28. Embracing Retail Trends for A PR Advantage with Retail Expert Nicole Higgins
Description
In this episode of PR Made Simple, small business PR expert Pippa Goulden chats with Nicole Higgins, a leading retail expert with 20 years of experience working with brands like M&S and Primark.
Nicole shares her insights on key retail trends for 2025, how small business owners can incorporate these trends into their PR strategy, and her journey building her own profile as a go-to expert across print and TV.
Key Topics Discussed:
- What trends mean for small business owners and why they matter
- How consumer behaviors are shifting in 2025
- Using authenticity and storytelling to connect with customers
- Experiential marketing opportunities for both online and brick-and-mortar businesses
- Building community through various channels
- Practical ways to stay updated on emerging trends
- Nicole's personal journey with PR and visibility
Find Nicole:
https://thebuyerandretailcoach.com
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
And once you've had a listen you can:
- Use the code SMALLBIZ15 to get 15% off your annual membership to The PR Set - just £382.50 for a whole year of PR!! available until 6pm on Monday 8th Dec. Use this link here and the discount will be automatically applied
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
United States
