The Mobile DJ Mastery Podcast

In this episode, DJ2FOUR7 dives into the crucial topic of Unique Selling Points (USPs) and their significance in securing more bookings and increasing rates as a DJ. DJ2FOUR7 emphasizes the importance of understanding what sets you apart from other DJs in the market, sharing personal anecdotes and examples from previous guests to illustrate how unique attributes can enhance your brand.  KEY TAKEAWAYS Identify Your Unique Selling Point (USP): Understanding what makes you unique in the DJ market is crucial for attracting more bookings and justifying higher rates. Research other DJs to see what sets you apart. Leverage Social Media and Reviews: Use platforms like TikTok and Instagram to analyze competitors and gather insights. Additionally, review feedback from clients to identify recurring themes that highlight your strengths. Engage with Suppliers and Industry Professionals: Talk to photographers, venue staff, and other suppliers who see various DJs. They can provide valuable insights into what makes you stand out compared to others. Be Authentic and Original: Avoid copying others' styles. Instead, draw inspiration from them and adapt it to create something original that reflects your brand, ensuring consistency and authenticity. Implement Small Changes for Big Impact: Sometimes, minor adjustments to your offerings or marketing strategies can significantly enhance your appeal. Look for simple, cost-effective ways to add value to your services. BEST MOMENTS "Before you can get more bookings and earn more money, there's something that we need to look at first." "If you don't know what your USP is, I would like you to go on social media... look at some other DJs around you." "Copying someone is not a USP, it's copying. There's a total difference between that." "Once you find your USP, you can then use that in your sales, your marketing, all your different things." "If you're speaking to someone and they ever say to you, why am I paying this price? You can say, I think it's because of these things." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ2FOUR7 dives deep into the fascinating journey of seasoned DJ Pete Sheriff, who shares his extensive experiences from the world of DJing. Starting from his childhood fascination with music and dance, Pete recounts how he transitioned from breakdancing to DJing, sparked by a chance to play at a friend's birthday party. Pete reflects on the evolution of his career, including memorable gigs at iconic venues like Busy Lizzy's and Kaleidoscope in Birmingham. Pete emphasizes the importance of being aware of one's audience, the significance of networking, and the unpredictable nature of the entertainment industry.  KEY TAKEAWAYS Early Influences: The journey into DJing often starts with early interests and influences, such as childhood toys or family members involved in music, which can spark a lifelong passion for the craft. Networking and Opportunities: Building relationships and being friendly can lead to unexpected opportunities in the DJing world. Many gigs come from word-of-mouth recommendations and connections made during performances. Adaptability in DJing: Successful DJs must be versatile and able to cater to diverse audiences. Understanding the importance of playing a variety of music genres helps keep the crowd engaged and ensures the venue's success. Learning from Experiences: Every gig, whether successful or challenging, provides valuable lessons. It's crucial to reflect on experiences and recognize how they shape one's career trajectory. Performance Style: Engaging with the audience is key. A DJ's ability to connect with the crowd, whether through music selection or personal interaction, can significantly impact their reputation and success in the industry. BEST MOMENTS "I always had an interest in music. My very first Christmas gift was a thing called a Frisco Disco." "You never know who's watching and you never know who you're talking to." "I was doing it for the laugh of it, but then that got me noticed." "If there's a circumstance that you cannot control, step out of it. Do not engage." "He could play a record and he could let the record fade out in the middle of a busy bar."  CHECK OUT PETE SHERIFF ON IG https://www.instagram.com/djpetesherriff/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

SUPPORT THE PODCAST TO KEEP IT ALIVE patreon.com/MobileDJMastery THE DJ EDUCATION DAY IS ON SUNDAY 22nd FEB 2026, SAVE THAT DATE, MORE INFO COMING SOON In this episode of the Mobile DJ Mastery podcast, DJ2FOUR7 welcomes the seasoned DJ and wedding host Pat Mulligan, who shares his extensive journey in the mobile DJ industry. From his early days of running a pretend radio station to working in major nightclubs and eventually transitioning into mobile DJing, Pat offers valuable insights into the importance of hosting at events. Pat discusses how adding hosting services can significantly enhance a DJ's business in terms of engagement and profitability.  KEY TAKEAWAYS Importance of Hosting: Incorporating hosting into a DJ business can significantly increase earnings and enhance clients' overall experience. Hosting allows DJs to engage more with guests, leading to a more memorable event. Networking with Competitors: Building relationships with competitors can be beneficial. Sharing referrals and supporting each other can create a positive network that helps everyone succeed, as there is often more than enough work. Value of Continuous Learning: Engaging in conversations and learning from others in the industry can provide valuable insights and ideas. Every interaction has the potential to offer at least one takeaway that can improve one's business. Daytime Hosting Benefits: Offering daytime hosting services can lead to higher earnings and a more fulfilling work experience. Building rapport with guests during the day can enhance the evening's entertainment, making it feel more personal and engaging. Apprenticeship Opportunities: There is potential for creating structured apprenticeship programs in the DJ and hosting industry, which can provide training and qualifications for new entrants.  