AMPR AMPlified - Informative analysis brought to you by QUT School of Advertising, Marketing and Public Relations

A podcast series exploring corporate communications, international business, marketing and public relations featuring dialog from academic faculty and influential industry experts. This thought leadership series explores perspectives on current events, research developments, analysis of industry trends and perspectives on popular topics. * The views and opinions expressed are solely those of the authors and do not necessarily reflect the official policy or position of QUT AMPR or its affiliates.

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Why we buy: some practical tools to encourage consumer spending

Webinar - 30 October 2020

11-20
39:17

Engagement through storytelling: flipping for success

Business breakfast - 5 September 2019

09-19
50:11

Innovation by design

Business by twilight - 11 July 2019

08-09
57:14

The science behind crisis simulations and decision-making

Business Breakfast Series - 11 April 2019

04-30
39:40

The New Black: Mining Reputational Capital

Business Breakfast Series - 4 October 2018

10-26
32:55

Winning the brand relevance battle in a modern world

Business Breakfast Series - 3 August 2018

08-24
43:33

Crowdfunding: How to Succeed as Innovators, Startups and Corporates

Business Breakfast Series - 7 June 2018

07-06
56:01

Hyper-real or Just Hype? VR, AR and the Future of the Service Experience

Business Breakfast Series - 26 April 2018

05-24
57:16

The Rise of Influencer Marketing

Business Breakfast Series - 6 October 2017

10-18
37:40

The Role of Social Media in Business Communications

Business Breakfast Series - 4 August 2017

08-22
47:07

Man vs Machine: why we need to work together to achieve service value

Business Breakfast Series - 1 June 2017

06-09
35:22

Retail Disruption: Trends transforming the retail landscape

Business Breakfast Series - 27 April 2017

05-09
48:32

Dr Bree Devin - Legitimacy in corporate social responsibility communication

Business Breakfast Series - 6 May 2016

05-26
34:00

Dr Sven Tuzovic - The Holy Grail of Wearable Health + Fitness Technology: A Study of Consumer Adoption Trends

Business Breakfast Series - 11 March 2016

04-11
24:38

Brand Stress: Investigating the stressors of brands in the digital environment

Business Breakfast Series - 23 October 2015

11-19
32:51

Dr Udo Gottlieb - Developing Innovative Services: Future Proofing your Business

Business Breakfast Series - 28 August 2015

09-14
38:50

Associate Professor Rumintha Wickramasekera and Dr Alvin Tan - Entering Asia: Key success factors for Small and Medium Sized Firms

Business Breakfast Series - 29 May 2015

06-11
43:22

Professor Rebekah Russell-Bennett - Behaviour change at your fingertips: Social Marketing's use of Smartphone Apps and SMS

Business Breakfast Series - 31 March 2015

04-16
40:44

Dr Gary Mortimer - Local Food, Ugly Food and Technology: Emerging Retail Trends

Business Breakfast Series - 24 February 2015

03-12
39:51
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