Associate Professor Rumintha Wickramasekera and Dr Alvin Tan - Entering Asia: Key success factors for Small and Medium Sized Firms
Update: 2015-06-11
Description
Have you ever wondered why some small to medium sized firms (SMEs) are successful both nationally and internationally and survive for many generations while others fail and/or suffer from poor performance? What should SMEs do to get themselves export ready for entry into international markets?
In this Business Breakfast, we provide an overview of key success factors contributing to the longevity and market success of SMEs based on a number of cases drawn from Australia, Japan and Malaysia. It also explores opportunities for export entry into Asia.
In this Business Breakfast, we provide an overview of key success factors contributing to the longevity and market success of SMEs based on a number of cases drawn from Australia, Japan and Malaysia. It also explores opportunities for export entry into Asia.
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