The Mobile DJ Mastery Podcast

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery In this massive milestone episode of the Mobile DJ Mastery podcast, DJ 2FOUR7 officially celebrates the show's first anniversary, which lands on April 5th. Reflecting on 12 solid months of weekly content creation, the episode traces the show's roots all the way back to a two-hour TikTok live stream known as The 247 Download Show.  KEY TAKEAWAYS The Hustle is Real, But Unsustainable Alone: Producing a multi-platform podcast single-handedly for a full year is a monumental achievement, but true sustainability requires financial community support and eventually building a dedicated team to help carry the load. Embrace Your Roots: The podcast's current format successfully evolved from an interactive, two-hour TikTok live session, proving that finding your perfect content medium takes time and constant experimentation. Data Honesty Builds Trust: YouTube stands out as a preferred platform for creators because of its transparent metrics, allowing you to track authentic growth and community engagement without needing to gatekeep or artificially boost numbers. Social Proof is Currency: For independent creators and DJs alike, public metrics—such as YouTube subscriber counts and five-star Apple Podcast reviews are absolutely crucial for demonstrating value and securing future sponsorships. Leveling Up Requires Strategy: The show isn't just celebrating the past; it's actively building the future by introducing a new £15 Patreon tier for dedicated members and expanding the Level Up Live event to a two-day format in 2027. BEST MOMENTS "The game is changing. We haven't changed it yet... It's motion. But damn is it changing. I'm gassed." "I'm not trying to do the dead podcast. And I listen to my own podcast guys... I'm listening to it as a listener. I'm being a listener. I'm trying to take myself out of it." "The reason why I love YouTube the most is because you can see metrics... I never hide metrics, I never try to boost views or do anything like that. It is what it is." "It is not feasible to currently keep this podcast running for another year... So this is the reason why I'm doing this and I'm saying to you guys for the present for the year to keep it going for sure we need public things to be seen for people to come in to support." "If you want to level up and you want to be working on more international gigs and things of that nature, having a wedding planner on your side can make your job so much more easier." OUR SOCIAL LINKS  https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery In this episode, DJ2FOUR7 features a deep dive with Euan, better known to the industry as Shades of Sax. Euan shares his evolution from a primary school music teacher to a wedding entertainment powerhouse, receiving over 3,500 inquiries a year. The conversation explores the importance of high-energy performance, the specific branding choices that led to his "Shades" persona, and how he has effectively harnessed TikTok to dominate the market. KEY TAKEAWAYS Energy as the Core Product: The hosts and Euan emphasize that they aren't just playing music; they are in the business of selling high-level energy that transforms an event. The Power of Branding: Euan’s persona, centered around his signature shiny jackets and sunglasses, was a deliberate choice to create a recognizable, professional brand. TikTok as a Search Engine: While Instagram remains powerful, Euan notes that TikTok is increasingly used by couples as a search engine for wedding vendors, driving over 1,200 of his inquiries last year. Professional Separation: Euan uses the "Disney" approach to setup, ensuring guests never see the "construction" phase of his gear, which maintains a sense of professional magic and status. Work-Life Synergy: Working with his wife, Connie, allows for a shared vision, better content capture during events, and a support system that understands the demanding hours of the industry. BEST MOMENTS "I’m in the business of selling energy. You might as well call me Red Bull or British Gas." "I felt like I became a different person when I had the shades on... I became this like energy animal." "TikTok is becoming that search engine. If you want to find out what the top five things are, there will be a 30-second video... it's speed." "I always say I started it... but someone else is going to do it six months down the line. The key is just to try to get ahead of that trend." "I don’t want none of your guests seeing the setup. I call it Disney." OUR SOCIAL LINKS  https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery  In this episode, DJ2FOUR7 breaks down the fundamental differences between a standard booking and a true luxury experience, using hotel room upgrades as the perfect analogy. From surprise and delight factors to aesthetic perfection and truly understanding your client's vision, we chop up your comments to see what separates the professionals from the pretenders. Plus, we drop a quick reminder that early bird tickets for Level Up Live 2027 are out now! KEY TAKEAWAYS Luxury is about the entire experience, not just the music: Just like the difference between a standard hotel room and a luxury suite, a