BEST MOMENTS "Hosting can add to your business massively." "I was obsessed with radio more than anything else." "If you need that in order to work, that's something you need to turn off." "It's the difference between doing 170 gigs a year and maybe doing 130 gigs or 120 gigs a year." "It's the difference in real terms between 40 grand a year and 70 grand a year." CHECK OUT PAT MULLIGAN ON INSTAGRAM  https://www.instagram.com/patmulligan/  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In this episode, DJ2FOUR7 sits down with Dave from Fox and Braces to unpack the highs and lows of running a multi-op DJ business. From hustling on pirate radio stations with his mum driving him to 4 a.m. sets to building a reputation in an old-school garage, Dave shares his journey, the realities of scaling beyond solo gigs, and what it really takes to succeed as a multi-op DJ. KEY TAKEAWAYS Scaling a DJ business often starts with necessity — rejecting gigs can lead to exploring multi-op models. Networking is crucial — a strong DJ community means work is always flowing, but availability can still be a bottleneck. Old school garage shaped a generation of DJs — with different eras defining what “old school” really means. Support networks matter — Dave’s mum driving him to pirate radio shows at 4am highlights the unseen sacrifices behind success. Perception in music is generational — what one DJ calls “old school garage” may be totally different for another. BEST MOMENTS “When I’m rejecting work, that’s effort wasted — so why not build a team to take it on?” “Where I grew up, you were either a DJ or an MC. That was just standard.” “I looked about 10 at 16, so I had no chance of getting into clubs.” “My mum used to drive me to pirate radio stations at 4 in the morning — that’s real support.” “Everyone has their own version of old school garage — for me it was Tough Jam, PSG, CKP, the underground sound.” SUPPORT THE PODCAST to keep it alive patreon.com/MobileDJMastery THE DJ EDUCATION DAY IS ON SUNDAY 22nd FEB 2026, SAVE THAT DATE, MORE INFO COMING SOON TO CONNECT WITH DAVE https://www.instagram.com/foxandbraces/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST to keep it alive https://www.patreon.com/c/MobileDJMaster Summary In this episode, the host discusses the upcoming DJ event aimed at fostering community and networking among mobile DJs. Emphasising the importance of a DJ network, the host encourages listeners to participate by providing feedback on event topics and sharing their locations. The event is set for February 22, 2026, and aims to create a supportive environment for DJs to learn and grow together. The host expresses a passion for improving the perception of mobile DJs and invites listeners to engage actively in shaping the event. Takeaways A DJ network is crucial for success in the mobile DJ business. Networking events provide valuable real-time connections. The upcoming event is scheduled for February 22, 2026. Community input is essential for tailoring the event's content. Feedback on topics will help shape the event's agenda. The event aims to create a supportive and intimate atmosphere. Engagement with the community is a priority for the host. The perception of mobile DJs needs to be improved. Listeners are encouraged to share their locations for event planning. Patreon support is vital for sustaining the podcast and events. Chapters 00:00 Introduction to the Event 00:52 The Importance of a DJ Network 03:01 Event Details and Date Announcement 04:18 Seeking Community Input for the Event 10:41 Gathering Feedback and Suggestions 13:00 Building a Community and Engagement 14:58 Changing the Perception of Mobile DJs 18:19 Call to Action for Participation 19:49 Supporting the Podcast and Future Content   MY SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years of experience in the entertainment industry, DJ 2FOUR7 brings a wealth of expertise to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

SUPPORT THE PODCAST to keep it alive https://www.patreon.com/c/MobileDJMaster Summary In this episode, we delve into the 2024 DJ consensus data collected from 15,000 DJs, exploring key insights into demographics, income levels, DJ types, and the evolving landscape of DJing. The conversation emphasises the importance of data analytics for DJs to make informed decisions about their careers. We discuss the significant presence of hobbyist DJs, the financial realities of the profession, and the aspirations of DJs in the industry. Additionally, we touch on the importance of live streaming, social media presence, and the tools and software that DJs are using today. The episode concludes with a motivational message encouraging DJs to aim high and take actionable steps towards their goals. THE DJ EDUCATION DAY IS ON SUNDAY 22nd FEB 2026, SAVE THAT DATE, MORE NEWS COMING SOON Takeaways Data analytics is crucial for DJs to make informed decisions. The majority of DJs are hobbyists, with 40% earning nothing from DJing. Income levels vary significantly, with 25% earning between 25k-50k. Mobile