DiscoverFounders in JeansWhy Most Founders Get Marketing Backwards with Amy Winner of WheelsUp Collective
Why Most Founders Get Marketing Backwards with Amy Winner of WheelsUp Collective

Why Most Founders Get Marketing Backwards with Amy Winner of WheelsUp Collective

Update: 2025-11-30
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From a New Jersey dairy farm to co-founding a boutique marketing agency trusted by early stage tech founders, Amy Winner has built her career on grit, intuition, and an uncanny ability to spot potential where others don’t. In this conversation, Amy breaks down the real state of marketing today, why early founders consistently focus on the wrong things, and how AI will change (and already is changing) the entire industry. This episode is a rare blend of honesty, strategic depth, and founder-to-founder truth-telling you won’t hear anywhere else.

This episode is a reminder that the future of marketing isn’t about chasing every new tool but anchoring yourself in what is deeply human: connection, curiosity, and conviction. Whether you’re raising a seed round, building your first marketing function, or trying to stay relevant in an AI-powered world, Amy brings clarity you can act on today.

⭐⭐⭐⭐⭐ If you loved today’s conversation, please rate, review, and subscribe to Founders in Jeans - the podcast celebrating women claiming their worth in business, leadership, and life.


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Follow Amy Winner & Wheels Up Collective:

Website: wheelsupcollective.com

Instagram: wheelsupcollective

Email: amy@wheelsupcollective.com

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Why Most Founders Get Marketing Backwards with Amy Winner of WheelsUp Collective

Why Most Founders Get Marketing Backwards with Amy Winner of WheelsUp Collective

Emily Jean