premium DJ offers an elevated, seamless experience that exceeds basic expectations from the very first interaction. Aesthetics matter immensely: A luxury setup must be visually flawless, meaning high-quality equipment, matching audio-visual elements, and absolutely no messy wires showing. The "Surprise and Delight" factor is crucial: True luxury means offering small, unexpected touches like personalized welcome gifts or custom touches that haven't been sitting out all day, that leave a lasting impression. True luxury is fully all-inclusive: When a client is paying a luxury price tag, every single feature, from the mini-bar to the premium add-ons, should be included without them ever having to open their wallet again. Let your service speak for itself: Slapping a "luxury" label on your business means nothing if the service doesn't match; it's always better to let the clients and your reputation do the talking rather than giving yourself unearned kudos. BEST MOMENTS "What is a luxury DJ? Luxury wedding DJ, luxury club DJ, just a luxurious DJ. What does that mean? What does the constitution, what are the things that make a luxurious DJ?" "If it's luxury, I don't want to pay anything more. The price was luxury already." "I don't label myself or try to give myself kudos when I deserve. Let the people judge you." "What's a luxury DJ? No such thing. People just make up tags for the sake of it." OUR SOCIAL LINKS  https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery In this high-energy, live-audience episode of the Mobile DJ Mastery Podcast, Mandela sits down with a legendary panel of industry experts: CB, Tony Roberts, Lords DJ, and Ewen Lawrence. This deep dive explores the shift from bedroom DJing to elite wedding and corporate bookings, with a heavy emphasis on building an authentic personal brand.  KEY TAKEAWAYS Niche Positioning: Scaling your business often requires "nicheing down"—being clear about what music you don't play to attract the specific clients who value your unique style. Leverage Social Media Authenticity: Clients today often book DJs because they connect with their personality online, not just their mixing skills. Pricing Psychology: Don't let your self-worth be determined by local low-cost competitors; if you offer a premium, unique experience, your prices should reflect that value. Batching Content: To avoid social media burnout, record content in batches and use scheduling tools so you aren't tethered to your phone every day. Organization is Professionalism: Using software tools to manage duplicates and metadata allows you to spend less time on library maintenance and more time on the performance. BEST MOMENTS "You only know what you know, and what you know is coming from a very small lens. If you speak to someone else, they can open your mind to so much more." "Who’s to tell you that you’re not worth two grand as a DJ? If you build it and you’re consistent... the sky's the limit." "Once you realize that no one cares and you're providing value, things get a lot better." "My content isn't for everyone. I'm for a specific audience. I shave away all the clients I might not want." "Network is your net worth. I wouldn’t be sitting here if it wasn’t for the fact that I DMed two or three years ago." OUR SOCIAL LINKS  https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery In this episode, DJ2FOUR7 sits down with the legendary Ewan Bass, an industry veteran with over four decades of experience in the UK DJ scene. Ewan takes us on a journey through his roots in the 1980s Essex nightclub circuit, sharing stories from iconic venues like Raquel's and the Gold Mine.  KEY TAKEAWAYS The Power of the Warm-Up: Ewan emphasizes that the warm-up DJ is the backbone of a successful night; their job is to build atmosphere and "leave the good chocolates in the box" for the headliner. Branding and Identity: Ewan explains how he developed the Ian Stewart moniker early in his career because club managers felt his real name was "too complicated" for flyers. Strategic Career Pivots: Transitioning into club management allowed Ewan to understand the business side of nightlife, teaching him to view events from a holistic rather than purely musical perspective. Adapting to the Market: During the pandemic, Ewan successfully pivoted by focusing on background music sets and building separate digital identities for his club and wedding brands to maintain a premium appeal. Audience Psychology: Success at a wedding or a club isn't about just playing hits; it’s about "fishing" with background music to test what genres resonate with the crowd before the main set begins. BEST MOMENTS "I can turn a bad playlist around, but I can’t take the stairs." "The warm-up set taught me how to build a dancefloor... you couldn't have it full when the main DJ came on, but you had to keep them interested." "I thought I was some sort of superstar when I left the clubs, and clearly I wasn't. I didn't get one single job offer." "You’ve got to learn to pivot. You’ve got to change what you’re doing based on the situation." "We stand there on the happiest day of a couple's life... they have a dream, and we get to deliver it." OUR SOCIAL LINKS  https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery In this episode,DJ2FOUR7, we sit down with Lauren, a powerhouse mobile DJ and personal trainer from Dorset, UK. Lauren shares her unconventional journey from being a garage-music-obsessed teen in Southeast London to managing copyrights at major record labels like EMI and eventually mastering the decks in Dubai.  