DiscoverFacebook Ads Quick Tips35: Do you Know your Customer Lifetime Value- you need to. :)
35: Do you Know your Customer Lifetime Value- you need to. :)

35: Do you Know your Customer Lifetime Value- you need to. :)

Update: 2025-10-08
Share

Description

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!

Summary

In this episode of Facebook Ads Quick Tips, Stacy Covitz emphasizes the importance of understanding lifetime customer value and average order value for effective ad spending. She explains how knowing these metrics can transform perceptions of ad profitability and guide smarter marketing strategies. By tracking average purchase values and customer behaviors, businesses can optimize their ad spend and improve overall profitability.


Join my Free Skool community!

Grab My Free Checklist to Audit your Ad Campaign

Get The Scoop

Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Comments 
In Channel
44: Thinking your ad sucks? 🤔🤔Maybe it doesn't. And- we have a winner

44: Thinking your ad sucks? 🤔🤔Maybe it doesn't. And- we have a winner

2025-12-1005:22

43: Part 2 of 2: What are Special Categories, and could it be your business?

43: Part 2 of 2: What are Special Categories, and could it be your business?

2025-12-0309:00

42: Audience too small- (says Meta?) and timely announcement at end

42: Audience too small- (says Meta?) and timely announcement at end

2025-11-2605:38

41: Part 1 of 2 Why your ad might get flagged?

41: Part 1 of 2 Why your ad might get flagged?

2025-11-1910:39

40: Don't risk your reputation by making this common mistake

40: Don't risk your reputation by making this common mistake

2025-11-1207:06

39: Why Real Faces and Real Stories Matter More Than Ever

39: Why Real Faces and Real Stories Matter More Than Ever

2025-11-0506:43

38- Meta Keeps Changing: Should You Still Use Lookalikes, or Go Broad?

38- Meta Keeps Changing: Should You Still Use Lookalikes, or Go Broad?

2025-10-2907:41

37: Are you using the right funnel for YOUR business?

37: Are you using the right funnel for YOUR business?

2025-10-2205:56

36: What's an optimized funnel? Hint- ads won't work without one!

36: What's an optimized funnel? Hint- ads won't work without one!

2025-10-1505:17

35: Do you Know your Customer Lifetime Value- you need to. :)

35: Do you Know your Customer Lifetime Value- you need to. :)

2025-10-0806:20

34: Why You Actually Need a Low-Cost Offer (It’s Not What You Think)

34: Why You Actually Need a Low-Cost Offer (It’s Not What You Think)

2025-10-0105:54

33: Don't Fall for Fake Messages

33: Don't Fall for Fake Messages

2025-09-2407:37

32: Planning a Fall Launch with Facebook Ads? Tick tick....

32: Planning a Fall Launch with Facebook Ads? Tick tick....

2025-09-1705:02

31: Now What Does Facebook Want?

31: Now What Does Facebook Want?

2025-09-1004:36

30: Packed Webinar- $3 Leads.

30: Packed Webinar- $3 Leads.

2025-09-0306:09

29: Behind the Curtain of My Failed Ads (and Why I Shut Them Down)

29: Behind the Curtain of My Failed Ads (and Why I Shut Them Down)

2025-08-2706:56

28: Ads manager or ads strategist?

28: Ads manager or ads strategist?

2025-08-2008:46

27: Instant Form or Landing Page? How to Choose Your Facebook ad opt-in

27: Instant Form or Landing Page? How to Choose Your Facebook ad opt-in

2025-08-1307:35

26: Check These 5 Things Before Making Changes on Your Ad

26: Check These 5 Things Before Making Changes on Your Ad

2025-08-0607:24

25: How to budget for your Meta Ads?

25: How to budget for your Meta Ads?

2025-07-3008:57

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

35: Do you Know your Customer Lifetime Value- you need to. :)

35: Do you Know your Customer Lifetime Value- you need to. :)

Stacy Covitz