Ad-venturous

In Part 3 of Building the Omnipresent Brand, we zoom in on where DTC marketing stands right now, and why the brands winning attention aren’t chasing aspiration, but reflecting reality.This episode explores the “Norman Rockwell era” of marketing: creative that holds up a mirror to people’s real lives, values, and environments. Aves unpacks why relatable, grounded content is outperforming polished perfection, how brands can cooperate with culture without co-opting it, and what this shift means for creative strategy heading into 2026.#DTCMarketing #BrandStrategy #CreativeStrategy #PerformanceMarketing #EcommerceMarketing #DigitalMarketing #BrandRelevance #ContentMarketing #PaidSocial #MarketingTrends #AdvertisingStrategy #CreativeMarketing #OmnipresentBrand 00:00 – Introduction03:45 – Entering the “Norman Rockwell era” of DTC marketing07:10 – Cooperating with culture vs. co-opting it11:45 – Holding up a mirror instead of selling aspiration15:40 – Research, empathy, and understanding what audiences already see22:45 – What this creative shift means heading into 2026Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

In Part 2 of this series, Aves steps beyond tactics and into culture.As brands become omnipresent, the line between art, advertising, and identity starts to blur. This episode explores the return of Dadism in internet culture, the rise of absurdity as strategy, and why AI-driven content is forcing brands to rethink what originality and relevance actually mean heading into 2026.If everything is content, where do brands push boundaries—and where should they stop?#OmnipresentBrand #BrandStrategy #CreativeStrategy #InternetCulture #ModernMarketing #DigitalCulture #AdvertisingTrends #MarketingPodcast #DTCMarketing #BrandRelevance #ContentStrategy #FutureOfMarketing #CreativeEconomy #AIandCreativity #Pilothouse #DTC #DTCNewsletter00:00 — Introduction. Why brands need to stop following trends and start setting them04:00 — The origins of Dadism and cultural protest12:00 — Marcel Duchamp and redefining what counts as art15:00 — Berlin Dadism, photomontage, and dismantling media22:00 — From art movements to modern internet culture30:00 — Omnipresent brands, conformity, and identity36:00 — Why absurdity is becoming a strategic advantage41:00 — Final takeaway: where brands draw the line in 2026Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

In this episode, Aves kicks off a three-part series on what replaces the millennial brand and why “omnipresence” is the next frontier for brands that want to stay relevant in 2026 and beyond.She breaks down the cultural shift toward sameness, why consumers now buy to belong instead of stand out, and how brands like Rhode have mastered constant, subtle visibility.You’ll also get a practical tool to anchor all of this theory: the message box, a simple framework Aves uses to clarify brand identity, sharpen personas, and build the foundation for creative that actually resonates.#DTC #EcommerceMarketing #BrandStrategy #CreativeStrategy #OmnipresentBrand #MarketingTrends2026 #AdventurousPod #Pilothouse00:00 — Introduction00:27 — Why 2026–2027 Is a New Era for Brand Relevancy01:37 — Introducing the Three-Part Series on the Omnipresent Brand03:07 — What Replaces the Millennial Brand: Omnipresence Explained07:25 — Why Consumers Now Buy to Belong, Not to Stand Out09:20 — The Rhode Example: Constant Visibility as Identity17:16 — The Message Box: Aves’ Go-To Tool for Brand Identity26:46 — Turning a Full Message Box Into One Clear Brand SentenceWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Black Friday is over, but this is NOT the time to take your foot off the gas. In this episode, Aves walks through the exact system she uses to organize hundreds of ads, break down what actually happened over BFCM, and extract the insights that drive next year’s wins.You’ll learn how to structure a clean performance review, map creative by persona, identify who your ads really resonated with, and run a post-mortem that removes emotion and focuses on truth. Aves also shares the framework she’s used for years across industries to separate team-initiated wins, opportunities, external factors, and objective performance outcomes.#DTCMarketing #EcommerceGrowth #BlackFridayStrategy #PostBFCM #PerformanceMarketing #MediaBuying #CreativeStrategy #MetaAds #MarketingSystems #BFCMLearnings #AdCreative #RetentionMarketing #MarketingFrameworks #GrowthMarketing00:00 — Introduction05:22 — Organizing Hundreds of Ads09:37 — Who Your Ads Actually Reached16:40 — The BFCM Post-Mortem Framework27:11 — Performance Summary Breakdown29:31 — Turning Learnings Into 2026 StrategyWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Aves breaks down her real, in-the-weeds workflow for optimizing creative during the biggest revenue weekend of the year. No generic “best practices,” just the exact steps she takes to find hidden winners, fix underperformers, and squeeze every last drop of performance out of Meta, Shopify, and your landing pages.In this episode, you’ll learn:What to check first on Saturday morningHow to spot high-engagement, low-conversion ads worth iteratingWhat comments, clicks, and demos can tell you about hidden anglesHow Warp Drive unlocks fast landing-page testingHow to prioritize builds without burning efficiencyThe creative iteration system Aves uses all weekend long#dtc #ecommerce #blackfriday #cybermonday #marketingpodcast #adcreative #performancecreative #metaads #creativestrategy00:00 — Introduction: The Saturday Morning Black Friday Check-In02:00 — How Aves Approaches Creative During BF/CM Weekend04:00 — What She Looks for First in Meta + Shopify06:00 — Using Comments to Validate Offer & Sentiment10:00 — Fixing High-Engagement, Low-Conversion Ads15:00 — Reading Product + SKU Data to Guide Creative17:00 — Output, Spend, and Avoiding Overproduction Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