KEY TAKEAWAYS Foundational Knowledge Matters: Lauren’s background as a drummer and her immersion in the London garage scene gave her a rhythmic edge that made learning to beat-match intuitive. The Physical Hustle is Real: Mobile DJing is "graft." Being physically fit (especially having deadlifting strength) is a significant advantage when loading and setting up heavy PA systems solo. Business Over Snobbery: While staying true to your musical roots is important, successful mobile DJs learn to adapt to their audience, turning "cheesy" requests into fun moments without losing their professional edge. The Power of Community: Local DJ WhatsApp groups and meetups are invaluable for sharing leads, technical advice, and moral support. Marketing Your Niche: If you want specific types of gigs, post that content. Clients will hire you based on the vibe they see on your social media. BEST MOMENTS "I didn't just decide one day I wanted to be a DJ... I'd already done the groundwork. I was already a selector for my friends." "Being able to deadlift is probably one of the better things that helps me get heavy gear off the floor." "As a DJ, your job is to create and curate the moments on the dance floor... picking the right music for them that they didn't even know they needed." "You’re running a business here. It’s not just 'la la la.' It’s graft." "If you don't want to play Abba, don't post Abba." OUR SOCIAL LINKS  https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery In this episode, DJ2FOUR7 debriefs the inaugural Level Up Live event. He talked about the incredible energy and community spirit that filled the room, and the positive feedback we've received from attendees. We also share some of the key takeaways from the event's sessions, including tips on social media strategy, client consultations, and streamlining business workflows.  KEY TAKEAWAYS  Community over Competition: The importance of building a supportive and collaborative community within the DJ industry. Consistency is Key: The value of maintaining a consistent social media presence, even if it's just two posts a week. The Power of Video Consultations: Transitioning from phone calls to video consultations (like Zoom or Google Meet) to build rapport and trust with potential clients. Streamlining Your Workflow: The benefits of using a CRM to manage inquiries, contracts, and client communication efficiently. Step-by-Step Growth: The importance of taking small, manageable steps towards your goals, rather than trying to do everything at once. BEST MOMENTS "Rome was not built in a day, and I really, really, really want you to take your time." "Bite-size is the way things work. When you get overwhelmed, don't take overwhelm because sometimes overwhelm can actually stop action." "The best way for success, in my opinion, is small steps. It's not big leaps and jumps." "Marketing is marketing. If a hundred people can see you, if a thousand people can see you, as long as people are seeing you, you're more chance to be getting those bookings." "Step by step is how we get everywhere." OUR SOCIAL LINKS  https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery In this episode, DJ2FOUR7,is gearing up for the biggest event in our community’s history: Level Up Live. With only days to go, we take you behind the curtain to discuss the Surprise and Delight moments planned for attendees, including a full JBL speaker shootout and exclusive networking sessions.  KEY TAKEAWAYS The "5 Questions" Rule: Every attendee should arrive with five specific business challenges or questions. Level Up Live is designed for proactive learning, not just passive listening. Sell the Sizzle, Not the Steak: Focusing solely on the "equipment"is a mistake. To command higher prices, you must sell the "sizzle": the atmosphere, the emotion, and the professional experience. Sustainable Business Growth: Raising prices isn't about greed; it’s about having the capital to reinvest in your business, equipment, and personal well-being to ensure long-term sustainability. Community Over Competition: The event features DJs from all over the UK. By sharing knowledge with peers outside your local area, you foster a supportive network that benefits the entire industry. Surprise and Delight: Inspired by the "extra chips at the bottom of the McDonald's bag," the event aims to over-deliver on value, teaching DJs how to apply this same principle to wow their own clients. BEST MOMENTS "You cannot grow a flower in a dark room. You grow a flower where there's sunlight and water, and that’s what we’re about—putting sunlight and water on our people so we can grow." "It’s not about egos; it’s about business. And business works with numbers." "The real magic happens in the meetups... it's the real-time human connection that I believe makes real change." "Charge more, but offer a better service. Improve your business so it's better for you, but most importantly, for your clients." "Leave the egos at your house. If you've got one, leave it in the car. Come with your open mind and open heart, ready to listen and ready to learn." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ2FOUR7 welcomes Scott Duran to dive deep into the often controversial topic of pricing within the DJ industry. They explore the current pricing landscape for mobile DJs in the UK, advocating a shift towards higher standards and rates, specifically targeting £2,000 for evening wedding DJ services.  KEY TAKEAWAYS Pricing Standards: The discussion emphasizes the need for DJs to raise their pricing standards, aiming to charge around £2,000 for an evening wedding DJ service. Branding and Investment: A strong brand presence is crucial for DJs aiming to charge higher rates. Investing in professional branding, including logos and websites High-Quality Social Media Presence: Consistent and high-quality social media content is vital. DJs should focus on producing glossy, engaging visuals that showcase their energy and style, Client Management Systems: Utilizing a high-end client relationship management (CRM) system can enhance the client experience. Features like digital contracts and easy payment options can streamline the booking process and make it more appealing for clients. Understanding Client Priorities: DJs should recognize that clients prioritize different aspects of their wedding. By understanding what is most important to the couple—whether it's food, music, or venue—they can better position their services and pricing to meet client expectations. BEST MOMENTS "For a party or a wedding in the UK, you can expect to pay a mobile DJ anywhere from 250 to 700 pounds." "As an industry, we should be working towards a price of two thousand pounds for an evening wedding DJ service." "If you can't do something yourself to a very, very high standard, invest in it." "When you go to a plumber's website or something that's not really that exciting, some DJs have a plumber-type website." "If you're going to be that level of DJ, you need to be able to offer easy ways to pay."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ2FOUR7 welcomes the vibrant and talented DJ Jules Vic, known for her infectious energy and love for house music. They dive deep into Jules' inspiring journey from a music enthusiast to a DJ, discussing her introduction to house music, the pivotal moment that led her to start DJing, and the supportive community she found on TikTok.  KEY TAKEAWAYS Community and Support: Engaging with the DJ community on platforms like TikTok can provide valuable support and encouragement, especially for beginners. Many experienced DJs are willing to help newcomers, fostering a positive learning environment. Importance of Education: Taking structured courses, such as those offered by Crossfader, can significantly enhance a DJ's skills. These courses break down complex concepts into manageable lessons, making it easier for beginners to learn and progress. Overcoming Limiting Beliefs: The journey into DJing can challenge societal norms and personal limiting beliefs about age and capability. Embracing the opportunity to learn and grow, regardless of when one starts, can lead to fulfilling experiences. First Gig Experience: The first live performance can be a pivotal moment for a DJ, igniting a passion for the craft. The excitement of playing music for an audience and the connection with them can solidify the desire to pursue DJing further. Navigating Challenges: Technical issues and personal confidence can pose challenges for new DJs. However, learning to manage these obstacles is part of the growth process, and each experience contributes to becoming a more skilled and confident performer. BEST MOMENTS "I think what Jaz has achieved in the last three years from starting to DJ to where she is now is a journey." "I was always the person at the parties going, have you heard of this track?" "I think a lot of people my age are going to resonate with some of this." Vick "I realized by then it was mid to late nineties and I'd missed the Summer of Love, Acid House movement." "I just feel like you were born to be a DJ."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 welcomes the talented Robin Taylor, a dynamic vocalist and saxophonist known for her electrifying performances. The conversation dives into Robin's musical journey, starting from her childhood karaoke sessions with her mother to her rise as a sought-after performer. Robin shares her unique approach to music, emphasizing her self-taught skills and the importance of following one's instincts. KEY TAKEAWAYS Origin of Musical Passion: The guest's love of music began at a young age, inspired by her mother's karaoke sessions, which led her to perform and create dance routines with her sister. Self-Taught Skills: Despite never studying music formally, the guest has developed her singing and saxophone skills through practice and personal exploration, emphasizing the importance of feeling and creativity over theoretical knowledge. Impact of Social Media: The guest experienced significant growth in her following and bookings through social media, particularly Instagram, highlighting it