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© 2026 The PR Set
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PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.
PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR.
In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.
Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.
54 Episodes
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Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want. Connect with Caroline: https://www.carolinecopp.co.uk/ https://www.instagram.com/carolinecopp/ https://www.carolinecopp.co.uk/scaling-wellness-podcast The doors...
You've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts. Small business PR strategist Pippa Goulden shows you how to actually make it happen in 2026. Three steps to get known: Make the commitment - this is core business strategy, not a nice-to-haveGet clear on THE thing you want to be known for (not everything - THE thing)Take messy action - send the email, make the pitch, take the first stepIn...
PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives. What You'll Learn: How Dani landed a Sky News interview through strategic timing and persistenceWhy collaboration is the secret weapon for small business PRThe truth about awards: How to choose the right ones and why the appli...
Welcome to 2026! Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good. In this episode, we dive deep into: Setting Your 2026 Business VisionGetting Uncomfortable (in the Best Way)Building Real AuthorityHow to make this your best, most magical year yet in your business This is the year of expansion, momentum, and new beginnin...
The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025) This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating. Here's exactly how putting on my big girl pants transformed my business (and bank balance). In this episode, I'm getting real about: - The breakthrough moment - Why stepping up and getting properly known (not just good at what I do) changed ev...
Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular. She's also one of Pippa's 1-2-1 Accelerator clients. In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward. What we discuss: Why sending the fucking email (even with zero expectations) opens doors you can't imagineH...
Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach. In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She shares how the biggest moments of growth in her own business came from PR opportunities - not Instagram posts - and reveals how members are using strategic PR to land on Sky News, get stocked in John Lewis and the V&A, publish books and become go-to experts...
You're showing up. You're putting yourself out there. People see you. But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field? In this episode, PR expert Pippa Goulden debunks the visibility myth that's keeping established business owners stuck. Because here's the truth: being seen isn't enough. Visibility doesn't build the reputation and authority that converts high-level clients and customers and opens doors. If you're brilliant ...
What happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR. In this episode, Lauren shares how she: Transformed handwritten-label pots into a product stocked in 650+ Holland & Barrett stores, Ocado, and SelfridgesSecured a Channel 4 TV ad (beating 2,000 other applicants)Raised 250% of her crowdfunding target using...
Ready to make 2026 YOUR year? In this episode, Pippa Goulden gets real about why waiting until January to work on your PR strategy is costing you opportunities right now. If you've spent 2025 feeling frustrated—knowing you should be pitching yourself, landing podcast features, and securing speaking gigs, but defaulting to endless Instagram content instead—this episode is your wake-up call. In this episode, you'll discover: Why the "I'll start in January" mindset is keeping you stuckThe compo...
Trust has bottomed out. People have been burned by gurus, courses that didn't deliver and "experts" who were making it up as they went along. The old ways of doing things aren't working in the same way anymore - you can't just post on Instagram and expect clients to roll in. But here's the thing: while everyone else is panicking about the trust recession, you can be building real, earned trust. And that's your biggest competitive advantage right now. In this episode, I break down: Why we're i...
Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios). From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about ...
Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause. In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand microphone to landing features in The Guardian and beyond. What you'll discover: Why Emma started her podcast despite th...
Pippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business. In this episode, Pippa deep dives into what happened when she stopped fear running the show and how she landed a big industry speaking opportunity that's helped to transform her business. Her biggest takeaway? "Send the f*cking email" - because how many times do we overthink reaching out to someone, convinced they won't want to he...
You've been building in the shadows long enough. If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud. In this episode, you'll discover: Why "personal brand" and "visibility" are problematic terms that might be holding you ...
Ready to harness that back-to-school energy for your PR? September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving. In this episode small business PR expert Pippa Goulden gives her top tips on getting your PR started (or restarted) Whether you're focused Q4 Christmas sales, or have one eye on 2026, Pippa gives her top tips on how to have a September PR reset Sign up for the wait list for Get Known here The doors for Get Known ...
In this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs. In this episode they discuss: - What Imposter Phenomenon is and what we can do about it - Comparison culture and how to navigate it (it's not what you think!) - The peer group paradox - The benefits of community and supportive environments - Why action beats perfection and how joy can help to rewire you...
In this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for your business over the summer and tips on how to approach it. The doors for Get Known are now open! Find out more here - Early Bird Price available until 27th January or all spots go! - Follow me on instagram @pippa_the.pr.set or LinkedIn (@...
In this solo episode Small business PR expert Pippa Goulden is flipping the script on what it really takes to be seen, heard, and successful. This isn’t about pitching templates or press release hacks — it’s about the inner and outer habits of the wildly successful women she surrounds herself with (and how you can adopt them too). Expect equal parts mindset, real talk, and strategic action — all served up with Pippa’s signature warmth and honesty. What You’ll Learn: The key habits Pippa...
Sophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans. In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy. Pippa and Sophie discuss: - Why ads fail - The PR & Ads Power Combo that builds trust and reach - How Sophie's built her ...
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