Q4 might feel far away—but blink and it’s Black Friday. In this episode, Avery kicks off a special Q4 prep series focused on setting your brand up for sanity and scale. From stocking the pond with high-intent audiences to analyzing last year’s creative, locking in your marketing calendar, and prepping evergreen sale ads, this is everything you wish you’d done early… delivered right on time.

Whether you’re a brand operator or creative lead, now’s the moment to plan ahead so you’re not scrambling come November. Future you will be very, very grateful.

Timestamps:

00:00 Start prepping for Q4

02:50 Stocking the pond explained

06:30 Building an email list and collecting data

10:15 Creative analysis for Q4 planning

14:00 Why every brand needs a marketing calendar

18:40 Preparing evergreen sale ads

21:40 The reality of creative agility during BFCM

25:30 Planning holiday shoots with ad usage in mind

29:10 Using brand-specific sales moments

32:00 Peak vs valley planning with calendars

35:00 Final thoughts and helpful templates

Hashtags:

#Q4Planning #EcommerceStrategy #DTCPodcast #MarketingCalendar #CreativeStrategy #StockThePond #HolidayPrep #DTCMarketing #AdCreative #RetentionMarketing #BlackFridayPrep #AuntieAvery #MarketingTips #PerformanceMarketing

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