DiscoverThe Mobile DJ Mastery PodcastUnlocking Social Media Success: How Brendan Went Viral with His DJ Content
Unlocking Social Media Success: How Brendan Went Viral with His DJ Content

Unlocking Social Media Success: How Brendan Went Viral with His DJ Content

Update: 2025-12-04
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In this episode, DJ2FOUR7 sits down with Brendan of Advantage DJs. Brendan shares his personal story, tracing his path from a childhood music enthusiast to a highly successful wedding DJ boasting an impressive following of over 40,000 on Instagram.


The discussion explores the vital role of social media in the modern DJ landscape. Brendan opens up about his evolution from traditional DJ setups to integrating contemporary technology, specifically the FLX4 controller. 




KEY TAKEAWAYS




  • Embrace Social Media for Growth: Utilising platforms like Instagram and TikTok can significantly enhance a DJ's visibility and lead to more bookings.




  • Focus on Performance and Engagement: Being an entertainer is crucial in the DJ industry. Moving around, engaging with the crowd, and creating a lively atmosphere can set a DJ apart from others who may lack charisma.




  • Learn from Experience: Recording and reviewing performances can help DJs identify areas for improvement. Self-critique allows for growth in technical skills and stage presence, leading to a more polished performance.




  • Networking and Collaboration: Building relationships with other DJs and vendors can lead to opportunities and referrals. Sharing knowledge and resources within the DJ community fosters a supportive environment that benefits everyone.




  • Quality Over Equipment: Success in DJing is not solely dependent on high-end equipment. Skill, creativity, and the ability to connect with the audience are far more important than the gear used.




BEST MOMENTS


"If you think work is abundant, you're 100% correct. So you choose which one you want to believe in and which one's going to benefit you."


"I feel like one of the biggest things I had to improve on in recent years was to be just more of a showman, like move around more."


"It's never the gear that makes the DJ. It's all about what you do."


"I started experimenting with short-form content, probably a little bit too late, let's be honest."


"Going viral isn't always the same; you can go viral for the wrong reason." 


OUR SOCIAL LINKS


https://dj2four7.com/


https://www.instagram.com/dj2four7/


https://www.instagram.com/mobiledjmastery/


https://www.tiktok.com/@2four7dj


HOST BIO


With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

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The Dj Concensus

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Unlocking Social Media Success: How Brendan Went Viral with His DJ Content

Unlocking Social Media Success: How Brendan Went Viral with His DJ Content

DJ 2FOUR7