In this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator. 

James shares his PR journey from writing his book "Do Sing" to founding Sofa Singers during lockdown, which catapulted him into the media spotlight, and all the brilliant things that have come since.  

The conversation demonstrates how strategic PR efforts and staying true to your values can lead to remarkable opportunities.

Top PR Lessons from James:

1. Narrow your focus to expand your reach - the more specific James became about his mission, the more opportunities opened up
2. Send those emails!! Almost all his major opportunities came from him initiating contact
3. Build and nurture genuine relationships with media contacts
4. Know what you stand for (and what you'll say no to)
5. Balance strategic planning with staying open to unexpected opportunities
6. Use writing (articles, books, social posts) to clarify your message and reach
7. Work with coaches or mentors to gain clarity on your positioning

Find out more about James:

Sofa Singers - https://www.thesofasingers.com

https://www.james-sills.com

https://www.instagram.com/jsillsmusic/

https://www.linkedin.com/in/jamessills/

https://www.bbc.co.uk/cityofculture/bradford2025/bantam-of-the-opera/

And once you've had a listen you can:

- Use the code SMALLBIZ15 to get 15% off your annual membership to The PR Set - just £382.50 for a whole year of PR!! available until 6pm on Monday 8th Dec. Use this link here and the discount will be automatically applied

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com