In this episode of Ad-venturous, Aves breaks down what it really looks like to use social platforms with intention when social is literally part of your job.From personal posting to structured inspiration gathering to deep persona research, Aves explores how to show up online on purpose, not out of habit. She shares:Why “unstructured research time” isn’t researchHow personal posting can actually make you a sharper, faster creatorThe real way to separate work scrolling from leisure scrollingWhere personas actually live online (hint: not always where you think)How understanding different communities makes you a better marketerWhy thoughtful screen-time boundaries lead to better creative outputTune in, take notes, and start showing up online with intention.#DigitalMarketing #SocialMediaStrategy #ContentStrategy #CreatorEconomy #MarketingTips #DTCPodcast #EcommerceMarketing #PersonaResearch #SocialMediaMarketing #BrandBuilding #MarketingPodcast #PaidSocial #ContentCreatives #MarketingMindset #AdStrategy00:00:00 — Introduction: How Marketers Should Really Show Up Online00:02:00 — The Moral Philosophy Story & Standpoint Theory00:05:00 — Personal vs. Professional Posting Online00:10:00 — Posting for Fun Makes You a Better Marketer00:14:00 — The Myth of “Unstructured Research Time”00:20:00 — Creative Targeting Starts With Persona Strategy00:25:00 — Platform Demographics: Why They MatterWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

That weird, cozy week between Christmas and New Year’s isn’t just for leftovers and movie marathons; it’s one of the most overlooked opportunities in marketing.In this episode, Avery breaks down what “Q5” really is, why CPMs drop while audiences scroll endlessly, and how smart brands use this window to squeeze in extra revenue before year-end. From verticals that thrive (wellness, fitness, CPG) to creative angles that actually work (“Santa didn’t get you what you wanted?”), this is your guide to turning holiday downtime into serious results.#Ecommerce #MarketingPodcast #DigitalMarketing #DTC #Q5 #MediaBuying #AdCreative #HolidayMarketing #BrandStrategy00:00 – Introduction: What “Q5” Actually Is and Why It Matters04:00 – Who Wins in Q5: The Verticals That Thrive06:00 – Why “New Year, New You” Is Dead (and What To Say Instead)09:00 – How To Nail CPG & Wellness Subscription Strategy17:00 – Q5 Offer Strategy: Turning Downtime Into Revenue21:00 – Winning Angles: Bad Gifts, Holiday Stress, and “Treat Yourself”25:00 – What Not To Do: Avoiding the Holiday HangoverWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Gifting isn’t just a holiday afterthought. It’s one of Q4’s biggest growth levers. In this episode, Avery breaks down how to build a real gifting strategy that goes beyond discounts and flash sales.Learn how to: 🎁 Map your customer’s gifting journey 💡 Connect emotional reactions to your product’s key USPs 📈 Build a creative range that actually converts 🛍️ Optimize post-click experiences for high-intent shoppersIf your ads are only focused on “the sale,” you’re missing one of the most powerful opportunities of the season.#AdventurousPodcast #DTCMarketing #EcommerceMarketing #Q4Strategy #GiftingStrategy #AdCreative #MetaAds #PerformanceMarketing #MarketingPodcast #EcommercePodcast #DigitalMarketing #PaidSocial #MarketingTips #ItsGivingGifting #Q4Marketing #AdStrategy #BrandBuilding #CreativeStrategy #DTCBrands00:00 – Introduction: Why Gifting Deserves Its Own Strategy04:00 – Mapping the Gifting Journey (Who’s Buying and Why)10:00 – Turning Product USPs Into Thoughtful Gift Moments15:00 – Building Gifting Creative That Converts20:00 – Post-Click: Landing Pages and Checkout That Simplify Gifting25:00 – Stop Making Gift Guides — Do This InsteadWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Big Milk is back. 🥛In this episode, Avery breaks down how challenger brands can stand out when they’re up against legacy giants. Using Oatly’s cheeky, copy-driven approach as a case study, she explores what it really takes to differentiate, from breaking category conventions and rethinking PDPs to using humor and design as your secret weapons.If you’re fighting for attention in a space dominated by the “big guys,” this episode’s for you.#DTC #MarketingPodcast #Adventurous #BrandStrategy #CreativeStrategy #Ecommerce #PerformanceMarketing #Advertising #DigitalMarketing #BrandBuilding #ChallengerBrands #AdCreative #MediaBuying #CRO #LandingPageOptimization #Oatly #CreativeTesting #ContentStrategy #MarketingTips #MarketingEducation #DTCMarketing00:00 – Introduction: Why going up against legacy brands matters02:30 – Oatly vs. Dairy Milk: Playful disruption done right05:00 – Humor + Copy: Your most powerful differentiators10:30 – Design and packaging as competitive advantage13:00 – Landing pages that turn curiosity into customers20:00 – Above-the-fold testing and CTA tweaks that drive results31:00 – Pilothouse’s Warp Drive: Testing at scale37:00 – Avery’s Q4 advice + final takeawaysWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

