DiscoverAMPR AMPlified - Informative analysis brought to you by QUT School of Advertising, Marketing and Public Relations
AMPR AMPlified - Informative analysis brought to you by QUT School of Advertising, Marketing and Public Relations
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AMPR AMPlified - Informative analysis brought to you by QUT School of Advertising, Marketing and Public Relations

Author: QUT Business School: Advertising, Marketing and Public Relations

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Description

A podcast series exploring corporate communications, international business, marketing and public relations featuring dialog from academic faculty and influential industry experts.

This thought leadership series explores perspectives on current events, research developments, analysis of industry trends and perspectives on popular topics. * The views and opinions expressed are solely those of the authors and do not necessarily reflect the official policy or position of QUT AMPR or its affiliates.
19 Episodes
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Why we buy: some practical tools to encourage consumer spending

Why we buy: some practical tools to encourage consumer spending

2020-11-2039:17

Webinar - 30 October 2020
Engagement through storytelling: flipping for success

Engagement through storytelling: flipping for success

2019-09-1950:11

Business breakfast - 5 September 2019
Innovation by design

Innovation by design

2019-08-0957:14

Business by twilight - 11 July 2019
The science behind crisis simulations and decision-making

The science behind crisis simulations and decision-making

2019-04-3039:40

Business Breakfast Series - 11 April 2019
The New Black: Mining Reputational Capital

The New Black: Mining Reputational Capital

2018-10-2632:55

Business Breakfast Series - 4 October 2018
Winning the brand relevance battle in a modern world

Winning the brand relevance battle in a modern world

2018-08-2443:33

Business Breakfast Series - 3 August 2018
Crowdfunding: How to Succeed as Innovators, Startups and Corporates

Crowdfunding: How to Succeed as Innovators, Startups and Corporates

2018-07-0656:01

Business Breakfast Series - 7 June 2018
Hyper-real or Just Hype? VR, AR and the Future of the Service Experience

Hyper-real or Just Hype? VR, AR and the Future of the Service Experience

2018-05-2457:16

Business Breakfast Series - 26 April 2018
The Rise of Influencer Marketing

The Rise of Influencer Marketing

2017-10-1837:40

Business Breakfast Series - 6 October 2017
The Role of Social Media in Business Communications

The Role of Social Media in Business Communications

2017-08-2247:07

Business Breakfast Series - 4 August 2017
Man vs Machine: why we need to work together to achieve service value

Man vs Machine: why we need to work together to achieve service value

2017-06-0935:22

Business Breakfast Series - 1 June 2017
Retail Disruption: Trends transforming the retail landscape

Retail Disruption: Trends transforming the retail landscape

2017-05-0948:32

Business Breakfast Series - 27 April 2017
Dr Bree Devin - Legitimacy in corporate social responsibility communication

Dr Bree Devin - Legitimacy in corporate social responsibility communication

2016-05-2634:00

Business Breakfast Series - 6 May 2016
Dr Sven Tuzovic - The Holy Grail of Wearable Health + Fitness Technology: A Study of Consumer Adoption Trends

Dr Sven Tuzovic - The Holy Grail of Wearable Health + Fitness Technology: A Study of Consumer Adoption Trends

2016-04-1124:38

Business Breakfast Series - 11 March 2016
Brand Stress: Investigating the stressors of brands in the digital environment

Brand Stress: Investigating the stressors of brands in the digital environment

2015-11-1932:51

Business Breakfast Series - 23 October 2015
Dr Udo Gottlieb - Developing Innovative Services: Future Proofing your Business

Dr Udo Gottlieb - Developing Innovative Services: Future Proofing your Business

2015-09-1438:50

Business Breakfast Series - 28 August 2015
Associate Professor Rumintha Wickramasekera and Dr Alvin Tan - Entering Asia: Key success factors for Small and Medium Sized Firms

Associate Professor Rumintha Wickramasekera and Dr Alvin Tan - Entering Asia: Key success factors for Small and Medium Sized Firms

2015-06-1143:22

Business Breakfast Series - 29 May 2015
Professor Rebekah Russell-Bennett - Behaviour change at your fingertips: Social Marketing's use of Smartphone Apps and SMS

Professor Rebekah Russell-Bennett - Behaviour change at your fingertips: Social Marketing's use of Smartphone Apps and SMS

2015-04-1640:44

Business Breakfast Series - 31 March 2015
Dr Gary Mortimer - Local Food, Ugly Food and Technology: Emerging Retail Trends

Dr Gary Mortimer - Local Food, Ugly Food and Technology: Emerging Retail Trends

2015-03-1239:51

Business Breakfast Series - 24 February 2015
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