DJs are a growing segment in the industry. Live streaming is becoming increasingly popular among DJs. House music remains the most popular genre among DJs. DJ pools are essential for accessing new music. Instagram is the most effective social media platform for DJs. DJs should aim high and set ambitious goals for their careers. Continuous learning and adaptation are key to success in DJing. Chapters 02:46 Understanding DJ Demographics 05:21 Exploring Gender Representation in DJing 18:13 Future Aspirations of DJs 28:17 The DJ Landscape: Aspirations and Realities 30:55 The Rise of Live Streaming in DJing 33:12 Understanding DJ Skill Levels and Learning Paths 51:56 Dream Big: Setting Goals in DJing 55:26 MDM_END_SEQ_AE002.mp4 MY SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years of experience in the entertainment industry, DJ 2FOUR7 brings a wealth of expertise to this podcast. DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST to keep it alive https://www.patreon.com/c/MobileDJMaster Summary In this episode of the Mobile DJ Mastery podcast, host 2FOUR7 welcomes Scott Dewing, a seasoned DJ, to discuss his journey into the DJing world, the transition from mobile to club DJing, and the importance of beat matching. Scott shares insights on building a unique DJ setup, the challenges of managing equipment, and strategies for securing bookings. The conversation emphasises the significance of diversifying income streams and the evolving landscape of the DJ industry. In this conversation, Scott Dewing shares his insights on branding, advertising, and the DJ industry. He emphasises the importance of creating a strong brand identity and understanding the return on investment (ROI) from advertising platforms. Scott discusses the challenges of navigating the competitive DJ market and the significance of innovative marketing strategies. He also highlights the value of collaboration among DJs and the need for unique experiences to attract clients. Finally, Scott provides practical advice on rebuilding a DJ business from scratch, focusing on quality equipment and effective networking. CHECK OUT SCOTT DEWING ON INSTAGRAM https://www.instagram.com/djscottdewing/ Takeaways Scott Dewing started DJing, influenced by his uncle, a mobile DJ. He transitioned from mobile DJing to club DJing at 18. Beat matching was a skill he learned later in his career. Scott emphasises the importance of understanding the business side of DJing. He created a unique DJ booth but struggled to manage it. Networking with other DJs helped him grow his career. Instagram and venue recommendations are key sources of bookings. Diversifying income streams is crucial for DJ success. Scott believes in creating unique setups to stand out. The DJ industry is evolving, and adaptability is essential. Branding is everything you put out into the world. Evaluate your advertising platforms for effectiveness. Understanding ROI is crucial for business growth. It's easier to attract clients when you position yourself uniquely. Collaboration among DJs can lead to mutual growth. Innovative marketing strategies can set you apart. Creating unique experiences enhances your brand's appeal. Investing in quality equipment is essential for reliability. Building a following quickly can be achieved through social media. Networking with other DJs can open new opportunities. Chapters 02:31 Transitioning to Club DJing 05:32 Learning the Business of DJing 17:33 The DJ Booth Experience 18:08 The Evolution of DJ Equipment 36:13 Evaluating Advertising Platforms 42:00 Investing in Value: The DJ's Perspective 52:42 Starting Over: A DJ's Roadmap to Success 01:09:35 MDM_END_SEQ_AE002.mp4 MY SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years of experience in the entertainment industry, DJ 2FOUR7 brings a wealth of expertise to this podcast. DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ2FOUR7 sits down with talented saxophonist Amber Sax, who shares her journey into the world of music and the challenges she faces as a female performer. Amber recounts her early inspirations, her rigorous training at prestigious music schools, and her transition into the wedding and events scene. Amber reveals some shocking experiences with DJs, including instances of disrespect and unreasonable demands, highlighting the importance of collaboration and mutual respect in the industry. KEY TAKEAWAYS Collaboration is Key: When working with other musicians, such as saxophonists, it's essential to foster a collaborative environment. Communication Matters: Establishing clear communication before an event is crucial. Saxophonists should reach out to DJs to discuss logistics, such as plugging in equipment, to ensure a smooth performance. Respect and Professionalism: Both DJs and musicians should treat each other with respect. Negative experiences, such as being charged to plug in or being dismissed, can create a hostile working environment. Social Media Presence: Building a personal brand through social media is vital for musicians. Consistent posting and engagement can lead to more opportunities and bookings, as seen in Amber's experience with her rise in the industry. Safety Awareness: Female performers, in particular, should be aware of their safety while working in nightlife settings. It's important to have support systems in place, such as having someone wait for them after gigs. BEST MOMENTS "I couldn't believe it... I had to tell her, no, you need to bring that to the pod because I refuse to believe that there's DJs out there." "I think it's a great thing that I am female. I do think people look at