The Mobile DJ Mastery Podcast

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery In this episode, DJ2FOUR7 debriefs the inaugural Level Up Live event. He talked about the incredible energy and community spirit that filled the room, and the positive feedback we've received from attendees. We also share some of the key takeaways from the event's sessions, including tips on social media strategy, client consultations, and streamlining business workflows.  KEY TAKEAWAYS  Community over Competition: The importance of building a supportive and collaborative community within the DJ industry. Consistency is Key: The value of maintaining a consistent social media presence, even if it's just two posts a week. The Power of Video Consultations: Transitioning from phone calls to video consultations (like Zoom or Google Meet) to build rapport and trust with potential clients. Streamlining Your Workflow: The benefits of using a CRM to manage inquiries, contracts, and client communication efficiently. Step-by-Step Growth: The importance of taking small, manageable steps towards your goals, rather than trying to do everything at once. BEST MOMENTS "Rome was not built in a day, and I really, really, really want you to take your time." "Bite-size is the way things work. When you get overwhelmed, don't take overwhelm because sometimes overwhelm can actually stop action." "The best way for success, in my opinion, is small steps. It's not big leaps and jumps." "Marketing is marketing. If a hundred people can see you, if a thousand people can see you, as long as people are seeing you, you're more chance to be getting those bookings." "Step by step is how we get everywhere." OUR SOCIAL LINKS  https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery In this episode, DJ2FOUR7,is gearing up for the biggest event in our community’s history: Level Up Live. With only days to go, we take you behind the curtain to discuss the Surprise and Delight moments planned for attendees, including a full JBL speaker shootout and exclusive networking sessions.  KEY TAKEAWAYS The "5 Questions" Rule: Every attendee should arrive with five specific business challenges or questions. Level Up Live is designed for proactive learning, not just passive listening. Sell the Sizzle, Not the Steak: Focusing solely on the "equipment"is a mistake. To command higher prices, you must sell the "sizzle": the atmosphere, the emotion, and the professional experience. Sustainable Business Growth: Raising prices isn't about greed; it’s about having the capital to reinvest in your business, equipment, and personal well-being to ensure long-term sustainability. Community Over Competition: The event features DJs from all over the UK. By sharing knowledge with peers outside your local area, you foster a supportive network that benefits the entire industry. Surprise and Delight: Inspired by the "extra chips at the bottom of the McDonald's bag," the event aims to over-deliver on value, teaching DJs how to apply this same principle to wow their own clients. BEST MOMENTS "You cannot grow a flower in a dark room. You grow a flower where there's sunlight and water, and that’s what we’re about—putting sunlight and water on our people so we can grow." "It’s not about egos; it’s about business. And business works with numbers." "The real magic happens in the meetups... it's the real-time human connection that I believe makes real change." "Charge more, but offer a better service. Improve your business so it's better for you, but most importantly, for your clients." "Leave the egos at your house. If you've got one, leave it in the car. Come with your open mind and open heart, ready to listen and ready to learn." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ2FOUR7 welcomes Scott Duran to dive deep into the often controversial topic of pricing within the DJ industry. They explore the current pricing landscape for mobile DJs in the UK, advocating a shift towards higher standards and rates, specifically targeting £2,000 for evening wedding DJ services.  KEY TAKEAWAYS Pricing Standards: The discussion emphasizes the need for DJs to raise their pricing standards, aiming to charge around £2,000 for an evening wedding DJ service. Branding and Investment: A strong brand presence is crucial for DJs aiming to charge higher rates. Investing in professional branding, including logos and websites High-Quality Social Media Presence: Consistent and high-quality social media content is vital. DJs should focus on producing glossy, engaging visuals that showcase their energy and style, Client Management Systems: Utilizing a high-end client relationship management (CRM) system can enhance the client experience. Features like digital contracts and easy payment options can streamline the booking process and make it more appealing for clients. Understanding Client Priorities: DJs should recognize that clients prioritize different aspects of their wedding. By understanding what is most important to the couple—whether it's food, music, or venue—they can better position their services and pricing to meet client expectations. BEST MOMENTS "For a party or a wedding in the UK, you can expect to pay a mobile DJ anywhere from 250 to 700 pounds." "As an industry, we should be working towards a price of two thousand pounds for an evening wedding DJ service." "If you can't do something yourself to a very, very high standard, invest in it." "When you go to a plumber's website or something that's not really that exciting, some DJs have a plumber-type website." "If you're going to be that level of DJ, you need to be able to offer easy ways to pay."