46. The Visibility Myth (And What Successful Business Owners Focus On Instead)
Description
You're showing up. You're putting yourself out there. People see you.
But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field?
In this episode, PR expert Pippa Goulden debunks the visibility myth that's keeping established business owners stuck. Because here's the truth: being seen isn't enough. Visibility doesn't build the reputation and authority that converts high-level clients and customers and opens doors.
If you're brilliant at what you do but somehow not being recognised as THE expert—this episode is for you.
What You'll Learn:
- Why being seen isn't the same as being known for what you do
- The visibility myth (and why it's keeping you stuck)
- What actually builds reputation and authority that converts clients
- Why third-party credibility works faster than any amount of visibility
- How to move from "people see me" to "people seek me out"
- Real examples of business owners who've made the shift
And once you've had a listen you can:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here or email me pippa@theprset.com
United States