No one trusts you. Yet.In a world where anyone can start a brand, trust is your biggest advantage, and social proof is how you earn it.In this episode, Avery breaks down how to use reviews, comments, and community interaction to make your ads more believable, your customers more confident, and your brand more human.From reputation building to leveraging social proof across every stage of the funnel, this episode is your roadmap to making people actually believe you.Trust isn’t bought. It’s built.#AdventurousPodcast #DTC #SocialProof #BrandTrust #EcommerceMarketing #DigitalAdvertising #AdStrategy #CreativeTesting #MarketingTips00:00 — Introduction and Why No One Trusts You (Yet)02:45 — How DTC Changed Trust Forever05:00 — You’re Not a Person, You’re a Brand10:00 — Building Social Proof That Converts20:00 — Turning Comments Into Conversions26:00 — Trust Isn’t Bought. It’s Built.Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

We’re in the thick of Q4.AKA, the most chaotic, high-stakes, and exciting time of the year for ecommerce brands. In this episode, Avery breaks down the best practices for crafting sale ads that actually work during peak season.From keeping your offer simple to balancing scrappy and polished creative, staying prepared for last-minute pivots, and nailing your post-click experience, this episode is your quick-hit checklist for ads that convert.Breathe, simplify, and make it sell.#Q4Marketing #EcommerceTips #AdCreative #BlackFridayAds #CyberMonday #DTCTips #MarketingPodcast #PerformanceMarketing #CreativeStrategy #MetaAds #DigitalAdvertising #BrandGrowth #AdventurousPodcast #PilotHouse #AveryValerio #SaleStrategy #Q4Sales #MarketingBestPractices #AdOptimization #EcommerceMarketing0:00 — Introduction2:00 — Keep It Simple: The Power of Clear Offers7:00 — Build a Full Creative Range (Scrappy to Polished)11:00 — Be Prepared: Ads for Every Scenario14:00 — Don’t Forget Post-Click Strategy18:00 — Slow Down, Analyze, and Enjoy Q4Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

There’s a fine line between standing out and turning people off. In this episode, Avery unpacks the difference between differentiation and alienation—and why brands that mistake one for the other risk losing relevance fast.From Refy’s “Iconic Never Gets Old” campaign to the downfall of try-hard “pick-me” branding, Avery explores how intention, optimism, and care separate the brands that build connection from the ones that repel it.#MarketingPodcast #BrandStrategy #CreativeMarketing #Differentiation #BrandBuilding #AdventurousPod #DTCPodcast #MarketingTrends #BrandIdentity #ContentStrategy #Advertising #RefiBeauty #AveryValerio #EcommerceMarketing #MarketingInsights #CulturalBranding #BrandVoice #MarketingCommunity #SocialMediaStrategy #CreativeStrategy00:00 — Introduction: Differentiation vs. Alienation - The Fine Line Every Brand Walks02:00 — Pumpkin Spice, Pick-Me Energy, and the Problem With “Relatable” Brands06:00 — Refy’s “Iconic Never Gets Old” Campaign Breakdown07:00 — Why Aging (and Evolving) Is the Ultimate Brand Advantage19:00 — How to Stand Out Without Turning People Off28:00 — Differentiation Is Hope; Alienation Is FearWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Winning ads start with strong angles. In this episode, Aves Valerio breaks down her “Try-Angle Method” for developing ad angles that connect across personas, platforms, and funnel stages. From spotting the difference between features and benefits, to avoiding the trap of “just vibes” creative, you’ll learn how to build angles that scale and keep working long-term.#AdventurousPodcast #MarketingAngles #DTCMarketing #AdStrategy #CreativeStrategy #DigitalMarketing #AdCreative #MediaBuying #GrowthMarketing #EcommerceMarketing #ContentStrategy #MarketingTips #BrandStrategy #Advertising0:00 — Introduction2:00 — Why vibes and aesthetics alone won’t scale your brand5:00 — Back to strategy: personas, segmentation, and angle psychology9:00 — Features vs. benefits: the foundation of strong angles21:00 — Introducing the Try-Angle Method (upside-down triangle framework)26:00 — Middle-funnel angles: creating curiosity and avoiding insider lingo34:00 — Testing angles the right way (and why most brands waste them)Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

