Why we buy: some practical tools to encourage consumer spending

Update: 2020-11-20

Description

Covid-19 has had a devastating impact on Australian businesses, who are now looking for alternative ways to generate revenue. Consumer motivation plays a paramount role in spending decisions. Dr Frank Mathmann discusses cutting-edge research on how businesses can measure and affect customer motivation to increase spending.

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Why we buy: some practical tools to encourage consumer spending

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Why we buy: some practical tools to encourage consumer spending

QUT Business School

Why we buy: some practical tools to encourage consumer spending