Transforming the Media Business Through Insights with Colleen Fahey Rush at Paramount
Description
Discover how to energize the insights function in this episode of 'Insights and Innovators.' Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Colleen Fahey Rush, EVP and Chief Research Officer at Paramount. Colleen delves into the evolving role of insights in business decisions, particularly within the rapidly transforming media and entertainment industry. Learn from her experiences at Paramount and hear about her career journey from CBS to her current role. Get practical advice on activating insights, the importance of communication, and leadership in the world of media research. Don't miss this in-depth conversation filled with valuable takeaways!
00:00 Introduction and Today's Topic
00:29 Guest Introduction: Colleen Fahy Rush
01:22 The Role of Insights in Media Transformation
04:57 Challenges and Learnings in Media Research
07:15 Colleen's Career Journey
11:11 Differences Between Media and Consumer Insights
14:23 Impact of AI on Media Insights
16:28 Advice for Aspiring Media Insights Professionals
20:20 Leadership and Influencing Skills
22:11 Conclusion and Final Thoughts
United States
