In Part 2 of this series, Aves steps beyond tactics and into culture.

As brands become omnipresent, the line between art, advertising, and identity starts to blur. This episode explores the return of Dadism in internet culture, the rise of absurdity as strategy, and why AI-driven content is forcing brands to rethink what originality and relevance actually mean heading into 2026.

If everything is content, where do brands push boundaries—and where should they stop?

#OmnipresentBrand #BrandStrategy #CreativeStrategy #InternetCulture #ModernMarketing #DigitalCulture #AdvertisingTrends #MarketingPodcast #DTCMarketing #BrandRelevance #ContentStrategy #FutureOfMarketing #CreativeEconomy #AIandCreativity #Pilothouse #DTC #DTCNewsletter

00:00 — Introduction. Why brands need to stop following trends and start setting them

04:00 — The origins of Dadism and cultural protest

12:00 — Marcel Duchamp and redefining what counts as art

15:00 — Berlin Dadism, photomontage, and dismantling media

22:00 — From art movements to modern internet culture

30:00 — Omnipresent brands, conformity, and identity

36:00 — Why absurdity is becoming a strategic advantage

41:00 — Final takeaway: where brands draw the line in 2026

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