Claim OwnershipInsights & Innovators Podcast from MRII
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Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
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Senior leaders don't want the data, they want the answer. In this episode of 'Insights and Innovators' hosted by Zontziry “Z” Johnson, Founder of MRXplorer, J. Walker Smith, Chief Knowledge Officer at Kantar, discusses the vital importance of presentation delivery. He shares how to effectively connect data with people, tackle common delivery mistakes, and why eye contact and hand movements matter. Smith also covers strategies for ending presentations strongly, handling Q&A sessions, and the importance of practice and preparation.Chapters00:00 Introduction: The Importance of Delivery in Presentations00:17 Welcome to MI Eyes Podcast00:30 Data to Drama: Part Two with Kantar's Jay Walker Smith01:05 The Significance of Delivery Over Data03:01 Common Presentation Mistakes04:32 Rapid Fire Tips for Effective Presentations08:20 The Power of Ending Strong13:06 Handling Q&A Sessions18:39 Final Thoughts and Practical Advice21:28 Closing Remarks and Thank You22:55 Writing a Letter to the Next Generation27:29 Guiding Principles: Passion and Bravery28:49 Conclusion and Final ThoughtsInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/
Want your audience to remember your big idea? Join Zontziry 'Z' Johnson as she speaks with J. Walker Smith, Chief Knowledge Officer at Kantar, on the 'Insights and Innovators' podcast. Smith shares his expertise on the art and science of storytelling with data, including why many research presentations are forgettable and how to ensure your key point sticks. Get tips on creating impactful headlines, structuring your story, and understanding the importance of focusing on one central idea to make your presentations truly memorable.Chapters00:00 Introduction and Welcome00:35 Meet J. Walker Smith01:17 The Art of Storytelling with Data04:32 Engaging Different Audiences12:56 Crafting Memorable Headlines16:35 Structuring Your Presentation22:04 The Perfect One-Slide Presentation26:02 Conclusion and FarewellInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/
Discover why John Dick, Founder and CEO of CivicScience, believes that paying survey respondents introduces bias and why shorter surveys offer better data. In this episode of Insights and Innovators by MRII, host Jon Last explores CivicScience's innovative micro-survey method that scales to over a million responses daily without financial incentives. Learn about the evolution of syndicated data, the impact of AI, and the importance of storytelling in market research. This session is a must-listen for anyone interested in the future of market research and insights. 00:00 Introduction to Market Research Trends00:13 Welcome and Episode Overview00:26 Guest Introduction: John Dick of CivicScience00:37 The Problem with Traditional Surveys00:56 Civic Science's Innovative Approach01:39 Engaging Respondents Without Incentives01:59 The Importance of Short Surveys04:56 Scaling Data Collection07:24 Ensuring Data Representativeness10:24 Comparing Traditional and New Methods12:38 Challenges in Convincing Clients15:34 Efficiency and Profitability of New Methods17:35 The Role of AI in Market Research21:39 Skills for Success in Market Research25:35 Conclusion and Final Thoughts
Discover what separates a 'wow' insight from a great insight, and why commercial acumen is key. Join Stan Sthanunathan, CEO of i-Genie.AI, as he chats with Vijay Raj, EVP of Consumer and Market Insights at Unilever. Learn how insights can drive business decisions at the C-suite level, shape your career, and transform the trajectory of a brand. Vijay shares valuable perspectives on the future of the insights industry, the role of AI, and essential advice for aspiring insights professionals. 00:00 Introduction to Wow Insights00:13 Welcome to the Podcast00:57 Meet Our Guest: Vijay Raj02:08 Vijay's Career Journey03:40 The Pyramid of Insights06:31 Leadership and Influencing Skills09:44 Advice for Aspiring Professionals19:51 Opportunities and Challenges in Insights20:47 The Role of Technology and AI28:03 Future of Insights Functions30:26 Conclusion and Final Thoughts
Mark Hardy, Head of Walmart Data Ventures, joins Katie Gross, host of the Insights and Innovators Podcast, to discuss how Walmart leverages data to drive business decisions and create value. They explore the principles behind Walmart's data strategy, the role of AI in accelerating insights, and the unique aspects of their data integration. Mark shares his insights on innovation, team building, and what it takes to succeed in a fast-growing data business. Tune in to learn how Walmart is transforming retail with actionable insights and a customer-centric approach. 00:00 Introduction to the Fast-Paced Business World00:15 Welcome to MRII's Insights and Innovators Podcast00:37 Introducing Mark Hardy and Walmart Data Ventures01:26 The Creation and Evolution of Walmart Data Ventures03:41 Core Principles for Success at Walmart Data Ventures06:40 Unique Market Differentiation of Walmart Data Ventures12:00 Leveraging AI for Business Insights and Actions19:37 Skills and Qualities for a High-Performing Insights Team23:34 Leadership Lessons and Industry Trends27:40 Conclusion and Final Thoughts
Navigating nothing to lose moments and beyond. Join us in this episode of MRII's Insights and Innovators podcast as Stan Sthanunathan, CEO of i-Genie.AI and former insights leader at Unilever and Coca-Cola, shares his invaluable experiences and lessons from his 40-year career in consumer insights. Hosted by Zontziry “Z” Johnson, Founder of MRXplorer, this episode delves into Stan's unique approaches to leveraging 'nothing to lose' moments, the importance of connecting the dots, and how storytelling can transform data into impactful business decisions. Stan also touches upon essential timeless skills and the role of passion in thriving within the insights function. 00:00 Introduction to Fact-Based Presentations00:27 Welcome to Tori's Insights and Innovators Podcast00:48 Introducing Stan Natan: A Storied Career01:39 Capitalizing on 'Nothing to Lose' Moments03:55 Mentorship and Impactful Guidance05:26 Taking Pride in the Insights Function07:11 Learning the Hard Way: Developing a Backbone10:52 Defining Great Insights Work12:15 The Power of Storytelling in Insights15:31 Creating Impactful Insights Leaders17:16 Timeless Skills for Insights Practitioners19:21 Staying Relevant in a Fast-Paced Industry22:55 Writing a Letter to the Next Generation27:29 Guiding Principles: Passion and Bravery28:49 Conclusion and Final Thoughts
On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President & CEO of Analytic Partners. Dive into the evolution of analytics and how companies can make smarter, quicker decisions in a competitive landscape. Discover the concept of 'commercial analytics', the impact of rapid technological advancements, and how to effectively apply data in today's business environment. Gain insights into the future of analytics and valuable advice for those starting their career in this dynamic field. 00:00 Introduction to Insights and Innovators Podcast00:35 Meet Nancy Smith: A Leader in Marketing Analytics01:13 The Evolution of Analytics in Decision Making03:39 Understanding Commercial Analytics07:39 Challenges and Adoption in Analytics15:11 Building a Successful Analytics Company21:25 Future of Analytics and Career Advice24:41 Conclusion and Farewell
Unlock the secrets of the evolving media landscape! Join our host, Jon Last, President of Sports and Leisure Research Group, and his guest, Helen Katz, EVP of Research at Publicis Media, as she delves into transformative changes in media and advertising. Discover how identity solutions and first-party data drive more effective targeting, understand the complexity of modern media planning and buying, and get insights into navigating a fragmented measurement landscape. Learn what skills are essential for today's media professionals and how AI is reshaping the industry. Tune in to this episode of MRII's Insights and Innovators podcast for these insights and more! 00:00 Introduction to Insights and Innovators Podcast00:32 Meet Our Guest: Helen Katz01:30 Transformations in Media and Advertising03:36 Navigating the Measurement Landscape05:57 Engagement Metrics and Cross-Platform Challenges09:17 Skills for Modern Media Professionals11:38 The Role of AI and Automation13:13 Client-Provider Dynamics in Research16:19 Future of Media Consumption: Gen Alpha17:20 Conclusion and Farewell
Discover the transformative power of behavioral data and customer centricity in this episode of MRII's Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton School. Explore what drives business impact, the integration of predictive analytics in decision-making, and the balance between technical skills and storytelling in the world of market research. Plus, learn how to ensure your data is clean and trustworthy. Tune in for insights you won't want to miss. 00:00 Introduction to MRII's Insights and Innovators Podcast00:31 Meet Pete Fader: The OG of Customer Lifetime Value02:08 The Evolution of Customer Data and Behavioral Analysis03:54 Understanding Customer Centricity05:58 The Role of Predictive Analytics in Modern Business08:30 Bridging the Gap Between Insights and Action10:22 Characteristics of Data-Savvy Organizations12:46 Pete Fader's Entrepreneurial Journey15:15 Ensuring Data Quality and Trustworthiness17:57 Essential Skills for Future Insights Professionals20:06 Conclusion and Final Thoughts
Discover how insights and analytics shape decision-making at the C-suite level in this episode of MRII's Insights and Innovators podcast. Katie Gross, president of Suzy, hosts Chris Chesebro, Global Chief Digital Officer at Wella Company. They explore how data-driven strategies impact big-picture brand strategy and day-to-day operations in a fast-changing digital world. Learn about Wella's digital pillars, the balance between data and human intuition, and how insights can significantly influence business growth and consumer engagement. This episode is a must-listen for market research professionals aiming to make a strategic impact. 00:00 Introduction and Sponsor Message00:34 Meet the Host and Guest01:37 Role of Insights in Decision Making01:59 Three Pillars of Digital at Wella03:01 Data-Driven Decision Making06:41 Real-World Examples of Insights Impact11:25 Qualities of a Good Insights Professional14:46 Delivering Insights Effectively17:15 Conversational AI and Its Impact20:24 Future of Insights and AI23:33 Advice for Insights Professionals25:41 Conclusion and Farewell
How are industry icons like Tod Johnson and Karyn Schoenbart paving the way for the next generation of research tech? As Co-Founders of Duo Partners Consulting, they share their perspectives on innovation in the research space, the challenges of data quality and fraud, and the exciting developments they foresee. Discover the types of disruptive data companies they are investing in and the qualities they look for in successful ventures. Dive into their views on AI's role and the future trends set to shape market research. Join our host, Katie Gross, President of Suzy, as she unravels these critical insights. 00:00 Introduction to MRII's Insights and Innovators Podcast00:36 Meet the Guests: Tod Johnson and Karyn Schoenbart01:36 Duo Partners: Investing in Disruptive Tech03:07 Evaluating and Supporting New Ventures06:52 Examples of Disruptive Companies12:48 Data Quality and Fraud in Market Research18:15 Future Trends in Market Research and Data Analytics21:47 Advice for Newcomers in the Industry23:57 Conclusion and Final Thoughts
Explore the transformation of market research techniques and the role of AI in the latest episode of MRII’s Insights and Innovators podcast. Join Jon Last, President of Sports and Leisure Research Group, as he talks with Bryan Orme, CEO of Sawtooth Software. Bryan shares his journey in data collection and analytics, the technological evolution in market research, and essential skills for future researchers. From the days of phone surveys to today's AI-enhanced methodologies, don't miss this engaging discussion on how technology is shaping the future of our industry. 00:00 Introduction and Sponsor Message00:26 Meet Brian Orme: A Pioneer in Data Collection and Analytics01:53 Brian Orme's Journey to Sawtooth Software04:51 Evolution of Data Collection Methods09:28 The Impact of AI on Market Research13:02 Skills for Future Insights Professionals16:50 Leadership and Work Culture in Modern Organizations20:38 Conclusion and Farewell
Discover the steadfast skills and perspectives that make an insights professional truly effective with Ravi Parmaswar, President at Kastu Analytics, and host Jon Last, President at Sports and Leisure Research Group. In this episode, Ravi reflects on his varied career at global Fortune 100 organizations and shares key highlights, including the importance of taking career risks and fostering future-proofing strategies. Ravi delves into leadership evolution and offers advice for next-generation leaders, emphasizing continuous learning, taking risks, and cultivating people. They also explore global business dynamics and the future of the research profession in a data-driven world. 00:00 Introduction to Ravi Parmaswar00:57 Key Skills for Insights Professionals03:28 Career Highlights and 2 Percent Moments05:13 Leadership and Continuous Learning06:54 Future of Research and Insights10:09 Cross-Cultural Interactions and Advice12:57 Reflections and Advice to Younger Self15:51 Looking Ahead: The Future of the Industry18:02 Conclusion and Final Thoughts
Is there a disconnect between research suppliers and clients in today's market research landscape? In this episode of MRII's Insights and Innovators podcast, Jon Last, President of Sports and Leisure Research Group, interviews Steve Quirk, President of Quirk’s Media. They discuss the challenges brands face with the proliferation of research platforms, the importance of articulating a clear value proposition, and the impact of private equity on the industry. Learn about the skills future market researchers will need and the potential for AI and other technologies to reshape the field. Click subscribe to never miss an episode and visit us at mrii.org for more market research insights. 00:00 Introduction and Sponsor Message00:26 Meet the Guest: Steve Quirk01:36 The Disconnect Between Buyers and Sellers of Insights04:58 Challenges in the Market Research Industry06:16 Impact of Private Equity on Market Research09:00 The Role of ResTech and AI in Market Research16:44 The Future of Market Research Skills18:59 Predictions for the Next Decade in Market Research22:55 Conclusion and Farewell
Can synthetic audiences reshape market research? Find out as Katie Gross, President of Suzy, speaks with Patrick Comer, Group CEO at Cint & Founder at Lucid. They discuss the innovative shifts in the industry, including the rise of AI, the importance of data quality, and the future of synthetic data. Comer shares how companies can stay ahead with AI advancements, the significance of trust and transparency in data handling, and his predictions for research technology in 2025. Tune in for practical insights and strategies from leading professionals in the field. 00:00 Introduction and Sponsor Message00:35 Meet the Guest: Patrick Comer01:26 The Evolution of Market Research03:14 Defining ResTech05:43 Data Quality in 202508:08 Privacy and Data Clean Rooms10:06 Synthetic Audiences and AI Moderators17:33 Quick Fire Round20:21 Conclusion and Call to Action
Discover the secrets behind building a disruptive brand with Matt Britton, Founder & CEO of Suzy, on the latest episode of the Insights and Innovators podcast. Hosted by Katie Gross, President of Suzy, this episode delves into Matt's journey from the early days of the internet to the current landscape shaped by AI. Hear practical insights on how to help brands adapt to constant change, the philosophy of consumer-first strategy, and the unique challenges of the B2B market. Learn why doing the work and understanding your consumer is crucial, and get a fresh perspective on how AI is changing the dynamics of the industry. 00:00 Introduction and Sponsor Message00:34 Meet the Guest: Matt Britton01:01 Lessons from a Serial Brand Builder03:14 The Birth of Mr. Youth04:52 Navigating the Digital Marketing Landscape07:28 The Genesis of Suzy11:07 Building a Disruptive Brand15:03 The Role of AI in Market Research17:02 Conclusion and Final Thoughts
Discover powerful insights on navigating a rapidly changing world in the latest episode of the Insights and Innovators podcast. Join host Stan Sthanunathan, CEO of i-Genie.AI, as he interviews Michelle Froah, Global Chief Marketing & Innovation Officer at ETS. In this episode, Michelle discusses the importance of skills development, credentialing, and adapting to turbocharge your career. Explore the findings from the ETS Human Progress Report, understand the rise of AI literacy, and gain practical advice for young professionals to stay relevant and excel in their fields. 00:00 Introduction and Sponsor Message00:27 Meet the Host and Today's Topic00:57 Guest Introduction: Michelle Froah01:37 Michelle's Career Journey: From Engineering to Marketing08:38 Insights from the ETS Human Progress Report14:09 The Importance of Durable Skills19:53 Future Nav: Measuring and Mapping Skills22:09 AI Literacy and Its Impact on the Workforce26:00 Tips for Accelerating Skill Development30:13 Challenges for Insights Professionals37:29 Conclusion and Final Thoughts
Discover the transformation of the insights function and how it can become critical for C-suite decision-making in this episode of Insights and Innovators. Host Stan Sthanunathan speaks with Nitesh Priyadarshi, Chief Strategic Insights & Analytics Officer at Danone, about his journey from anthropology to leading insights at global companies. Nitesh shares his strategies for making the insights function indispensable, the importance of empathy, consumer centricity, and leveraging technology to enhance the role. Learn how to bridge the gap between uncovering insights and driving business growth effectively.
00:00 Introduction and Host Welcome
00:31 Guest Introduction: Nitesh Priyadarshi
01:40 Nitesh's Career Journey
05:45 The Importance of Consumer Centricity
14:08 Leadership and Empathy in Insights
19:49 Opportunities and Challenges in the Insights Industry
25:54 Conclusion and Final Thoughts
What are the unseen trends in modern market research? On this episode of the Insights and Innovators podcast from Market Research Institute International, Jon Last, President of Sports and Leisure Research Group, engages in a compelling discussion with Michael Ramlet, CEO of Morning Consult. Explore how Morning Consult is revolutionizing public opinion research with daily data collection, the integration of AI, and a unique approach to blending syndicated and custom data. Michael shares his vision for the future of the insights industry, focusing on innovation, quality, and the evolving role of researchers in strategic decision-making. 00:00 Introduction and Sponsor Message00:43 Meet the Guest: Michael Ramlet, CEO of Morning Consult02:20 The Importance of Daily Data in Market Research03:54 AI and Its Impact on Market Research05:25 Challenges and Innovations in the Insights Industry09:19 The Role of Insights in Shaping Public Opinion14:11 Ensuring Quality in Market Research21:52 Career Advice for Aspiring Researchers
Discover how to energize the insights function in this episode of 'Insights and Innovators.' Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Colleen Fahey Rush, EVP and Chief Research Officer at Paramount. Colleen delves into the evolving role of insights in business decisions, particularly within the rapidly transforming media and entertainment industry. Learn from her experiences at Paramount and hear about her career journey from CBS to her current role. Get practical advice on activating insights, the importance of communication, and leadership in the world of media research. Don't miss this in-depth conversation filled with valuable takeaways! 00:00 Introduction and Today's Topic00:29 Guest Introduction: Colleen Fahy Rush01:22 The Role of Insights in Media Transformation04:57 Challenges and Learnings in Media Research07:15 Colleen's Career Journey11:11 Differences Between Media and Consumer Insights14:23 Impact of AI on Media Insights16:28 Advice for Aspiring Media Insights Professionals20:20 Leadership and Influencing Skills22:11 Conclusion and Final Thoughts
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