a female saxophonist and want to book it for their events." "He sort of went off on one and said that he normally charges the sax players like a hundred pounds to plug their mic in." "If I haven't got an opportunity right now, it's because the time isn't right. Everyone is on their own path." "You have to take accountability for the gigs you aren't getting through. It's not on anyone else." CHECK OUT AMBER SAX ON INSTAGRAM https://www.instagram.com/amber_sax_/  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ2FOUR7 dives deep into the art of consultation calls, sharing essential tips and strategies to help DJs secure bookings effectively. From the importance of using video conferencing tools like Zoom to create a personal connection to the significance of asking the right questions to understand client needs. DJ2FOUR7 also discusses the value of mirroring client vibes, providing expert advice, and knowing when to decline bookings that don't align with one's strengths. KEY TAKEAWAYS Establish a Comfortable Atmosphere: Begin consultation calls with light, casual conversation to help both you and the client feel at ease. Utilise Video Calls: Conduct consultations via video platforms like Zoom or Google Meet to gauge the client's vibe and body language. Ask Probing Questions: Instead of waiting for clients to ask questions, take the initiative to ask them about the specifics of their event. Provide Honest Recommendations: Be transparent about what services the client may not need. This builds trust and shows that you prioritise their best interests over simply making a sale. Identify Client Preferences: Discuss music styles and guest dynamics to better understand the event's atmosphere. Knowing what the client and their guests enjoy will help you deliver a more personalised and successful experience. BEST MOMENTS "My advice, which your next step from there would be is to invite them onto a free consultation call." "You've got to remember, think of it as like you're on your first date... first impressions matter." "You want to come across like the expert that you are and you've done this before." "Good customer service always wins... if I went to Tesla and they referred me to go to BMW, I would refer back to Tesla." "If you feel uncomfortable, guys, don't do it... Listen to your gut." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Euan Lawrence from Tartan Entertainment as he shares his inspiring journey from nightclub promoter to a successful wedding DJ and entrepreneur. Euan discusses the pivotal moments that shaped his career, including his initial foray into DJing, the challenges he faced, and the innovative strategies he employed to grow his business. Euan highlights the importance of networking, social media, and investing in high-quality content, which led to remarkable opportunities, including a feature on a Times Square billboard.  KEY TAKEAWAYS Networking is Crucial: Building relationships within the DJ and wedding industry can lead to significant opportunities, including high-profile gigs and destination weddings. Invest in Quality Content: Creating high-quality videos and marketing materials can set a business apart from competitors. Investing in professional videography helped establish a strong brand presence and attract more clients. Adapt and Evolve: Transitioning from nightclub DJing to corporate and wedding events requires adaptability. Embracing new opportunities and being open to change can lead to growth and success in different markets. Leverage Social Media: Utilizing social media effectively can enhance visibility and attract clients. Engaging content, such as showcasing unique experiences (e.g., a video in Times Square) Streamline Operations: Implementing tools like Studio Ninja can significantly improve efficiency in managing bookings, contracts, and client communications.  BEST MOMENTS "I was a nightclub promoter, right? That's how it started. And, um, guy came to me, he was opening a bar and he's like, Oh, I need some DJ." "I just straight up lied to the guy's face. I was like, yeah, I'm a DJ. I mean, I'd never DJ'd in my life." "The key thing to take from all that rambling was, if anyone's even still listening, is the investment." "Perception, mate. Cost me $50 to get your video on Times Square?" "It's all been through people that have known me, seen me in clubs maybe before, seen me do weddings now, trust the reputation."  EUAN LAWRENCE Instagram https://www.instagram.com/euanlawrence TARTAN ENTERTAINMENT Instagram https://www.instagram.com/wearetartan OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode DJ 2FOUR7 welcomes DJ Venom, who shares his unique journey from music production to mobile DJing and ultimately stepping away from the mobile DJ scene. Venom discusses his early influences, including the Neptunes, and how his passion for music led him to explore DJing as a hobby. He recounts his experiences with a wedding agency, the challenges of long drives to gigs, and the importance of finding joy in the creative process.  