AI isn’t going anywhere, but does it really have a place in creative work? In this episode of Ad-venturous, we break down the buzzy conversation around “taste” in marketing and why it might be the wrong skill to obsess over.

Using Julia Child and Anna Wintour as case studies, we explore the difference between taste (personal, subjective, and often a privilege) and discernment (the ability to judge and make the right calls for your brand). From Liquid Death’s scrappy AI campaigns to Diptyque’s artistry-driven ethos, we’ll look at how brands can, and should, decide when generative AI makes sense.

If you’re wondering how to navigate AI without losing your brand’s soul, this one’s for you.

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00:00 – Intro: AI, Taste, and Why This Conversation Matters

03:00 – The Polarized AI Debate: Missing the Nuance

05:00 – Taste as Privilege vs. Luxury

07:00 – Why AI Will Never Have Taste

10:00 – Julia Child: Learning Taste Through Experience

18:00 – Anna Wintour: Discernment Over Taste

29:00 – Liquid Death vs. Diptyque: When AI Works and When It Doesn’t

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