38- Meta Keeps Changing: Should You Still Use Lookalikes, or Go Broad?

Update: 2025-10-29

Description

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Summary

In this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of AI and algorithm updates from platforms like Meta, which are changing how marketers should approach their audience engagement.

Takeaways

If you are used to going very specific in your targeting, that needs to change.
What's working is going broad

Chapters

00:00 Introduction to Meta Advertising Changes
01:02 When to Use Lookalike Audiences

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Comments

In Channel

44: Thinking your ad sucks? 🤔🤔Maybe it doesn't. And- we have a winner

2025-12-1005:22

43: Part 2 of 2: What are Special Categories, and could it be your business?

2025-12-0309:00

42: Audience too small- (says Meta?) and timely announcement at end

2025-11-2605:38

41: Part 1 of 2 Why your ad might get flagged?

2025-11-1910:39