What’s holding so many founders and marketers back? Fear of being “cringe.”In this episode of Ad-venturous, Aves breaks down why cringe culture is killing creativity, how authenticity fuels community, and why your next stage of growth might be waiting on the other side of Cringe Mountain.You’ll hear:Why “trying too hard” is actually a superpower.How founder-led content drives brand scale.The mindset shifts that help you post, build, and sell without fear.#Adventurous #Podcast #MarketingPodcast #DTC #DirectToConsumer #BrandBuilding #CringeCulture #Authenticity #FounderLed #ContentStrategy #CommunityBuilding #MarketingMindset #CreativeStrategy #FearlessBrands #ScaleWithAuthenticity0:00 – Introduction3:00 – Effort Over Talent10:00 – Redefining Cringe22:00 – Authenticity That Scales28:00 – Breaking Through Cringe MountainWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Want to stop creating ads in chaos and start building content that actually scales? In this episode of Ad-venturous, Aves shares her proven creative workflow system, including the monthly ads planner she uses with high-scale brands at Pilothouse.You’ll learn how to:Run monthly lookbacks to uncover winning (and “spicy”) adsTurn unorganized ideas into testable conceptsBalance high-volume output with strategic creative diversityBuild a repeatable system that fuels both short-term wins and long-term growthPlus, Aves walks through her daily and monthly planning tools, why creative is a “muscle” you can train, and how to make sure your content never drifts from strategy.#CreativeWorkflow #AdCreative #MarketingStrategy #ContentPlanning #CreativeProcess #WorkflowHacks #DTCPodcast #PerformanceMarketing #EcommerceGrowth #AdOptimization #MediaBuying #MarketingGrowth #ProductivityTips #CreativeTools #MarketingWorkflow #ContentStrategy #AdsThatScale0:00 Introduction2:00 Why monthly creative analysis beats week-to-week thinking5:00 Creativity as a muscle: building consistency through reps10:00 Inside the Monthly Ads Planner: planning, brainstorming, and lookbacks13:00 Top ads, bottom ads, and “spicy ads” — how to learn from all three22:00 From idea overload to execution: killing your darlings & prioritizing30:00 Postmortems that turn chaos into clarity for future campaignsWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Here’s how to win Q4 without burning out your ad budget. Aves breaks down why creative diversity beats raw volume on Meta and walks through the exact workflows to keep your top of funnel fresh and converting.You’ll learn:The Hook Lab method to test 3–5 second openings the right wayWhat to do when costs are low but conversions lagHow to flip statics into video and video into statics that actually sellSmart ways to align post-click with pre-click for faster winsWhen to push engagement pieces to organic and when to iterate for performanceQuick checks for Amazon storefronts and A+ content before shipping cutoffsBuild a diverse creative engine, lower fatigue, and scale with confidence.Want hands-on help for Q4? Visit pilothouse.co and mention Ad-venturous.#adcreative #dtcmarketing #q4strategy #creativediversity #metamarketing #media buying #digitalads #ecommercemarketing #adcreativeinspiration #adstrategy #brandgrowth #adtesting #socialads #facebookads #tiktokads #ugccontent #creativeiteration #marketingpodcast #onlinemarketing #directtoconsumer00:00 – Introduction: Why creative diversity beats volume this Q405:00 – Hook Lab: testing 3–5 second openings15:00 – Scenario playbook: high cost, low conv., high engagement32:00 – Static ↔ Video swaps that scale42:00 – Daily workflow for building creative diversityWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