KEY TAKEAWAYS Importance of Reviews and Feedback: The podcast emphasizes the significance of receiving reviews and feedback from listeners, as it helps motivate and support the continuation of the podcast. Journey from Production to DJing: The guest shares their journey starting with music production, influenced by artists like Pharrell and the Neptunes, before transitioning into DJing as a way to stay connected to music after feeling constrained by commercial production demands. State of Play in Creativity: The concept of being in a "state of play" is highlighted as crucial for creativity, allowing artists to explore and experiment without the pressure of perfection, leading to more authentic and enjoyable performances. Challenges of Mobile DJing: The guest discusses the challenges faced in mobile DJing, including long drives to gigs, the pressure of performing for diverse crowds, and the physical toll it can take. Safety and Well-being: The conversation touches on the importance of prioritizing safety and well-being as a DJ, particularly regarding the risks associated with late-night driving and the need to set boundaries to avoid exhaustion and potential danger. BEST MOMENTS "Those reviews mean the world to me, guys. When I'm reading, I haven't got a lot in there, but when I read the few that's there, I'm like, wow, this is a good thing." "I either had to be a commercial artist or, or like not... I was like, nah, I like it, but not for you." "I was just running through all the tunes and everyone's catching a wave when it's their turn, you know." "I said, my ego is not set up like that. There's no way." "You have to do things to safeguard yourself, whether it's coffee, whether it's chewing gum, whether it's overnight stay." Check out Venxm on Instagram https://www.instagram.com/venxm.music Also, check out Dalston Radio  https://www.instagram.com/dalstonradiolive For live DJ lessons, check out https://www.instagram.com/ontherisedjacademy OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the podcast, DJ2FOUR7 welcomes the award-winning DJ Daryl from Sweet Vibes, who shares his inspiring journey into the world of DJing. From his early fascination with mixing at a youth club to becoming a sought-after wedding DJ, Daryl discusses the evolution of his career, the challenges he faced, and the importance of energy and engagement in entertaining crowds. KEY TAKEAWAYS Early Inspiration: The journey into DJing began at a young age, around 11 or 12, when the individual was captivated by the atmosphere and excitement of a youth club's DJ booth, leading to a passion for mixing and performing. Transition to Weddings: After initially focusing on club and bar gigs, the decision was made to return to weddings for a more stable income, recognizing that the wedding industry offered better financial opportunities compared to the unpredictable nature of club gigs. Energy and Engagement: Maintaining high energy and engagement during performances is crucial. The importance of being animated and lively is emphasized, as it enhances the overall experience for guests and contributes to the success of events. Networking and Competition: Moving to a new area (Essex) presented challenges in establishing connections and navigating a competitive environment. The approach taken was to build relationships and stand out by providing exceptional service and energy. Utilizing Social Media: The use of social media, particularly Instagram, is highlighted as a key marketing tool. Creating personalized content, such as GIFs, can enhance visibility and engagement. BEST MOMENTS "I don't rate a lot, a lot, a lot of DJs. I don't. I'm being fully honest, fully transparent with you lot." "When I laugh, I cry. And this guy just somehow has me in stitches, man." "I was like, this is mad. This is so good. It's like when you drop in a tune... that gave me a buzz." "You cannot be stood walking around with a face like a slapped arse. It just don't go, it don't match at all." "If you act yourself and enjoy and have a good time... it will do you the world of good in any business." GUESTS LINKS  https://www.instagram.com/sweetvibeevents/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the critical topic of investing in oneself and one's business as a mobile DJ. Through a compelling story about a friend's experience at a school prom, DJ2FOUR7 highlights the importance of having the right equipment and setup for events, emphasising that every gig is essentially an audition for future bookings. DJ2FOUR7 encourages DJs to reinvest their earnings into better gear and services, stressing that professionalism and quality are key to building a successful DJ business.  Thanks to DJ NIBBLER for this show's story https://www.instagram.com/djnibbler/ KEY TAKEAWAYS Invest in Your Business: It's crucial to reinvest profits back into your DJ business to improve equipment and services. Set Standards for Equipment: Using inadequate sound equipment, such as small speakers for large venues, can damage your reputation. It's essential to have the right gear that meets the demands of the event and audience size. Every Gig is an Audition: Treat every performance as an opportunity to showcase your skills. Positive experiences can lead to referrals and future bookings, while poor setups and performance can harm your reputation. Adapt to Your Audience: When working with younger clients, traditional marketing methods like business cards may not be effective. Instead, utilise social media platforms like Instagram and TikTok to connect and engage with potential clients. Professionalism Matters: Arriving dressed appropriately and maintaining good customer service is vital. Poor etiquette, such as leaving auto-mixes running or dressing casually for formal events, can negatively impact your business and client perception. BEST MOMENTS "Guys, mobile DJ mastery. Yeah. We need to start setting some standards. And this one I'm talking about is no way near a standard." "Every single gig is an audition. 