Gifting isn’t just a holiday afterthought. It’s one of Q4’s biggest growth levers. In this episode, Avery breaks down how to build a real gifting strategy that goes beyond discounts and flash sales.

Learn how to:

• 🎁 Map your customer’s gifting journey
• 💡 Connect emotional reactions to your product’s key USPs
• 📈 Build a creative range that actually converts
• 🛍️ Optimize post-click experiences for high-intent shoppers

If your ads are only focused on “the sale,” you’re missing one of the most powerful opportunities of the season.

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00:00 – Introduction: Why Gifting Deserves Its Own Strategy

04:00 – Mapping the Gifting Journey (Who’s Buying and Why)

10:00 – Turning Product USPs Into Thoughtful Gift Moments

15:00 – Building Gifting Creative That Converts

20:00 – Post-Click: Landing Pages and Checkout That Simplify Gifting

25:00 – Stop Making Gift Guides — Do This Instead

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