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In this episode, DJ2FOUR7 sits down with Ray the DJ, a full-time club DJ in London, to explore her unconventional path to success. Ray shares how she overcame extreme shyness and a challenging job market to leave her corporate marketing career. She details the crucial role of building a strong personal brand and securing high-value, repeat event bookings to escape the low pay of traditional club residencies. 

KEY TAKEAWAYS

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  Personal Brand is Income Insurance: Ray emphasises that her success is built on a strong personal brand, which allows her to charge significantly higher fees than what traditional clubs offer. People come out specifically "for you."

  
  


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  Events Over Residencies (for now): She avoids low-paying, traditional club residencies and instead focuses on securing repeat, high-fee event bookings. This strategy allows her to earn more money in less time, sometimes doing multiple sets in a single day.

  
  


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  Authenticity Sells: Ray advises DJs to be themselves, "find your niche," and avoid copying others. Authenticity is key to creating a presence that cannot be easily replaced by other DJs.

  
  


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  The DJ's 'Endorphin Chase': Both Ray and the host admit they are constantly "chasing" the high adrenaline and euphoria of getting a massive crowd reaction (jumping or singing). This drive pushes them to consistently deliver a nine or ten out of ten performance.

  
  


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  Professionalism Over Panic: Ray highlights the importance of professionalism, exemplified by fixing technical errors (like a broken deck setup or no headphones) without involving or stressing out the promoter, thereby securing trusted repeat business.

  
  

BEST MOMENTS

"I promise you, I don't like being sent out of attention." 

"In London, you need to be rich. I'm telling you that. You need to make whatever money you need to make." 

"I would say to focus on your personal brand... that is going to be your saving grace." 

"If I drop the fader and everybody shouts the song back at you, that is literally, I imagine that's what people who take crack feel like." 

"If you haven't gone through the trenches, there's stuff that you haven't learned, the stuff that you haven't experienced." 

OUR SOCIAL LINKS

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HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/