99% of the time if you're good at what you do, you will get a recommendation or a referral from every single event you do." "If you're one of those people and your setup isn't all that, invest into your business by getting some support from another company that makes you look good." "Bad news travels fast. If you had your Instagram up during that gig, you're stuffed. That Instagram, people black, that was that whack DJ from the prom." "Investing into yourself and your business is crucial. Reinvesting in your business and not taking profit for a while is probably the only way you're going to be able to lose your daytime job."OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ 2FOUR7 welcomes Tony Roberts. They dive deep into the world of event management and the intricacies of being a successful DJ. With a rich background in music stemming from his parents' singing careers, Tony shares his journey from a young singer to a multi-talented performer who juggles DJing, singing, and managing a busy schedule of bookings.  KEY TAKEAWAYS Importance of Management: Having a manager is crucial for handling bookings and inquiries, especially when dealing with a high volume of events. This allows for better organisation and ensures that the performer can focus on delivering quality performances. Unique Selling Proposition (USP): Combining multiple talents, such as DJing and singing, can set a performer apart in a competitive market. This versatility can attract more bookings and create memorable experiences for clients. Engagement with the Audience: Successfully managing the energy and vibe of an event involves reading the crowd and adjusting the performance accordingly. This includes knowing when to elevate the energy and when to bring it down, ensuring a dynamic experience. Booking Strategy: Clients need to book entertainment well in advance, especially for popular performers. Early inquiries can secure desired dates and prevent disappointment as schedules fill up quickly. Flexibility and Adaptability: Being able to adapt to different types of events and audiences is vital. This includes understanding the demographics of the crowd and tailoring the performance to suit their preferences, whether it's a wedding, corporate event, or a club night. BEST MOMENTS "When you start to get really, really busy, you're going to need a way of managing your bookings." "I can literally be playing a song. I can drop out the bass line... and everyone's going mad." "If you're expecting to get champagne for orange juice money, you ain't going to get it." "There's millions of brides getting married on a daily basis in the UK. There's enough pie for everybody." "You've got to be able to just switch it on, you know, and both, I know you're very similar to me in that respect."  Tony’s Links: https://www.instagram.com/tonykroberts/  https://www.tonyrobertsmusic.co.uk/ https://www.tiktok.com/@tonykroberts?_t=8sPOFJdci7V&_r=1&fbclid=PAZXh0bgNhZW0CMTEAAadlpGKX1eD12mB25ytHtIVMGT-kN5ZIKztDpTEub72ojxPiJ-wwceRIS3si_Q_aem_giHVNJpbKoBiHV4JuLf32Q OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Dan from the National Association of Disc Jockeys (NADJ). They dive into the importance of DJ associations and how they can significantly benefit DJs by providing essential resources like public liability insurance, educational opportunities, and community support. The conversation highlights Dan's journey from starting his own DJ business at the age of 13 to becoming an active member of the NADJ committee.   KEY TAKEAWAYS Value of DJ Associations: Joining a DJ association, such as the National Association of Disc Jockeys (NADJ), provides essential benefits like public liability insurance at a lower cost compared to general providers, along with access to industry-specific resources and support. Community and Networking: Associations foster a sense of community among DJs, allowing members to connect, share experiences, and collaborate on events or educational opportunities, which can enhance their skills and business practices. Educational Opportunities: NADJ aims to offer various educational events, including online courses and workshops, to help DJs improve their business acumen, marketing strategies, and technical skills, thereby increasing their value in the industry. Member Involvement: The success of the association relies on active participation from its members. Those interested in contributing can volunteer their skills or organise local meetups, which can help strengthen the community and provide valuable networking opportunities. Transparency and Growth Goals: The association is focused on modernising its operations and increasing membership value through clear goals, such as improving educational offerings and engaging in public campaigns to educate potential clients about the importance of hiring qualified DJs.   BEST MOMENTS "Did you know that there's something out there for all of us that we can sign up to after this pod and then we are sorted?" "It's a member's organisation. So as a DJ, you can join up and really benefit from various different bits that we'll get into later in the podcast." "I think to myself, like, what if when I started DJing... I would have loved to have started something back then, because what would it be now?" "Egos are left at the door when you enter the room." "You're putting money in a pot that can give back to you as a member; that is the key thing."   DAN'S LINKS https://www.instagram.com/gloucestershirediscos?