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Chapters

00:00 The Flop: A Candid Reflection on a Failed Campaign
02:26 Understanding the Offer: The Importance of Testing
05:24 The Decision to Stop: Knowing When to Pull the Plug

Even ad strategists have campaigns that flop. In this episode, I’m pulling back the curtain on one of mine where I launched ads for a brand-new offer and quickly realized... they weren’t working.

But instead of tweaking the copy, switching the audience, or burning more budget, I made the call to shut the whole thing down.

In this honest behind-the-scenes breakdown, I’m sharing:

•   What went wrong
•  Why I didn’t try to fix it
•   And how to know when it’s better to pause than push

Because sometimes the smartest ad move you can make... is stopping.

Takeaways

• The campaign completely flopped with no leads or conversions.
• I decided to shut it down instead of trying to fix it.
• I launched a free offer to build my email list.
• I set up a funnel and ran ads to cold traffic.
• Despite good click-through rates, there were zero conversions.
• The problem was the untested offer, not the ad itself.
• I realized I hadn't tested the messaging or the offer organically.
• It's important to know when to stop spending on a failing ad.
• Low-cost ads can help validate an offer before a full launch.
• Sometimes it's better to pause and relaunch when ready.

🎧 Tune in now and learn from my mistake so you don’t make it too.

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