32. Awards: An effective PR tool? A deep dive into whether awards should be part of your PR strategy
Description
In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money.
Takeaways
- Not all awards are created equally; do your research.
- Look for credible judging panels and past winners' experiences.
- Awards can provide third-party validation and recognition.
- Utilize award wins in your marketing strategy.
- Nominations can be just as valuable as wins.
- Networking opportunities arise from award ceremonies.
- Be strategic about which awards to enter.
- Understand the costs associated with entering awards.
- Awards should align with your business objectives.
- Leverage award wins for ongoing PR efforts.
The examples Pippa uses in the episode:
https://eco-able.co.uk/about/
https://www.linkedin.com/in/danielle-seatter-ec0/
https://www.pripri.co.uk
https://www.ambustum.co.uk
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- Use the code SMALLBIZ15 to get 15% off your annual membership to The PR Set - just £382.50 for a whole year of PR!! available until 6pm on Monday 8th Dec. Use this link here and the discount will be automatically applied
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Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
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