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In this return episode of Mobile DJ Mastery, DJ2FOUR7 is joined by Euan Lawrence of Tartan Entertainment, who has scaled his mobile DJ business into a six-figure multi-op powerhouse. Yuan shares his journey of building a monster company by prioritizing his DJs and creating a bulletproof business model that ensures service quality and financial sustainability, even after a massive, unexpected VAT bill hit. 

KEY TAKEAWAYS

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  Prioritize DJ Pay for Service Quality: Yuan ensures his DJs are paid the full fee they quote upfront, which is then factored into the client's final price. This eliminates the motivation for DJs to underperform or no-show and guarantees client satisfaction. 

  
  

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  VAT is a Serious Business Reality: The transition to the VAT threshold should be viewed seriously. Yuan learned the hard way that not correctly budgeting for the 20% VAT (after hitting the turnover threshold) required using his entire personal earnings, stressing the need for immediate, professional financial structuring.

  
  

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  Perception is Key for Conversion: Yuan's brand focuses on high-end, high-quality content (showcasing unique moments and energy) on social media. This strong, consistent visual identity allows them to convert clients quickly, who often decide to book within a minute and a half of viewing the content.

  
  

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  Multi-Ops Should Not Promise Guarantees: When running a multi-op, it is crucial not to guarantee the contractors' work, as this would require a full-time employment structure. Tartan Entertainment operates with independent contractors who are paid for the gigs they deliver.

  
  

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  Don't Be Afraid to Innovate and Learn: Tartan Entertainment's success comes from constantly innovating moments (like unique DJ battles, live musicians, and themed sets) and learning from other DJs' successful ideas (like the DJ battle concept) to create a unique and highly desirable service.

  
  

BEST MOMENTS 

"My objective was to pay the DJs what they asked for... This way, they are guaranteed to get what they paid for and the DJ is not sitting there going, 'I wish I was getting paid more.'"

"Success is actually your own demise."

"I had to use all of my own personal earnings to pay that bill."

"Turnover is vanity, profit is sanity."

"The DJ in us will never, never, never, never die."

TO CONNECT WITH EUAN

https://www.instagram.com/euanlawrence/ 

https://www.instagram.com/wearetartan/ 

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk