The Case Against Paying Research Respondents with John Dick
Description
Discover why John Dick, Founder and CEO of CivicScience, believes that paying survey respondents introduces bias and why shorter surveys offer better data. In this episode of Insights and Innovators by MRII, host Jon Last explores CivicScience's innovative micro-survey method that scales to over a million responses daily without financial incentives. Learn about the evolution of syndicated data, the impact of AI, and the importance of storytelling in market research. This session is a must-listen for anyone interested in the future of market research and insights.
00:00 Introduction to Market Research Trends
00:13 Welcome and Episode Overview
00:26 Guest Introduction: John Dick of CivicScience
00:37 The Problem with Traditional Surveys
00:56 Civic Science's Innovative Approach
01:39 Engaging Respondents Without Incentives
01:59 The Importance of Short Surveys
04:56 Scaling Data Collection
07:24 Ensuring Data Representativeness
10:24 Comparing Traditional and New Methods
12:38 Challenges in Convincing Clients
15:34 Efficiency and Profitability of New Methods
17:35 The Role of AI in Market Research
21:39 Skills for Success in Market Research
25:35 Conclusion and Final Thoughts
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