Big Milk is back. 🥛

In this episode, Avery breaks down how challenger brands can stand out when they’re up against legacy giants.

Using Oatly’s cheeky, copy-driven approach as a case study, she explores what it really takes to differentiate, from breaking category conventions and rethinking PDPs to using humor and design as your secret weapons.

If you’re fighting for attention in a space dominated by the “big guys,” this episode’s for you.

#DTC #MarketingPodcast #Adventurous #BrandStrategy #CreativeStrategy #Ecommerce #PerformanceMarketing #Advertising #DigitalMarketing #BrandBuilding #ChallengerBrands #AdCreative #MediaBuying #CRO #LandingPageOptimization #Oatly #CreativeTesting #ContentStrategy #MarketingTips #MarketingEducation #DTCMarketing

00:00 – Introduction: Why going up against legacy brands matters

02:30 – Oatly vs. Dairy Milk: Playful disruption done right

05:00 – Humor + Copy: Your most powerful differentiators

10:30 – Design and packaging as competitive advantage

13:00 – Landing pages that turn curiosity into customers

20:00 – Above-the-fold testing and CTA tweaks that drive results

31:00 – Pilothouse’s Warp Drive: Testing at scale

37:00 – Avery’s Q4 advice + final takeaways

Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast

Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠

Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast