What do Karl Marx, TikTok slang, and the 2025 Superman reboot have in common? In this episode, Aves dives into the idea of resonance—what it is, how to spark it, and why timing and culture matter more than ever for brands trying to stay relevant.

We break down:

• The surprising origin story of Superman (hint: he started as a villain)
• What “reheating your nachos” has to do with brand building
• Why Gen Z is obsessed with hopeful heroes
• And how to create resonance by actually understanding your customers

If your brand growth is feeling cold and stale, it might be time to revisit your original nachos. Let’s talk taste, timing, and why those silly little shorts matter.

Timestamps:

00:00 Culture shifts and brand resonance

02:00 Hope Core, TikTok slang, and the nachos metaphor

06:00 The untold origin story of Superman

14:00 How Superman finally got published

20:00 What makes the 2025 reboot resonate

25:00 How brands can build long-term resonance

30:00 Final thoughts on timing, taste, and customer understanding

Hashtags:

#MarketingStrategy #BrandResonance #CulturalRelevance #Superman2025 #DTCMarketing #CreativeStrategy #AdvertisingPodcast #BrandBuilding #HopeCore #GenZMarketing #ConsumerBehavior #TikTokTrends #RebootCulture #MarketingInsights #PopCultureMarketing #BrandRevival #JamesGunn #PodcastForMarketers #StorytellingInMarketing #EmotionalResonance

Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast

Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠

Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast