DiscoverAd-venturousEp 25: No One Trusts You (Yet): Why Social Proof Matters More Than Ever
Ep 25: No One Trusts You (Yet): Why Social Proof Matters More Than Ever

Ep 25: No One Trusts You (Yet): Why Social Proof Matters More Than Ever

Update: 2025-10-23
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No one trusts you. Yet.


In a world where anyone can start a brand, trust is your biggest advantage, and social proof is how you earn it.


In this episode, Avery breaks down how to use reviews, comments, and community interaction to make your ads more believable, your customers more confident, and your brand more human.


From reputation building to leveraging social proof across every stage of the funnel, this episode is your roadmap to making people actually believe you.


Trust isn’t bought. It’s built.


#AdventurousPodcast #DTC #SocialProof #BrandTrust #EcommerceMarketing #DigitalAdvertising #AdStrategy #CreativeTesting #MarketingTips


00:00 — Introduction and Why No One Trusts You (Yet)

02:45 — How DTC Changed Trust Forever

05:00 — You’re Not a Person, You’re a Brand

10:00 — Building Social Proof That Converts

20:00 — Turning Comments Into Conversions

26:00 — Trust Isn’t Bought. It’s Built.


Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast

Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠

Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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Ep 25: No One Trusts You (Yet): Why Social Proof Matters More Than Ever

Ep 25: No One Trusts You (Yet): Why Social Proof Matters More Than Ever

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