Facebook Ads Quick Tips

45 Episodes

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44: Thinking your ad sucks? 🤔🤔Maybe it doesn't. And- we have a winner

2025-12-1005:22

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode of MetaAds Quick Tips, Stacy Covitz discusses common mistakes in evaluating ad performance, emphasizing the importance of patience and proper data analysis. She highlights that many people prematurely judge their offers without sufficient reach or impressions. The episode also includes a giveaway announcement for a strategy session, showcasing listener engagement and appreciation...

43: Part 2 of 2: What are Special Categories, and could it be your business?

2025-12-0309:00

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode of the Facebook Ads Quick Tip Podcast, Stacy Covitz discusses the special categories in Meta Ads Manager that affect advertising strategies for businesses in housing, employment, credit, and politics. She explains the importance of understanding these categories to avoid discrimination and ensure compliance with Meta's advertising policies. The episode provides insights into how to navigate ...

42: Audience too small- (says Meta?) and timely announcement at end

2025-11-2605:38

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Mentioned in this episode: Black Friday Bundle There are over 100 free gifts and so many incredible women chatting away! Come say hi- I'll be hanging out in there. Today I answered the question from a listener who sent Fanmail! (that's what it's called, I'm not saying "look at me I have fan mail" She was wanting advice about Ad manager pop up warning that her audience wasn't large enough at...

41: Part 1 of 2 Why your ad might get flagged?

2025-11-1910:39

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz discusses the implications of Meta's recent revelations about revenue loss due to fraudulent ads, which has led to stricter ad policies affecting legitimate businesses. She explores the common topics that get flagged in advertising on Meta, including health, beauty, personal transformation, and financial claims. The conversation emphasizes the challenges business owners...

40: Don't risk your reputation by making this common mistake

2025-11-1207:06

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this conversation, Stacy Covitz discusses the importance of being prepared for business growth. She emphasizes that while wanting more clients is natural, business owners must ensure they have the necessary systems and bandwidth to handle that growth. The conversation highlights the potential pitfalls of seeking growth without adequate preparation, particularly in relation to marketing efforts like adver...

39: Why Real Faces and Real Stories Matter More Than Ever

2025-11-0506:43

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode, Stacy Covitz discusses the pervasive presence of AI in our daily lives and its implications for businesses. She emphasizes the importance of authenticity in marketing, especially in a time when trust in online content is waning. Covitz shares her personal experiences with AI, highlighting its benefits while also cautioning against over-reliance on it. The conversation encourages ...

38- Meta Keeps Changing: Should You Still Use Lookalikes, or Go Broad?

2025-10-2907:41

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of AI and algorithm updates from platforms like Meta, which are changing how marketers should approach their audience engagement. Takeaways If you are used to going very...

37: Are you using the right funnel for YOUR business?

2025-10-2205:56

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode of MetaAds Quick Tips, Stacy Covitz discusses the importance of understanding funnels in online marketing. She explains the different types of funnels, their purposes, and how they can help businesses effectively engage with their audience. The conversation emphasizes the need for a clear strategy when building funnels and running ads, ensuring that businesses know their goals and th...

36: What's an optimized funnel? Hint- ads won't work without one!

2025-10-1505:17

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Join my Free Skool community! Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

35: Do you Know your Customer Lifetime Value- you need to. :)

2025-10-0806:20

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode of Facebook Ads Quick Tips, Stacy Covitz emphasizes the importance of understanding lifetime customer value and average order value for effective ad spending. She explains how knowing these metrics can transform perceptions of ad profitability and guide smarter marketing strategies. By tracking average purchase values and customer behaviors, businesses can optimize their ad spend and...

34: Why You Actually Need a Low-Cost Offer (It’s Not What You Think)

2025-10-0105:54

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz discusses the importance of low-cost digital products in business, debunking the myth that they lead to easy wealth. She emphasizes the need for an engaged email list and how low-ticket offers can transform freebie seekers into actual buyers, ultimately enhancing business growth and customer engagement. Takeaways You need a low-cost digital product in your business...

33: Don't Fall for Fake Messages

2025-09-2407:37

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz discusses the challenges of running Facebook ads, particularly the influx of spam and phishing attempts that often accompany the process. She emphasizes the importance of recognizing fake messages, avoiding clicking on suspicious links, and verifying any communications through the official Ads Manager. Covitz shares cautionary tales to illustrate the potenti...

32: Planning a Fall Launch with Facebook Ads? Tick tick....

2025-09-1705:02

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Takeaways Ads require a 14 to 21 day runway before launching.Expect a 14 day turnaround when hiring an ads manager.Tech and funnels must be ready before the launch date.Choose your ad manager at least two weeks in advance.Setting up contracts and logistics takes time.Rushing the process can lead to unsatisfactory results.Planning ahead is crucial for course creators.Starting early can prevent last-minute iss...

31: Now What Does Facebook Want?

2025-09-1004:36

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! 🎙️ What Facebook Wants from You Now Facebook has changed again this time, what they want most is variety. But how much variety do you really need when your budget is under $20 a day? In this episode, I’ll break down the exact number of creatives to start with, why that number works, and how to keep your ads simple without wasting time or money. 🔑 What You’ll Learn in This Episode: Why “variety” is...

30: Packed Webinar- $3 Leads.

2025-09-0306:09

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz shares a compelling case study demonstrating how a coach successfully utilized MetaAds to enhance visibility and drive attendance to her webinar. Despite starting from scratch with no ad account or warm audience, the strategic use of low-cost awareness ads led to impressive results, including over 400 registrations and a significant increase in organic engagement. Stacy...

29: Behind the Curtain of My Failed Ads (and Why I Shut Them Down)

2025-08-2706:56

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Chapters 00:00 The Flop: A Candid Reflection on a Failed Campaign 02:26 Understanding the Offer: The Importance of Testing 05:24 The Decision to Stop: Knowing When to Pull the Plug Even ad strategists have campaigns that flop. In this episode, I’m pulling back the curtain on one of mine where I launched ads for a brand-new offer and quickly realized... they weren’t working. But instead of tweaking the cop...

28: Ads manager or ads strategist?

2025-08-2008:46

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Join my Free 5 Day Challenge to build your email list! Sign up Here Starting soon. :) Summary In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the pros and cons of managing Facebook and Instagram ads yourself versus hiring a professional. She emphasizes the importance of understanding the value of your time and the benefits of partnering with an ad strategist. The conversation cover...

27: Instant Form or Landing Page? How to Choose Your Facebook ad opt-in

2025-08-1307:35

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the effectiveness of Instant Forms compared to traditional landing pages for Facebook ads. She emphasizes the importance of budget, goals, and lead quality when deciding which method to use. The episode also introduces an upcoming five-day challenge aimed at helping listeners build their email list through Instant Forms. Sign up...

26: Check These 5 Things Before Making Changes on Your Ad

2025-08-0607:24

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode of Facebook Ads Quick Tips, Stacy Covitz gives 5 things to check before making any changes. Make sure it's been 3 days- see Episode 18Are you checking the right KPI's? Key Performance IndicatorsAre you spending enough to get the results?Is your offer already performing organically?If you're only targeting cold audience, it could take longer for resultsTakeaways: Don't check your ad per...

25: How to budget for your Meta Ads?

2025-07-3008:57

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Schedule a call with me to discuss your business goals with ads! Be in the know Summary In this episode, Stacy Covitz discusses the complexities of ad costs, emphasizing that there is no flat rate for Facebook ads. She explains the bidding process, factors influencing ad costs, and how to budget effectively for advertising. Stacy also shares strategies for optimizing ad spending and the importance of ...

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