34: Why You Actually Need a Low-Cost Offer (It’s Not What You Think)
Description
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Summary
In this episode, Stacy Covitz discusses the importance of low-cost digital products in business, debunking the myth that they lead to easy wealth. She emphasizes the need for an engaged email list and how low-ticket offers can transform freebie seekers into actual buyers, ultimately enhancing business growth and customer engagement.
Takeaways
- You need a low-cost digital product in your business.
- The myth of getting rich from low-cost offers is misleading.
- Building an email list is crucial for marketing.
- Many people on your list may not engage or purchase.
- Low-ticket offers can help create a list of buyers.
- Buyers are more likely to engage with your products.
- Feedback from buyers helps improve your offerings.
- Engaged customers lead to better business outcomes.
Chapters
00:00 Introduction to Low-Cost Digital Products
01:25 Debunking the Myth of Easy Wealth
02:06 The Importance of Building an Engaged Email List
04:37 Transforming Freebie Seekers into Buyers
06:44 Conclusion
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