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ2FOUR7 welcomes the vibrant and talented DJ Jules Vic, known for her infectious energy and love for house music. They dive deep into Jules' inspiring journey from a music enthusiast to a DJ, discussing her introduction to house music, the pivotal moment that led her to start DJing, and the supportive community she found on TikTok.  KEY TAKEAWAYS Community and Support: Engaging with the DJ community on platforms like TikTok can provide valuable support and encouragement, especially for beginners. Many experienced DJs are willing to help newcomers, fostering a positive learning environment. Importance of Education: Taking structured courses, such as those offered by Crossfader, can significantly enhance a DJ's skills. These courses break down complex concepts into manageable lessons, making it easier for beginners to learn and progress. Overcoming Limiting Beliefs: The journey into DJing can challenge societal norms and personal limiting beliefs about age and capability. Embracing the opportunity to learn and grow, regardless of when one starts, can lead to fulfilling experiences. First Gig Experience: The first live performance can be a pivotal moment for a DJ, igniting a passion for the craft. The excitement of playing music for an audience and the connection with them can solidify the desire to pursue DJing further. Navigating Challenges: Technical issues and personal confidence can pose challenges for new DJs. However, learning to manage these obstacles is part of the growth process, and each experience contributes to becoming a more skilled and confident performer. BEST MOMENTS "I think what Jaz has achieved in the last three years from starting to DJ to where she is now is a journey." "I was always the person at the parties going, have you heard of this track?" "I think a lot of people my age are going to resonate with some of this." Vick "I realized by then it was mid to late nineties and I'd missed the Summer of Love, Acid House movement." "I just feel like you were born to be a DJ."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 welcomes the talented Robin Taylor, a dynamic vocalist and saxophonist known for her electrifying performances. The conversation dives into Robin's musical journey, starting from her childhood karaoke sessions with her mother to her rise as a sought-after performer. Robin shares her unique approach to music, emphasizing her self-taught skills and the importance of following one's instincts. KEY TAKEAWAYS Origin of Musical Passion: The guest's love of music began at a young age, inspired by her mother's karaoke sessions, which led her to perform and create dance routines with her sister. Self-Taught Skills: Despite never studying music formally, the guest has developed her singing and saxophone skills through practice and personal exploration, emphasizing the importance of feeling and creativity over theoretical knowledge. Impact of Social Media: The guest experienced significant growth in her following and bookings through social media, particularly Instagram, highlighting it as a powerful tool for exposure and connection in the music industry. Unique Personal Branding: The guest emphasizes the importance of having a distinct style and presence, which helps her stand out in a crowded market. She transitioned from wearing a saxophonist hat to a halo crown to establish a unique identity. Collaboration with DJs: Working with DJs can enhance live performances through energy exchange and cooperation, but the guest also points out common pitfalls, such as poor communication and a lack of professionalism. BEST MOMENTS  "Robin Taylor is a wicked double threat. Not only is she amazing on vocals, and her voice is something different, but she's also a sax player." "I think the best musicians don't know all of the rules... Music comes from inside. Do you know what I mean?" "I was like, I just want to be sitting there one day in the living room and just be like... And it fizzled." "Instagram is literally like, it's just the best free advertising. It reaches everyone you need it to." "I always tell people, when it comes to you and your style, be bold and stick to it."  CHECK OUT ROBYN TAYLOR ON INSTAGRAM https://www.instagram.com/robyntaylorofficial/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503 HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this high-energy episode, DJ2FOUR7 is joined by Dan Ross, a mobile DJ and software innovator, to discuss the intersection of personal branding, social media strategy, and business efficiency. Dan shares his recent journey of building a personal brand from scratch, revealing the psychological and technical "hooks" that allowed him to gain thousands of followers in just 25 days.  