long term.

• Why personal branding is less about you - and more about your audience

• The biggest LinkedIn misconception holding founders back

• How to move from 5 likes to real opportunities on LinkedIn

• The difference between vanity metrics and long-term brand equity

• What executives from Louis Vuitton, Visa, and Emirates do differently online

• How to build a LinkedIn presence without a ghostwriter or agency

• The role AI should (and should not) play in your content strategy

• The cringiest LinkedIn trends that quietly damage your brand

• How Ayesha scaled her agency without burning out

• Why imperfect, human content consistently outperforms “polished” posts

Whether you’re a founder just opening LinkedIn for the first time or a leader tired of posting content that goes nowhere, this episode is a reminder that real influence is built through clarity, consistency, and genuine value - not aesthetics alone.

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Follow Ayesha Ameer of Mentoria Digitals:

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https://www.mentoriadigitals.com/

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