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== https://www.nadj.org.uk/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In this episode of The Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the competitive landscape that solo DJs face, particularly in the wedding industry. DJ2FOUR7 emphasises the importance of understanding who your competitors are, including in-house DJs, DJ agencies, and recommended suppliers. DJ2FOUR7 shares personal experiences and insights on how to stand out in a crowded market, encouraging DJs to leverage their unique styles and consistently engage with their audience online.   KEY TAKEAWAYS:  Understanding Competition: Solo DJs face competition from in-house DJs, DJ agencies, and recommended suppliers. Recognising these competitors is crucial for strategising how to secure more bookings. Importance of Recommendations: Recommendations from clients and venues are vital for gaining new bookings. They serve as free advertising and can significantly increase the likelihood of securing gigs. Leveraging Social Media: A strong social media presence is essential for DJs to stand out against competitors. Consistent posting and engaging content can help attract potential clients and showcase a DJ's unique style. Niche Down Your Offerings: As DJs grow in their careers, it's important to specialise in certain genres or styles rather than trying to cater to all types of events. This helps in building a strong brand and attracting the right clientele. Setting Higher Standards: There is a push to raise the average fees for mobile DJs in the UK. By improving the quality of service and marketing efforts, DJs can aim to increase their rates and elevate the industry standards.   BEST MOMENTS "If you're a solo op DJ, if you're the type of DJ who gets your own bookings, this is going to be, I'm talking to you 100%." "Recommendations are some of the best work... they do the work for you and you didn't pay, major key." "Your first opponent is going to be the in-house DJ... they might be just a DJ or they might be the DJ and they do something else." "I want to see 450 to 1,000 pounds. That's what I want to see... the work that we do, the things that we put in." "You can beat all three of these guys, all three of the competition guys with your social media."   OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.   This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Teron, a seasoned mobile DJ with eight years of experience. The two dive into Teron's journey from playing drums in a function band to establishing himself as a successful mobile DJ. They discuss the importance of social media, particularly Instagram and TikTok, in securing bookings and building a personal brand. Teron shares valuable insights on working with DJ agencies, including tips for getting noticed and the significance of showcasing one's unique style.   KEY TAKEAWAYS Building Your Brand: Incorporating unique elements, such as a signature hat or a specific style of dress, can help DJs stand out and create a recognisable brand. This differentiation can attract more clients and make a lasting impression. Utilising Social Media: Instagram serves as an effective platform for DJs to showcase their work and connect with potential clients. Tagging venues in posts can increase visibility and lead to more bookings. Agency Engagement: When seeking representation from agencies, it's important to present a professional portfolio that includes photos and DJ mixes. Understanding the terms of engagement. Diversifying Services: Offering additional services, such as percussion or live music elements, can enhance the overall experience for clients and set a DJ apart from competitors. Balancing Work and Family: Finding quality time with family amidst a busy DJ schedule is essential. Engaging in activities with loved ones before gigs can help maintain a healthy work-life balance.   BEST MOMENTS "I thought to myself, why not actually turn it into something I can earn money out of and provide it as a service to wedding clients or corporate clients as well." "Instagram is where it's at. I look at it like an online CV." "Don't sleep on TikTok. I've been getting a couple of bookings from TikTok." "I found that, like, at the beginning, when I actually joined one or two agencies, I had to actually remove the branding off my laptop." "Make sure you mix it up and put yourself out there and don't be afraid of your style and be you."   CHECK OUT TERRON MURRAY ON INSTAGRAM https://www.instagram.com/djterronmurray/   OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/  https://www.instagram.com/mobiledjmastery/  https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the essential components of a DJ contract, emphasising its importance for mobile DJS transitioning into public work. Building on previous episodes that covered basic equipment and securing initial bookings, the discussion highlights seven key elements that should be included in a contract, such as the parties involved, services offered, payment terms, and cancellation policies.   KEY TAKEAWAYS Importance of a DJ Contract: Having a contract is essential for DJs to protect themselves and clarify the terms of their services. It serves as a legal document that outlines responsibilities, payment terms, and conditions, ensuring both parties are on the same page. Key Elements of a Contract: A basic DJ contract should include the names of the parties involved, the services being provided, payment terms, liabilities and responsibilities, terms and conditions, cancellation and refund policies, and a space for signatures. Unique Package Naming: Instead of using common terms like "bronze, silver, and gold" for service packages, DJs are encouraged to create unique names that reflect their brand and differentiate their offerings from competitors. Handling Cancellations and Refunds: DJs should have a clear policy regarding cancellations and refunds, outlining what happens if they cannot fulfil a booking. This helps build trust with clients and provides clarity on expectations. Digital Signatures and Ease of Use: Utilising digital platforms for contract signing is crucial in modern business practices. It simplifies the process for clients and increases the likelihood of securing bookings by making it easy for them to sign contracts.   BEST MOMENTS "Today, we're going to discuss a major key, what is necessary for all DJs." "When it comes to DJing and paperwork, a lot of the time, the things that we're having we technically don't want to use." "If you haven't got a contract, I'm going to talk about seven basic points and things that should be inside your contract." "You don't want to be working for someone for seven, eight, 10, 12, sometimes 15 hours. And if there's no food in there, technically by law, if they don't feed you, that's on you." "I always think it's good to go to the person, whether it's the person's birthday, whether it's the person's graduation, and say, look, man, this person over there is being rude."   OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.   This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this engaging podcast episode, DJ2FOUR7 welcomes content creator Kelly Mac to discuss the ins and outs of content creation. Kelly shares their journey of how they met through a mutual connection and delves into Kelly's evolution as a content creator, highlighting her passion for capturing moments at events, particularly in the music and DJ scene.   KEY TAKEAWAYS The Importance of Content Creation: Content creation is essential for building a brand and engaging with an audience. Personal Journey and Passion: The journey into content creation often stems from personal interests and experiences. Understanding Your Niche: Identifying and focusing on a specific niche, such as events and music, can help content creators stand out. Value of Professionalism: The difference between a casual content creator and a professional lies in the attention to detail, storytelling ability, and post-production work. Pricing and Value Perception: Setting appropriate pricing for content creation services is crucial. The guest discussed her pricing strategy, emphasising that the value provided goes beyond the hours spent at an event.   BEST MOMENTS "I think there's some questions and things that you lot have been asking. And I thought, who is best to bring on, apart from a content creator?" "I remember going into this room, and he'd literally be putting this, you know, the film into this water, and I'd be like, wow, this is amazing." "I love being able to watch, capture moments for people and something for them to then keep. And events are all about that, they're celebrations." "You have to be a certain type of person to be able to do that. I think you've probably got to be a people's person, first and foremost." "I will charge £100 an hour, for example, right, which people might go, Oh, that sounds quite a lot. But my job doesn't start until the moment I leave."   CHECK OUT KELLY ON INSTAGRAM https://www.instagram.com/kelly_mac_content_creator/    OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

In this gripping episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 shares a harrowing personal story about a near-death experience while driving home from a wedding gig in Liverpool. After a long day of setting up a grand DJ rig and successfully merging diverse cultural music styles at the event, the host faces the dangers of fatigue on the motorway. As he recounts the adrenaline-fueled drive, he emphasises the importance of proper setup times, charging for travel and accommodation, and the value of having an assistant to help manage the workload and ensure safety.   KEY TAKEAWAYS  Setup Efficiency: Aim to set up your DJ rig within 45 minutes to maintain professionalism and ensure a smooth event. A quick setup allows for better recommendations and future bookings. Travel and Accommodation Costs: Always charge for travel and accommodation if the event is over 100 miles away. This ensures that you are compensated for your time and expenses, which can be significant for long-distance gigs. Importance of Assistance: Having an assistant can significantly improve your efficiency during setup and breakdown, as well as help capture content for marketing purposes. Stay Alert While Driving: If you find yourself getting tired on the road, take proactive measures to stay awake, such as pulling over to rest or engaging in conversation with someone on the phone. Safety should always be a priority. Content Creation: Consistently create and share content from your events. This not only helps in marketing your services but also keeps your audience engaged and showcases your work effectively.   BEST MOMENTS "If it wasn't for one person, I probably wouldn't be here today, guys. I probably wouldn't be here today." "Your setup needs to be set up in a reasonable time. If you're going to have this big, fancy, massive setup... 45 minutes is the maximum time you want to be doing, man, setting up and breaking down." "I fell asleep twice on the motorway. He said, 'Nah, bruv, that's dangerous.'" "Content is king because it can help with your consistency... if someone else can get it for you, you are in the shot doing what you do." "If you die, the clients gave you the price, so you didn't have to do that."   OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj   HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.