KEY TAKEAWAYS The Power of the New Page: Starting a fresh social media page can actually be more effective than using an old one, as it prevents disinterested friends and family from "poisoning" your initial engagement metrics with the algorithm. The Three Pillars of a Hook: To capture a viewer on TikTok or Instagram Reels, you need three elements in the first second: a strong text hook, a viral movement, and engaging speech. Ditch the Corporate Identity: People on social media want to connect with a person, not a company. Using a clear headshot and a personal name can significantly increase engagement compared to a generic business logo. Unified Business Management: Many DJs lose money and time by juggling multiple expensive, disconnected platforms for sales and music planning. Consolidating these into one DJ-specific system increases professionalism and workflow. The "I/Me" Test for Websites: A common marketing mistake is making website copy all about yourself. By auditing your site to ensure you aren't overusing "I" and "Me," you shift the focus to how you fit into the client's dream event. BEST MOMENTS "Social media is a beast... if you give me food (content), I will produce you eyes. If you stop, I’ll give you back to crumbs again." "You don't want to sell the steak; the steak is what you do. You want to sell the sizzle... sizzle sells more than the steak." "I'm so open to taking anything that any other club has done and maybe we completely rip it off and just put a Saints badge on it. Steal with pride." "If it didn't get enough views, guess what? Nobody saw. So there's no harm in trying again tomorrow." "CRM is actually the wrong term for what Planning Beats is... this is a bit of an event planning place." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503 HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 sits down with DJCEEB, a DJ, producer, and entrepreneur whose journey defines the term "relentless drive". DJCEEB provides a deep dive into the technical side of the craft, sharing his specialized systems for organizing Serato music libraries through automation and the specific Serato DJ Pro features that can transform a standard set into a professional performance. KEY TAKEAWAYS The Power of Focused Practice: CeeB's journey began with a tiny Hercules controller and hours of practice after college, proving that gear matters far less than persistence. The High-Value Low-Pressure Gig: One of CeeB’s best strategies for beginners was starting in local gyms. It allowed him to play in front of people for hours without the pressure of a dance floor, building the confidence needed for clubs. Strategic Networking: CeeB didn't wait for agencies to find him. He used Google Maps to identify every bar and club in his radius and sent personalized Facebook messages to every manager. Workflow and OCD: For CeeB, consistency is king. He maintains a specific "OCD" ritual for his setup—including setting every EQ knob to 12 o'clock—to eliminate nerves and create a predictable performance environment. The 5 AM Advantage: To balance a day job, a DJ career, and content creation, CeeB utilizes the "quiet hours" of 5:00 AM to 9:00 AM to work on his business without distraction. BEST MOMENTS "If you’re a DJ and you haven’t seen this guy's content... you’re not a DJ."  "I had to buy an expensive-ish controller to make sure I went ahead with it. I had to invest to make sure I stuck at it."  "When I’m in that zone, it’s like I’m in the booth on my own and there is no one else in the room."  "Most DJs are introverts. We’re people that like to sit at home, chill, and play music... then next thing you know, we're in front of thousands of people."  "No one cares what you look like on stage... they care about the music. No one is saying 'I liked his set, but I didn't like his voice.'"  TO CONNECT WITH DJCEEB https://www.instagram.com/djcee_b/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503 HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ 2FOUR7 reflect on key insights and highlights from the previous year, setting the stage for a successful 2026. DJ2FOUR7 emphasises the importance of social media for DJs, sharing personal anecdotes about overcoming anxiety and the challenges of creating content. The episode also touches on the significance of charging appropriately for services, investing in professional help, and the benefits of day hosting to enhance business offerings. KEY TAKEAWAYS Embrace Social Media: Utilising social media is crucial for DJs to build their brand and connect with potential clients. It's important to find ways to create content that feels natural. Overcoming Anxiety: Many DJs experience anxiety when it comes to filming themselves or sharing content. It's essential to recognise that most people are focused on their own lives and are not as concerned about what you post. Setting Realistic Goals: Instead of overwhelming yourself with the need to post frequently, aim for gradual improvement. For example, if you posted three times a month last year, aim for six this year. Charge Accordingly: DJs should evaluate their pricing structures and ensure they are charging what their services are worth. Understanding the costs associated with equipment and services can help justify higher rates and improve business sustainability. Invest in Your Business: As DJs grow, it's important to invest in professional services, such as website design and branding, rather than relying solely on DIY methods.  BEST MOMENTS "Social media is how I've built who and what I am today." "Forget what you think other people may think of you, because people don't really care as much as you think they care." "Stop doing DIY. The biggest changes I've made to my business have come from investing money into others to do something properly." "If you're not on social media, you're going to be left behind. It's as simple as that." "Never be afraid to charge a bit more... always push that boundary."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503 HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this special Christmas edition of the Mobile DJ Mastery podcast, DJ2FOUR7 shares more than just holiday cheer and his favourite festive drink (pineapple juice and Ray & Nephew rum). DJ2FOUR7 unveils a major evolution for the brand: the launch of the School Academy, an official online community designed to provide structured education and direct support for DJs worldwide. DJ2FOUR7 discusses his mission to change the industry by moving away from the "solo" mindset and toward a collaborative, supportive environment. KEY TAKEAWAYS Introduction of the School Academy: A new online platform where DJs can access free community discussions, structured classrooms, and paid subscribers can receive specialised "homework" and sessions to refine their craft. Level Up Live Event: Final details on the upcoming live event featuring industry legends like Lords DJ, DJ CB, and Tony Roberts, where attendees are encouraged to bring their top business questions for direct feedback. Return on Investment (ROI) Focus: 2-4 guarantees that anyone who completes their tailored mentoring courses will see a 5x return on their investment within three months. Shifting Industry Culture: A core goal for the next year is to reduce the "ego" often found in the club scene and foster a "joined-up" community among mobile DJs where advice and wins are shared freely. Personal Growth & Strategy: The episode emphasises that success in DJing is 80% business management (cash flow, taxes, client management) and only 20% performance. BEST MOMENTS "I’m making a space where it doesn't have to be like that... I believe in change; I believe change is possible." "If you take any one of my courses... as long as you complete, you will make five times whatever it is that you have paid." "My number one goal is to level up the whole industry. I want to see less negativity from some of the older DJs and see the younger DJs networking." "Success as a mobile DJ is 80% running and managing your business... the things we don't talk about when it comes to DJing." "Next year, we are going to change the game for you and for everyone else that’s listening." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, host 2fo shares a cautionary tale about a fellow DJ whose career has been put on hold due to a freak injury. The story serves as a stark reminder of the physical demands of the DJ profession and the importance of maintaining physical fitness and health to ensure longevity in the industry.  KEY TAKEAWAYS Physical Health is Business Health: Your ability to perform is directly tied to your physical well-being. An injury doesn't just affect your health; it stops your income. The Danger of Low Activity: Even if you feel "fit as a fiddle," a lack of regular physical activity can leave your body unprepared for the sudden, high-impact movements often required during load-ins and performances. Longevity Requires Preparation: Implementing a routine of stretching and regular exercise (like 10,000 steps a day or a sport like badminton) can significantly reduce the risk of injury. Hydration and Recovery: Simple habits like drinking electrolyte water and dedicated stretching sessions after gigs are crucial for recovery, especially during busy periods with back-to-back bookings. Visibility and Connection: Beyond health, 2fo emphasizes the importance of being visible on social media. Letting clients see your face and hear your voice builds a connection that "speakers and lights" alone cannot achieve. BEST MOMENTS "If your body says to you 'no,' you can't do anything. You can't support yourself, you can't support your family, you're letting clients down." "People buy people. People don't buy speakers and lights when they're buying DJs. So, talk on your camera." "The body took it as a shock... if you go from you haven't done anything all day and then you do something intense, that can have a problem." "We can talk about all this business growth, all these great things... but if your body says 'no,' you can't do anything." "Your body needs to be used to activity... so your body needs to be used to those types of things." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR8 dives deep into an inspiring conversation with DJ Lords, a prominent figure in the DJ community with over 350,000 followers on Instagram. DJLords shares his experience working at Tesco during lockdown, highlighting the importance of resilience and hard work in pursuing one's passion. They also touch on the strategies that helped him grow his brand on social media, including the pivotal moment when a mix featuring Rihanna went viral, propelling him into the spotlight.  KEY TAKEAWAYS Persistence in the Face of Rejection: The journey to becoming a successful DJ often involves facing numerous rejections. It's crucial to remain determined and continue pursuing opportunities, even when the odds seem stacked against you. Importance of Routine and Health: Establishing a consistent morning routine, including exercise, can significantly impact mindset and productivity. Leveraging Social Media for Growth: Utilising platforms like Instagram and TikTok can be a game-changer for DJs looking to build their brand. Consistent posting and engaging content can lead to significant follower growth and increased visibility in the industry. Adaptability During Challenges: The pandemic forced many DJs to adapt by seeking alternative employment, such as working at Tesco. This experience not only provided financial support but also offered valuable life lessons and a renewed appreciation for their craft. Creating Unique Content: Finding a personal style and approach to content creation is vital. Experimenting with different formats, such as quick mixes or themed series, can help capture audience interest and differentiate oneself in a crowded market. BEST MOMENTS "So there's a chance that you guys will probably already know this guy and he has agreed to come on this pod and share how he has got to get to where he is today." "I think for me, it's like, if you really want something, you will just go for it and you'll just stick at it no matter what." "I was always working. I was always a full-time DJ. I've never done any other job other than that." "I was literally risking my job as well doing that, you know, because like when you pick like people shopping, you get timed." "I went from 4,000 followers to then over 100, 200,000 followers, just like that. It was honestly unreal." CHECK OUT LORDZ DJ ON INSTAGRAM https://www.instagram.com/lordzdj/ ALSO ON TIKTOK https://www.tiktok.com/@lordzdj OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 sits down with Brendan of Advantage DJs. Brendan shares his personal story, tracing his path from a childhood music enthusiast to a highly successful wedding DJ boasting an impressive following of over 40,000 on Instagram. The discussion explores the vital role of social media in the modern DJ landscape. Brendan opens up about his evolution from traditional DJ setups to integrating contemporary technology, specifically the FLX4 controller.  KEY TAKEAWAYS Embrace Social Media for Growth: Utilising platforms like Instagram and TikTok can significantly enhance a DJ's visibility and lead to more bookings. Focus on Performance and Engagement: Being an entertainer is crucial in the DJ industry. Moving around, engaging with the crowd, and creating a lively atmosphere can set a DJ apart from others who may lack charisma. Learn from Experience: Recording and reviewing performances can help DJs identify areas for improvement. Self-critique allows for growth in technical skills and stage presence, leading to a more polished performance. Networking and Collaboration: Building relationships with other DJs and vendors can lead to opportunities and referrals. Sharing knowledge and resources within the DJ community fosters a supportive environment that benefits everyone. Quality Over Equipment: Success in DJing is not solely dependent on high-end equipment. Skill, creativity, and the ability to connect with the audience are far more important than the gear used. BEST MOMENTS "If you think work is abundant, you're 100% correct. So you choose which one you want to believe in and which one's going to benefit you." "I feel like one of the biggest things I had to improve on in recent years was to be just more of a showman, like move around more." "It's never the gear that makes the DJ. It's all about what you do." "I started experimenting with short-form content, probably a little bit too late, let's be honest." "Going viral isn't always the same; you can go viral for the wrong reason."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

Bulletproof Your Business: Managing Debt, Contracts, and Mental Health for DJ Success SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 dives into the transformative journey from being a part-time DJ to making the leap into full-time DJing. DJ2FOUR7 shares personal experiences and insights, emphasising the importance of professionalism, time management, and financial planning. DJ2FOUR7 also recounts his own story of leaving a stable job to pursue his passion for DJing, illustrating the challenges and rewards of taking that bold step.  KEY TAKEAWAYS Time Management is Crucial: Transitioning from part-time to full-time DJing requires reclaiming time that may be spent on non-essential activities like gaming or binge-watching shows. Evaluate Your Finances: Before making the jump to full-time, it's important to assess your spending habits and subscriptions. Cutting unnecessary expenses can help create a financial cushion that supports the transition. Professionalism Matters: Establishing a professional approach to your DJ business, including contracts, email communication, and proper paperwork, can set you apart from competitors and enhance client trust. The Importance of a Support System: Engaging with a community of DJs and attending events like Level Up Live can provide valuable insights, networking opportunities, and strategies to help navigate the challenges of running a DJ business. Embrace the Jump: Leaping full-time DJing involves a degree of faith in your abilities and the willingness to take risks. It's important to prepare adequately but also to be ready to adapt and learn from the experience. BEST MOMENTS "The jump is a move I feel someone has to do, especially when they want to go from part-time DJ to full-time DJ." "Time is the most important commodity anyone on this earth has; some people think money is more important, but I disagree." "When you're cutting your prices and bringing things down for people you don't know, this is not... McDonald's doesn't do that." "You want to try to replace your income, obviously, which makes sense. You want to try to get close to about 70% of what it is that you used to earn." "Nothing's easy, guys. When I bring these experts on to speak about their stories, I like to bring them on because we're all different and we all do things differently." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 discusses the story of how Tony Roberts, the man behind the Show Me Love brand, evolved his hobby business from a local pub gig to a major entertainment company, highlighting the importance of branding, diversification, and persistence in the music industry. Tony strongly advocates for the "health is wealth" philosophy, emphasising that the physical demands of being a DJ require an active lifestyle for career longevity.  KEY TAKEAWAYS A Strong Brand is Essential for Longevity and Expansion: Tony's "Show Me Love" brand grew from a single pub gig into a successful company by focusing on an appealing music niche. DJ Longevity Requires Prioritising Health and Fitness: The mobile and club DJ industry is physically demanding; maintaining an active lifestyle and focusing on health is critical to managing the physical rigours of consistent bookings, avoiding burnout, and ensuring a long career. Adversity Can Force Positive Transformation: Following severe financial and personal stress during the lockdown, Tony realised he needed a major lifestyle shift, leading to a gastric sleeve operation and a commitment to running. The Music Industry Requires Multiple Income Streams and Backup: Tony emphasises the risk of having "all your eggs in one basket" and the necessity of having personal backups for equipment. The Transition to Full-Time DJing Requires Smart Financial Planning: To transition from a day job to full-time DJing, aspiring professionals should calculate how much a day job earns per month. BEST MOMENTS "If you love what you do, you never work a day in your life." "The body will hold what the voice cannot speak." "Dream, believe, achieve. If you are dreaming of it, you need to take action, you need to change something in your life." "You've got to make sure you've got a decent controller on there, if not, make them pay to fly your controller out there... You want to be confident with your setup when you're somewhere." "If you can even get one or two bookings a month at a decent wage... it is achievable." CHECK OUT TONY ROBERTS ON INSTAGRAM https://www.instagram.com/tonykroberts/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this return episode of Mobile DJ Mastery, DJ2FOUR7 is joined by Euan Lawrence of Tartan Entertainment, who has scaled his mobile DJ business into a six-figure multi-op powerhouse. Yuan shares his journey of building a monster company by prioritizing his DJs and creating a bulletproof business model that ensures service quality and financial sustainability, even after a massive, unexpected VAT bill hit.  KEY TAKEAWAYS Prioritize DJ Pay for Service Quality: Yuan ensures his DJs are paid the full fee they quote upfront, which is then factored into the client's final price. This eliminates the motivation for DJs to underperform or no-show and guarantees client satisfaction.  VAT is a Serious Business Reality: The transition to the VAT threshold should be viewed seriously. Yuan learned the hard way that not correctly budgeting for the 20% VAT (after hitting the turnover threshold) required using his entire personal earnings, stressing the need for immediate, professional financial structuring. Perception is Key for Conversion: Yuan's brand focuses on high-end, high-quality content (showcasing unique moments and energy) on social media. This strong, consistent visual identity allows them to convert clients quickly, who often decide to book within a minute and a half of viewing the content. Multi-Ops Should Not Promise Guarantees: When running a multi-op, it is crucial not to guarantee the contractors' work, as this would require a full-time employment structure. Tartan Entertainment operates with independent contractors who are paid for the gigs they deliver. Don't Be Afraid to Innovate and Learn: Tartan Entertainment's success comes from constantly innovating moments (like unique DJ battles, live musicians, and themed sets) and learning from other DJs' successful ideas (like the DJ battle concept) to create a unique and highly desirable service. BEST MOMENTS  "My objective was to pay the DJs what they asked for... This way, they are guaranteed to get what they paid for and the DJ is not sitting there going, 'I wish I was getting paid more.'" "Success is actually your own demise." "I had to use all of my own personal earnings to pay that bill." "Turnover is vanity, profit is sanity." "The DJ in us will never, never, never, never die." TO CONNECT WITH EUAN https://www.instagram.com/euanlawrence/  https://www.instagram.com/wearetartan/  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this electrifying episode, we switch things up to welcome Shad, a professional Will Smith lookalike and performer who unexpectedly became a highly sought-after mobile DJ and entertainer in the wedding industry. Shad shares his incredible journey, starting from his days as a South London sound system DJ, evolving into a lookalike gig that landed him over 150 inquiries from a single TV appearance on Don't Tell the Bride. KEY TAKEAWAYS Seize Every Opportunity: Shad emphasizes that unexpected opportunities, even if they make you nervous, should always be taken, as you never know where they might lead. The Power