42. PR Success Story: Ro Fielden-Cook On Finding The Right PR Routes, Boundaries and Storytelling
Description
Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios).
From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about your mission (not just your job title) is the skill that changes everything.
In this episode:
- Why networking and "just sending the F*cking email" beats paid ads every time
- How to set PR boundaries that protect you (lessons learned the hard way)
- The moment Ro stopped saying "I'm just a PT" and learnt to talk about what she does and why
- Why awards gave her business and community credibility and morale boost
- What happened when Sophie Ellis-Bextor slid into her DMs
Connect with Ro:
https://www.theshecollective.co.uk/
https://www.instagram.com/theshecollective_uk/
And once you've had a listen you can:
- Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here
- Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses)
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
United States