AI isn’t going anywhere, but does it really have a place in creative work? In this episode of Ad-venturous, we break down the buzzy conversation around “taste” in marketing and why it might be the wrong skill to obsess over.Using Julia Child and Anna Wintour as case studies, we explore the difference between taste (personal, subjective, and often a privilege) and discernment (the ability to judge and make the right calls for your brand). From Liquid Death’s scrappy AI campaigns to Diptyque’s artistry-driven ethos, we’ll look at how brands can, and should, decide when generative AI makes sense.If you’re wondering how to navigate AI without losing your brand’s soul, this one’s for you.#AI #GenerativeAI #AIMarketing #DigitalMarketing #AdTech #MarTech #CreativeStrategy #BrandStrategy #ContentMarketing #Advertising #MarketingPodcast #TasteVsDiscernment #BrandBuilding #DTCMarketing #CreativeLeadership #MarketingTrends #PodcastEpisode #NewPodcast #BusinessPodcast00:00 – Intro: AI, Taste, and Why This Conversation Matters03:00 – The Polarized AI Debate: Missing the Nuance05:00 – Taste as Privilege vs. Luxury07:00 – Why AI Will Never Have Taste10:00 – Julia Child: Learning Taste Through Experience18:00 – Anna Wintour: Discernment Over Taste29:00 – Liquid Death vs. Diptyque: When AI Works and When It Doesn’tWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

When it comes to ads, sound is more than background noise; it’s a performance driver. In this episode of Ad-venturous, Aves breaks down how audio choices shape attention, emotion, and conversions. From stronger voiceover scripts to smart use of trending sounds and even ASMR, discover how to make your ads not just look good, but sound unforgettable.#AdventurousPod #DTCMarketing #AdCreative #AudioMarketing #VoiceoverTips #TrendingSounds #MarketingStrategy #PerformanceMarketing #CreativeStrategy #SoundMatters00:00 Introduction – Why sound matters in ads03:00 From Silent Scrolls to Sound-On – How TikTok and Reels changed consumer behavior06:00 Voiceovers That Convert – Strong scripts vs. lazy hooks09:00 Stop Using “Stop Scrolling” Hooks – Why overused intros fail11:00 The Language Gap – Speaking your customers’ language14:00 What Seinfeld Can Teach Marketers – Shared culture and belonging18:00 Trending Sounds & Expiration Dates – Fun, fast, but short-lived27:00 ASMR & Product Sound Design – When sensory audio sellsWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Labor Day isn’t just another sale. It’s the launchpad into your biggest promo season. In this episode, Aves breaks down a creative checklist to make sure your content actually drives clicks and conversions. From UGC, CGC, and EGC to static ads, lo-fi trends, and landing page tweaks, you’ll get practical ideas to set your brand up for Labor Day wins that roll straight into Q4.#LaborDayMarketing #EcommerceMarketing #AdCreative #ContentStrategy #DTCMarketing #HolidayCampaigns #MarketingPodcast #BrandGrowth #Q4Prep #DigitalAdvertising00:00 Introduction02:00 Sales strategy — beyond blanket discounts06:00 UGC, CGC & EGC — creative buckets to prep12:00 Short-form video hacks that drive clicks18:00 Employee-generated content for agility19:00 Static ads — text, overlays & founder letters26:00 Lo-fi creative — when scrappy works (and when it doesn’t)31:00 Landing pages — patching the leaky bucketWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Scaling your Meta ads shouldn’t feel impossible. But if you’re stuck, you might be making one (or more) of these six mistakes.In this solo episode, Avery shares the most common issues spotted during ad account audits (from limited creative range to soulless ad libraries) and how each one can quietly cap your growth.You’ll learn what to cut, what to double down on, and how to build ads that balance brand and performance so you can unlock sustainable scaling.Whether you’re running a $50M brand or just starting out, these fixes can change your results fast.#MetaAds #MetaMarketing #FacebookAdsTips #FacebookAdStrategy #ScalingMetaAds #MetaAdCreative #MetaMediaBuying #MetaAdOptimization #MetaAdMistakes #MetaScaling #MetaAdAccountAudit #MetaAdsManager #MetaAdPerformance #MetaAdsForEcommerce #MetaAdGrowth00:00:00 - Introduction 00:02:43 - The Creative Mix That Scales — Are You Getting It Wrong? 00:04:59 - The Founder Story Move You’re Probably Ignoring 00:08:05 - Why “Spaghetti at the Wall” Is Killing Your Ad Performance 00:09:58 - The Harsh Truth About Long Videos on Meta 00:12:52 - The Placement Mistake That’s Tanking Your Results 00:15:01 - The Soul Problem in Your Ad Library (and How to Fix It) 00:17:44 - Brand vs. Performance — Why the Divide Is Holding You BackWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast