DiscoverFounders in JeansThe Juice Box Bra: Turning Nostalgia into Wearable Art with Susannah Wheatcroft of SLX World
The Juice Box Bra: Turning Nostalgia into Wearable Art with Susannah Wheatcroft of SLX World

The Juice Box Bra: Turning Nostalgia into Wearable Art with Susannah Wheatcroft of SLX World

Update: 2025-03-24
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Description

In this debut episode of Founders Club, host Emily Jean interviews Susannah Wheatcroft, the founder of SLX World, a fashion brand that merges art and wearable designs. Susannah shares her journey from aspiring fashion designer to creating a unique brand that emphasizes craftsmanship and storytelling. The conversation explores the challenges of running a one-woman show, the importance of community engagement, and the future aspirations for SLX World, including innovative marketing strategies and collaborations.


  • Takeaways
  • Susannah Wheatcroft blends art and fashion in her designs.
  • The Juice Box Bra is a standout piece that represents her brand.
  • Her creative process is driven by nostalgia and storytelling.
  • Susannah's background includes a textile design degree and a fine art master's.
  • Running SLX World is a personal journey filled with challenges.
  • Marketing strategies focus on community engagement and unique experiences.
  • Susannah aims to take art into public spaces for greater accessibility.
  • The importance of mental health and self-care in entrepreneurship.
  • Collaboration with other artists and brands is a key goal for the future.
  • Success in business requires passion and resilience.


  • Chapters

    00:00 Introduction to Susannah Wheatcroft

    04:44 Background and Journey in Fashion Design

    10:11 Challenges of Running a Creative Business

    15:18 The Emotional Toll of Creativity

    21:38 Navigating Personal Challenges in Business

    26:55 Marketing Strategies and Social Media Presence

    36:56 Future Aspirations and Creative Collaborations

    46:12 New Chapter


    Keywords

    fashion, art, entrepreneurship, SLX World, Susannah Wheatcroft, wearable art, creative process, small business, community, marketing strategies


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    The Juice Box Bra: Turning Nostalgia into Wearable Art with Susannah Wheatcroft of SLX World

    The Juice Box Bra: Turning Nostalgia into Wearable Art with Susannah Wheatcroft of SLX World

    Emily Jean