of Short Media Exposure: A brief appearance on the TV show Don't Tell the Bride generated over 150 inquiries, booking him out for years, and demonstrating the massive impact of targeted media exposure. From Hobby to Hustle: His love for DJing as part of the South London sound system "Smooth Cut" provided him with the performance and crowd-commanding skills that were essential for his later success as an entertainer. Professional Humility is Key: Despite his celebrity-adjacent work, Shad stresses the importance of staying humble and grounded, a value reinforced by his continued work as a train driver. The Journey to Greatness Requires Consistent Action: He learned that success is not guaranteed by merely wishing for it ("believe and receive"), but by consistent action and not giving up, even if the rewards aren't immediate.  BEST MOMENTS "If you get an opportunity in life, if something lands on your door... I always say when some things come, certain opportunities, take them." "You've got to be able to command a room... The DJing skills that I learned helped me go forward with other things that I do today." "The best thing about [meeting Will Smith] is... he now knows that I exist and do what I do, and I'm thankful for what he's enabled me to do." "I always say to anyone else: it's meant to be, it will be... Just keep the faith and put in the work, be consistent." "If you come out of your comfort zone... It's a good thing. That feeling is the feeling you should feel where, 'I have to do this. I have to.” TO CONNECT WITH SHAD  https://www.instagram.com/willsmithdouble  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ 2FOUR7 welcomes back Daryl from Sweet Vibe Events for the highly anticipated second part of their discussion.Daryl passionately argues that the skill is the basic, entry-level requirement for a DJ, and modern technology, including sync buttons and visual track grids, leaves no excuse not to master it.  KEY TAKEAWAYS Beat Matching is a Basic Requirement. The fundamental skill of beat matching is the "basic, entry-level requirement" for a DJ, essential for creating seamless transitions and maintaining the momentum and energy of the dance floor. Mastering the Fundamentals is Now Easier: Modern DJ technology, including sync buttons, beat grids, and AI software, makes it easier than ever to learn to mix, meaning there are no excuses for not being able to practice and master the skill. The Seamless Mix Prevents "Momentum Loss". Customers notice when a DJ plays a track, fades it out, and then has a pause before starting the next track, as this stop-start transition kills the vibe and momentum of the party. Sound Limiters and Poor In-House Systems Cause Problems Venue-imposed sound limiters and quiet, inadequate in-house sound systems often make it impossible for DJs to deliver the high-energy party their clients expect, leading to a loss of atmosphere and frustration. Value and Confidence Dictate Price Daryl's experience shows that a DJ's price can significantly increase—from £500 to over £1,000—by adding more services (all-day bookings, MCing) and by converting a client's "want" for a specific DJ into a "need". BEST MOMENTS "You're not just playing music, are you? There's an art to it... otherwise you are essentially a glorified jukebox." "The second you stop that track, you've lost it." "You can't tell me that you haven't got the time to rehearse mixing... for 20 minutes a day in the evening, rather than sitting there scrolling on Instagram." "Most people that go, 'I thought that was what DJs did.' I'm like, 'No, no, no, go through the comments.'" "If you're converting every single person you speak to, you're too cheap." TO CONNECT WITH DARYL https://www.sweetvibeevents.co.uk/meettheteam https://www.instagram.com/sweetvibeevents/  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 dives into the latest updates in social media and their implications for mobile DJs and entrepreneurs. With a focus on the upcoming Level Up Live 2026 event, he emphasises the importance of optimising social media presence for better visibility and inquiries. DJ2FOUR7 shares valuable insights on effective hashtag usage, the significance of video content, and the rising influence of TikTok as a search engine.  KEY TAKEAWAYS  Google is Featuring Social Media in Search Results: Google is now heavily integrating platforms like Instagram and TikTok into general search results, offering a massive free opportunity for DJs and entrepreneurs to get found by people looking for a service, even if they aren't searching directly on the social platform. The "3 to 5 Minute" Rule is Gold: The most crucial factor for social media SEO and ranking on Google is the amount of time someone spends on your page.  Video is Non-Negotiable (Even Silent Video): Both TikTok and Google prioritise video content. The host highly recommends using captions or on-screen text for all videos, as over 38% of users watch content silently.  Adopt a Targeted Hashtag Strategy: Avoid saturating your posts with dozens of random hashtags, such as #FYP. Instead, use a maximum of three highly relevant hashtags that are relevant to the content.  Focus on Visibility (Dual-Post if Necessary): It's best to master one platform (Instagram or TikTok), but being visible across multiple platforms is better than striving for perfection on just one.  BEST MOMENTS "Time is more important than engagement. If someone comes on and spends a lot of time on your page, it's more important than any likes, any shares, any comments." "The algorithm now becomes your free employee." "If you want to make it easier... something is better than nothing." "We are doing this event for you to make sure you can level up and be better than you were this year." "You only learn something or you win. You only learn something new or you win."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Mike Readings and 2FOUR7 engage in a comprehensive discussion about the DJ industry. They share personal experiences and offer insights on a range of crucial topics, including mental health, the power of networking, and the transformative impact of technology. The conversation explores the challenges encountered during the COVID-19 pandemic, underscoring the importance of continuous improvement and cultivating strong client relationships. They delve into how innovation can elevate client interactions and emphasize the necessity of collaboration within the DJ community. A key takeaway from the episode is the significance of expanding networking efforts beyond local confines. KEY TAKEAWAYS The DJ Network is Crucial for Growth: Having a small, trusted network of fellow DJs provides accountability, support, and a space for open and transparent business discussions, which is essential for elevation and overcoming difficult times. Prioritise the Client Experience (and Yourself): A high-level, interactive client presentation (like using OBS in Zoom calls) creates an impressive first impression, but it must be backed up by excelling at the wedding itself. Continuous Improvement Trumps Awards: While professional accolades are nice, the real motivation and measure of success is the relentless drive to improve the business, as chasing the next level is more satisfying than the win itself. Physical and Mental Health Directly Impacts Business: Maintaining physical fitness (such as adhering to a strict gym routine with accountability) is paramount for handling the demanding schedule of a high-volume mobile DJ, leading to better energy, reduced physical strain, and improved mental clarity. Seek Industry-Specific Feedback: To truly level up, be prepared to accept brutally honest criticism from those within the industry, as outside friends and family may not have the expertise to provide valuable, actionable advice. BEST MOMENTS "The DJ Network is an individual network just for you. It's not a network that all DJs are a part of." "I know there's going to be some major gems that you can take from this episode. So let's not dilly-dally. Let's get into this one." "I am absolutely pumped, but my wife, she was scared, like massively... I had to do something I hated to prove to my wife that I'm going to make this DJ work." "I thought to myself, if I'm going to create a successful business, I'm never going to get this opportunity again. So, I thought, how can I take advantage of this time?" "My mindset was more about keep pushing, keep pushing, keep pushing, keep pushing. And this is what's pushing me." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST to keep it alive patreon.com/MobileDJMastery LEVEL UP LIVE DJ EDUCATION DAY IS ON SUNDAY 22nd FEB 2026, SAVE THAT DATE, MORE INFO COMING SOON In this episode, DJ2FOUR7 sits down with Ray the DJ, a full-time club DJ in London, to explore her unconventional path to success. Ray shares how she overcame extreme shyness and a challenging job market to leave her corporate marketing career. She details the crucial role of building a strong personal brand and securing high-value, repeat event bookings to escape the low pay of traditional club residencies.  KEY TAKEAWAYS Personal Brand is Income Insurance: Ray emphasises that her success is built on a strong personal brand, which allows her to charge significantly higher fees than what traditional clubs offer. People come out specifically "for you." Events Over Residencies (for now): She avoids low-paying, traditional club residencies and instead focuses on securing repeat, high-fee event bookings. This strategy allows her to earn more money in less time, sometimes doing multiple sets in a single day. Authenticity Sells: Ray advises DJs to be themselves, "find your niche," and avoid copying others. Authenticity is key to creating a presence that cannot be easily replaced by other DJs. The DJ's 'Endorphin Chase': Both Ray and the host admit they are constantly "chasing" the high adrenaline and euphoria of getting a massive crowd reaction (jumping or singing). This drive pushes them to consistently deliver a nine or ten out of ten performance. Professionalism Over Panic: Ray highlights the importance of professionalism, exemplified by fixing technical errors (like a broken deck setup or no headphones) without involving or stressing out the promoter, thereby securing trusted repeat business. BEST MOMENTS "I promise you, I don't like being sent out of attention."  "In London, you need to be rich. I'm telling you that. You need to make whatever money you need to make."  "I would say to focus on your personal brand... that is going to be your saving grace."  "If I drop the fader and everybody shouts the song back at you, that is literally, I imagine that's what people who take crack feel like."  "If you haven't gone through the trenches, there's stuff that you haven't learned, the stuff that you haven't experienced."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/