as a powerful tool for exposure and connection in the music industry. Unique Personal Branding: The guest emphasizes the importance of having a distinct style and presence, which helps her stand out in a crowded market. She transitioned from wearing a saxophonist hat to a halo crown to establish a unique identity. Collaboration with DJs: Working with DJs can enhance live performances through energy exchange and cooperation, but the guest also points out common pitfalls, such as poor communication and a lack of professionalism. BEST MOMENTS  "Robin Taylor is a wicked double threat. Not only is she amazing on vocals, and her voice is something different, but she's also a sax player." "I think the best musicians don't know all of the rules... Music comes from inside. Do you know what I mean?" "I was like, I just want to be sitting there one day in the living room and just be like... And it fizzled." "Instagram is literally like, it's just the best free advertising. It reaches everyone you need it to." "I always tell people, when it comes to you and your style, be bold and stick to it."  CHECK OUT ROBYN TAYLOR ON INSTAGRAM https://www.instagram.com/robyntaylorofficial/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503 HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this high-energy episode, DJ2FOUR7 is joined by Dan Ross, a mobile DJ and software innovator, to discuss the intersection of personal branding, social media strategy, and business efficiency. Dan shares his recent journey of building a personal brand from scratch, revealing the psychological and technical "hooks" that allowed him to gain thousands of followers in just 25 days.  KEY TAKEAWAYS The Power of the New Page: Starting a fresh social media page can actually be more effective than using an old one, as it prevents disinterested friends and family from "poisoning" your initial engagement metrics with the algorithm. The Three Pillars of a Hook: To capture a viewer on TikTok or Instagram Reels, you need three elements in the first second: a strong text hook, a viral movement, and engaging speech. Ditch the Corporate Identity: People on social media want to connect with a person, not a company. Using a clear headshot and a personal name can significantly increase engagement compared to a generic business logo. Unified Business Management: Many DJs lose money and time by juggling multiple expensive, disconnected platforms for sales and music planning. Consolidating these into one DJ-specific system increases professionalism and workflow. The "I/Me" Test for Websites: A common marketing mistake is making website copy all about yourself. By auditing your site to ensure you aren't overusing "I" and "Me," you shift the focus to how you fit into the client's dream event. BEST MOMENTS "Social media is a beast... if you give me food (content), I will produce you eyes. If you stop, I’ll give you back to crumbs again." "You don't want to sell the steak; the steak is what you do. You want to sell the sizzle... sizzle sells more than the steak." "I'm so open to taking anything that any other club has done and maybe we completely rip it off and just put a Saints badge on it. Steal with pride." "If it didn't get enough views, guess what? Nobody saw. So there's no harm in trying again tomorrow." "CRM is actually the wrong term for what Planning Beats is... this is a bit of an event planning place." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503 HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 sits down with DJCEEB, a DJ, producer, and entrepreneur whose journey defines the term "relentless drive". DJCEEB provides a deep dive into the technical side of the craft, sharing his specialized systems for organizing Serato music libraries through automation and the specific Serato DJ Pro features that can transform a standard set into a professional performance. KEY TAKEAWAYS The Power of Focused Practice: CeeB's journey began with a tiny Hercules controller and hours of practice after college, proving that gear matters far less than persistence. The High-Value Low-Pressure Gig: One of CeeB’s best strategies for beginners was starting in local gyms. It allowed him to play in front of people for hours without the pressure of a dance floor, building the confidence needed for clubs. Strategic Networking: CeeB didn't wait for agencies to find him. He used Google Maps to identify every bar and club in his radius and sent personalized Facebook messages to every manager. Workflow and OCD: For CeeB, consistency is king. He maintains a specific "OCD" ritual for his setup—including setting every EQ knob to 12 o'clock—to eliminate nerves and create a predictable performance environment. The 5 AM Advantage: To balance a day job, a DJ career, and content creation, CeeB utilizes the "quiet hours" of 5:00 AM to 9:00 AM to work on his business without distraction. BEST MOMENTS "If you’re a DJ and you haven’t seen this guy's content... you’re not a DJ."  "I had to buy an expensive-ish controller to make sure I went ahead with it. I had to invest to make sure I stuck at it."  "When I’m in that zone, it’s like I’m in the booth on my own and there is no one else in the room."  "Most DJs are introverts. We’re people that like to sit at home, chill, and play music... then next thing you know, we're in front of thousands of people."  "No one cares what you look like on stage... they care about the music. No one is saying 'I liked his set, but I didn't like his voice.'"  TO CONNECT WITH DJCEEB https://www.instagram.com/djcee_b/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503 HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ 2FOUR7 reflect on key insights and highlights from the previous year, setting the stage for a successful 2026. DJ2FOUR7 emphasises the importance of social media for DJs, sharing personal anecdotes about overcoming anxiety and the challenges of creating content. The episode also touches on the significance of charging appropriately for services, investing in professional help, and the benefits of day hosting to enhance business offerings. KEY TAKEAWAYS Embrace Social Media: Utilising social media is crucial for DJs to build their brand and connect with potential clients. It's important to find ways to create content that feels natural. Overcoming Anxiety: Many DJs experience anxiety when it comes to filming themselves or sharing content. It's essential to recognise that most people are focused on their own lives and are not as concerned about what you post. Setting Realistic Goals: Instead of overwhelming yourself with the need to post frequently, aim for gradual improvement. For example, if you posted three times a month last year, aim for six this year. Charge Accordingly: DJs should evaluate their pricing structures and ensure they are charging what their services are worth. Understanding the costs associated with equipment and services can help justify higher rates and improve business sustainability. Invest in Your Business: As DJs grow, it's important to invest in professional services, such as website design and branding, rather than relying solely on DIY methods.  BEST MOMENTS "Social media is how I've built who and what I am today." "Forget what you think other people may think of you, because people don't really care as much as you think they care." "Stop doing DIY. The biggest changes I've made to my business have come from investing money into others to do something properly." "If you're not on social media, you're going to be left behind. It's as simple as that." "Never be afraid to charge a bit more... always push that boundary."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503 HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this special Christmas edition of the Mobile DJ Mastery podcast, DJ2FOUR7 shares more than just holiday cheer and his favourite festive drink (pineapple juice and Ray & Nephew rum). DJ2FOUR7 unveils a major evolution for the brand: the launch of the School Academy, an official online community designed to provide structured education and direct support for DJs worldwide. DJ2FOUR7 discusses his mission to change the industry by moving away from the "solo" mindset and toward a collaborative, supportive environment. KEY TAKEAWAYS Introduction of the School Academy: A new online platform where DJs can access free community discussions, structured classrooms, and paid subscribers can receive specialised "homework" and sessions to refine their craft. Level Up Live Event: Final details on the upcoming live event featuring industry legends like Lords DJ, DJ CB, and Tony Roberts, where attendees are encouraged to bring their top business questions for direct feedback. Return on Investment (ROI) Focus: 2-4 guarantees that anyone who completes their tailored mentoring courses will see a 5x return on their investment within three months. Shifting Industry Culture: A core goal for the next year is to reduce the "ego" often found in the club scene and foster a "joined-up" community among mobile DJs where advice and wins are shared freely. Personal Growth & Strategy: The episode emphasises that success in DJing is 80% business management (cash flow, taxes, client management) and only 20% performance. BEST MOMENTS "I’m making a space where it doesn't have to be like that... I believe in change; I believe change is possible." "If you take any one of my courses... as long as you complete, you will make five times whatever it is that you have paid." "My number one goal is to level up the whole industry. I want to see less negativity from some of the older DJs and see the younger DJs networking." "Success as a mobile DJ is 80% running and managing your business... the things we don't talk about when it comes to DJing." "Next year, we are going to change the game for you and for everyone else that’s listening." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, host 2fo shares a cautionary tale about a fellow DJ whose career has been put on hold due to a freak injury. The story serves as a stark reminder of the physical demands of the DJ profession and the importance of maintaining physical fitness and health to ensure longevity in the industry.  KEY TAKEAWAYS Physical Health is Business Health: Your ability to perform is directly tied to your physical well-being. An injury doesn't just affect your health; it stops your income. The Danger of Low Activity: Even if you feel "fit as a fiddle," a lack of regular physical activity can leave your body unprepared for the sudden, high-impact movements often required during load-ins and performances. Longevity Requires Preparation: Implementing a routine of stretching and regular exercise (like 10,000 steps a day or a sport like badminton) can significantly reduce the risk of injury. Hydration and Recovery: Simple habits like drinking electrolyte water and dedicated stretching sessions after gigs are crucial for recovery, especially during busy periods with back-to-back bookings. Visibility and Connection: Beyond health, 2fo emphasizes the importance of being visible on social media. Letting clients see your face and hear your voice builds a connection that "speakers and lights" alone cannot achieve. BEST MOMENTS "If your body says to you 'no,' you can't do anything. You can't support yourself, you can't support your family, you're letting clients down." "People buy people. People don't buy speakers and lights when they're buying DJs. So, talk on your camera." "The body took it as a shock... if you go from you haven't done anything all day and then you do something intense, that can have a problem." "We can talk about all this business growth, all these great things... but if your body says 'no,' you can't do anything." "Your body needs to be used to activity... so your body needs to be used to those types of things." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR8 dives deep into an inspiring conversation with DJ Lords, a prominent figure in the DJ community with over 350,000 followers on Instagram. DJLords shares his experience working at Tesco during lockdown, highlighting the importance of resilience and hard work in pursuing one's passion. They also touch on the strategies that helped him grow his brand on social media, including the pivotal moment when a mix featuring Rihanna went viral, propelling him into the spotlight.  KEY TAKEAWAYS Persistence in the Face of Rejection: The journey to becoming a successful DJ often involves facing numerous rejections. It's crucial to remain determined and continue pursuing opportunities, even when the odds seem stacked against you. Importance of Routine and Health: Establishing a consistent morning routine, including exercise, can significantly impact mindset and productivity. Leveraging Social Media for Growth: Utilising platforms like Instagram and TikTok can be a game-changer for DJs looking to build their brand. Consistent posting and engaging content can lead to significant follower growth and increased visibility in the industry. Adaptability During Challenges: The pandemic forced many DJs to adapt by seeking alternative employment, such as working at Tesco. This experience not only provided financial support but also offered valuable life lessons and a renewed appreciation for their craft. Creating Unique Content: Finding a personal style and approach to content creation is vital. Experimenting with different formats, such as quick mixes or themed series, can help capture audience interest and differentiate oneself in a crowded market. BEST MOMENTS "So there's a chance that you guys will probably already know this guy and he has agreed to come on this pod and share how he has got to get to where he is today." "I think for me, it's like, if you really want something, you will just go for it and you'll just stick at it no matter what." "I was always working. I was always a full-time DJ. I've never done any other job other than that." "I was literally risking my job as well doing that, you know, because like when you pick like people shopping, you get timed." "I went from 4,000 followers to then over 100, 200,000 followers, just like that. It was honestly unreal." CHECK OUT LORDZ DJ ON INSTAGRAM https://www.instagram.com/lordzdj/ ALSO ON TIKTOK https://www.tiktok.com/@lordzdj OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 sits down with Brendan of Advantage DJs. Brendan shares his personal story, tracing his path from a childhood music enthusiast to a highly successful wedding DJ boasting an impressive following of over 40,000 on Instagram. The discussion explores the vital role of social media in the modern DJ landscape. Brendan opens up about his evolution from traditional DJ setups to integrating contemporary technology, specifically the FLX4 controller.  KEY TAKEAWAYS Embrace Social Media for Growth: Utilising platforms like Instagram and TikTok can significantly enhance a DJ's visibility and lead to more bookings. Focus on Performance and Engagement: Being an entertainer is crucial in the DJ industry. Moving around, engaging with the crowd, and creating a lively atmosphere can set a DJ apart from others who may lack charisma. Learn from Experience: Recording and reviewing performances can help DJs identify areas for improvement. Self-critique allows for growth in technical skills and stage presence, leading to a more polished performance. Networking and Collaboration: Building relationships with other DJs and vendors can lead to opportunities and referrals. Sharing knowledge and resources within the DJ community fosters a supportive environment that benefits everyone. Quality Over Equipment: Success in DJing is not solely dependent on high-end equipment. Skill, creativity, and the ability to connect with the audience are far more important than the gear used. BEST MOMENTS "If you think work is abundant, you're 100% correct. So you choose which one you want to believe in and which one's going to benefit you." "I feel like one of the biggest things I had to improve on in recent years was to be just more of a showman, like move around more." "It's never the gear that makes the DJ. It's all about what you do." "I started experimenting with short-form content, probably a little bit too late, let's be honest." "Going viral isn't always the same; you can go viral for the wrong reason."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

Bulletproof Your Business: Managing Debt, Contracts, and Mental Health for DJ Success SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 dives into the transformative journey from being a part-time DJ to making the leap into full-time DJing. DJ2FOUR7 shares personal experiences and insights, emphasising the importance of professionalism, time management, and financial planning. DJ2FOUR7 also recounts his own story of leaving a stable job to pursue his passion for DJing, illustrating the challenges and rewards of taking that bold step.  KEY TAKEAWAYS Time Management is Crucial: Transitioning from part-time to full-time DJing requires reclaiming time that may be spent on non-essential activities like gaming or binge-watching shows. Evaluate Your Finances: Before making the jump to full-time, it's important to assess your spending habits and subscriptions. Cutting unnecessary expenses can help create a financial cushion that supports the transition. Professionalism Matters: Establishing a professional approach to your DJ business, including contracts, email communication, and proper paperwork, can set you apart from competitors and enhance client trust. The Importance of a Support System: Engaging with a community of DJs and attending events like Level Up Live can provide valuable insights, networking opportunities, and strategies to help navigate the challenges of running a DJ business. Embrace the Jump: Leaping full-time DJing involves a degree of faith in your abilities and the willingness to take risks. It's important to prepare adequately but also to be ready to adapt and learn from the experience. BEST MOMENTS "The jump is a move I feel someone has to do, especially when they want to go from part-time DJ to full-time DJ." "Time is the most important commodity anyone on this earth has; some people think money is more important, but I disagree." "When you're cutting your prices and bringing things down for people you don't know, this is not... McDonald's doesn't do that." "You want to try to replace your income, obviously, which makes sense. You want to try to get close to about 70% of what it is that you used to earn." "Nothing's easy, guys. When I bring these experts on to speak about their stories, I like to bring them on because we're all different and we all do things differently." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 discusses the story of how Tony Roberts, the man behind the Show Me Love brand, evolved his hobby business from a local pub gig to a major entertainment company, highlighting the importance of branding, diversification, and persistence in the music industry. Tony strongly advocates for the "health is wealth" philosophy, emphasising that the physical demands of being a DJ require an active lifestyle for career longevity.  KEY TAKEAWAYS A Strong Brand is Essential for Longevity and Expansion: Tony's "Show Me Love" brand grew from a single pub gig into a successful company by focusing on an appealing music niche. DJ Longevity Requires Prioritising Health and Fitness: The mobile and club DJ industry is physically demanding; maintaining an active lifestyle and focusing on health is critical to managing the physical rigours of consistent bookings, avoiding burnout, and ensuring a long career. Adversity Can Force Positive Transformation: Following severe financial and personal stress during the lockdown, Tony realised he needed a major lifestyle shift, leading to a gastric sleeve operation and a commitment to running. The Music Industry Requires Multiple Income Streams and Backup: Tony emphasises the risk of having "all your eggs in one basket" and the necessity of having personal backups for equipment. The Transition to Full-Time DJing Requires Smart Financial Planning: To transition from a day job to full-time DJing, aspiring professionals should calculate how much a day job earns per month. BEST MOMENTS "If you love what you do, you never work a day in your life." "The body will hold what the voice cannot speak." "Dream, believe, achieve. If you are dreaming of it, you need to take action, you need to change something in your life." "You've got to make sure you've got a decent controller on there, if not, make them pay to fly your controller out there... You want to be confident with your setup when you're somewhere." "If you can even get one or two bookings a month at a decent wage... it is achievable." CHECK OUT TONY ROBERTS ON INSTAGRAM https://www.instagram.com/tonykroberts/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk