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In this electrifying episode, we switch things up to welcome Shad, a professional Will Smith lookalike and performer who unexpectedly became a highly sought-after mobile DJ and entertainer in the wedding industry. Shad shares his incredible journey, starting from his days as a South London sound system DJ, evolving into a lookalike gig that landed him over 150 inquiries from a single TV appearance on Don't Tell the Bride.

KEY TAKEAWAYS

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  Seize Every Opportunity: Shad emphasizes that unexpected opportunities, even if they make you nervous, should always be taken, as you never know where they might lead.

  
  


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  The Power of Short Media Exposure: A brief appearance on the TV show Don't Tell the Bride generated over 150 inquiries, booking him out for years, and demonstrating the massive impact of targeted media exposure.

  
  


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  From Hobby to Hustle: His love for DJing as part of the South London sound system "Smooth Cut" provided him with the performance and crowd-commanding skills that were essential for his later success as an entertainer.

  
  


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  Professional Humility is Key: Despite his celebrity-adjacent work, Shad stresses the importance of staying humble and grounded, a value reinforced by his continued work as a train driver.

  
  


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  The Journey to Greatness Requires Consistent Action: He learned that success is not guaranteed by merely wishing for it ("believe and receive"), but by consistent action and not giving up, even if the rewards aren't immediate. 

  
  

BEST MOMENTS

"If you get an opportunity in life, if something lands on your door... I always say when some things come, certain opportunities, take them."

"You've got to be able to command a room... The DJing skills that I learned helped me go forward with other things that I do today."

"The best thing about [meeting Will Smith] is... he now knows that I exist and do what I do, and I'm thankful for what he's enabled me to do."

"I always say to anyone else: it's meant to be, it will be... Just keep the faith and put in the work, be consistent."

"If you come out of your comfort zone... It's a good thing. That feeling is the feeling you should feel where, 'I have to do this. I have to.”

TO CONNECT WITH SHAD 

https://www.instagram.com/willsmithdouble 

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/