In this episode, DJ2FOUR7 dives into the crucial topic of Unique Selling Points (USPs) and their significance in securing more bookings and increasing rates as a DJ. DJ2FOUR7 emphasizes the importance of understanding what sets you apart from other DJs in the market, sharing personal anecdotes and examples from previous guests to illustrate how unique attributes can enhance your brand. 

KEY TAKEAWAYS

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  Identify Your Unique Selling Point (USP): Understanding what makes you unique in the DJ market is crucial for attracting more bookings and justifying higher rates. Research other DJs to see what sets you apart.

  
  


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  Leverage Social Media and Reviews: Use platforms like TikTok and Instagram to analyze competitors and gather insights. Additionally, review feedback from clients to identify recurring themes that highlight your strengths.

  
  


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  Engage with Suppliers and Industry Professionals: Talk to photographers, venue staff, and other suppliers who see various DJs. They can provide valuable insights into what makes you stand out compared to others.

  
  


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  Be Authentic and Original: Avoid copying others' styles. Instead, draw inspiration from them and adapt it to create something original that reflects your brand, ensuring consistency and authenticity.

  
  


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  Implement Small Changes for Big Impact: Sometimes, minor adjustments to your offerings or marketing strategies can significantly enhance your appeal. Look for simple, cost-effective ways to add value to your services.

  
  

BEST MOMENTS

"Before you can get more bookings and earn more money, there's something that we need to look at first."

"If you don't know what your USP is, I would like you to go on social media... look at some other DJs around you."

"Copying someone is not a USP, it's copying. There's a total difference between that."

"Once you find your USP, you can then use that in your sales, your marketing, all your different things."

"If you're speaking to someone and they ever say to you, why am I paying this price? You can say, I think it's because of these things."

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/