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Discover the magic of marketing with "Advertising in America"! Join hosts Ryan Chute and the Torbay Twins as they unravel the secrets behind iconic ad campaigns, share practical tips, and bring a touch of humor to the world of American advertising. Whether you're a seasoned pro or just starting out, this podcast will entertain, empower, and educate you every step of the way. Tune in and transform your brand into an unforgettable experience!
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22 Episodes
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Let’s be honest—most marketing fails aren’t spectacular explosions. They’re slow, silent assassinations carried out by lazy writing, clueless assumptions, and business owners who think “quality, service, selection” is a personality. In this episode of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay break open the vault of tragic (and hilarious) marketing disasters—from Chevy’s “Nova” debacle to Subway’s catastrophic Jared endorsement—and extract the lessons every smart adver...
They said AI would change everything. It did—just not the way you think. This week on Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay dissect the hysteria around AI search, SEO panic, and why your competitors are about to burn their marketing budgets chasing algorithms that don’t care about them. Because here’s the dirty little secret: AI doesn’t make people change their minds—it just helps them justify the ones they already had. Episode Highlights: Why AI is just the Yellow...
Step into the smoke-filled boardrooms of Madison Avenue with Advertising in America. Ryan Chute, Mick Torbay, and Chris Torbay pull no punches as they debate the most expensive myth in marketing: the “perfect lead.” Episode Highlights: Why chasing the “Glengarry leads” could bankrupt your business.The dangerous illusion of digital targeting and search intent.Why brand-building beats hyper-targeting every single time.The real math behind reach, frequency, and cost efficiency.How messaging, not...
Let’s cut the crap—“culture” isn’t a ping-pong table in the breakroom or a laminated mission statement on the wall. Culture is Jerry. And Jerry is why people quit. In this episode of Advertising in America, Ryan, Mick, and Chris throw elbows at the myth that culture is fluff. They unpack how toxic bosses, hollow perks, and lip-service values quietly bleed companies dry—and why the few brands that actually live their culture end up building empires. From Wells Fargo’s spectacular crash to Zapp...
What happens when you think your TV commercial says “premium brand,” but everyone watching hears “discount furniture warehouse”? In this no-BS episode, Ryan Chute teams up with Ad Wizards Mick Torbay and Chris Torbay to tackle one of advertising’s most expensive delusions: believing you can look like Budweiser on a budget better suited for Honest Al’s Used Cars. From Apple’s minimalist “I’m a Mac” spots to Restoration Hardware’s six-figure polish, the crew pulls apart why cheap production isn...
What happens when you think you’re selling diamonds, but your customers are actually buying a moment? In this tell-it-like-it-is episode, Ryan Chute sits down with Ad Wizards Mick Torbay and Chris Torbay to dismantle one of the most common—and costly—mistakes in business: confusing what you do with what you really sell. From jewellers obsessed with gemology to plumbers keeping “No Poop on the Floor,” they unpack why clarity beats cleverness, why over-educating your customers is killing your a...
What happens when you pit human copywriters against AI? In this no-holds-barred episode, Ryan Chute referees as ad Wizards Mick Torbay and Chris Torbay duke it out over whether AI is the future of advertising—or just another way to make mediocre ads faster. From Budweiser frogs to Old Spice horses, they reveal why AI can only remix old ideas while humans invent the unforgettable. But they also admit: sometimes, "middlest" ads are all you need. The boys go toe-to-toe over perhaps the big...
Let’s be honest—most recruitment ads couldn’t convince a starving man to eat a sandwich. And it’s no surprise: they’re loaded with buzzwords, clichés, and desperate “competitive salary” nonsense. In this episode of Advertising in America, Mick, Chris, and Ryan tear into the sad state of hiring ads and explain why the real problem isn’t the job market—it’s your messaging. Episode Highlights: Why no one believes your “fast-paced environment” garbageHow to write ads that attract the right people...
Let’s get something straight, kid—there’s no such thing as a perfect media channel. If someone tells you otherwise, they’re either trying to sell you ad space or snake oil. In this episode of Advertising in America, Mick, Chris, and Ryan fire up the mics to answer the golden question: “Where should I spend my ad budget?” The answer? Not where you think. We slice through the fog of fear-based media selling, laugh at the myth of zero-waste targeting, and torch the idea that any medium is magic ...
What's in a Name? More Than You Think, Kid. Sure, you can succeed with a mediocre name. Orville Redenbacher did. But why fight uphill when a great name can grease the tracks? In this episode of Advertising in America, your favourite trio of sharp-tongued strategists—Ryan, Mick, and Chris—take a no-holds-barred stroll through the world of business naming. We’re talking real names, fake names, dumb names, genius names—and the difference between a brand that sings and one that stinks. Key Highli...
Step aside, Professor— your marketing plan isn’t a TED Talk. In this episode of Advertising in America, we put the kibosh on one of the most persistent myths in business: that your ad should "educate the consumer." Spoiler alert: If your audience walks away from your ad knowing more about your product but still doesn’t want it, you’ve failed, sweetheart. Ryan, Mick, and Chris roll up their sleeves and take the scalpel to feature-heavy, fact-laden ads that bore instead of sell. You’ll he...
Let’s cut the malarkey—everyone says they want to build a brand, but the minute someone asks, “Can we measure that?” they reach for the nearest spreadsheet like it’s a life preserver. In this episode of Advertising in America, the fellas crack open the great marketing mystery: Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm? Ryan, Mick, and Chris wade chin-deep into the murky waters of measurement, myth, and marketing madness. They expose why most d...
Let’s be honest—everybody loves to gripe about how expensive radio is… until they see what not advertising costs them. In this episode of Advertising in America, we’re throwing shade at sticker shock and calling out the tired trope that “radio is too expensive.” We break down the real question: expensive compared to what? Compared to TV? Radio’s a steal. Compared to billboards? Maybe. Compared to doing nothing and watching your competitors eat your lunch? Radio’s a downright bargain. Here’s t...
Let’s be honest—if bold ideas were born in boardrooms, every brand would be unforgettable. But they’re not. Because most great ideas get murdered by a well-meaning committee before they ever see daylight. We’re throwing elbows at the myth that focus groups, panels, and office Keurig clubs make marketing better. Mick, Chris, and Ryan rip into the comfort-zone thinking that turns sharp ideas into soft garbage—and they explain why the brands that win don’t ask for permission. They make the decis...
Let me tell you what really grinds my gears: businesses still asking, “How did you hear about us?” At first, it seems smart—track the ROI, and see what’s working. But let us be crystal clear: it’s not smart. It’s lazy, amateurish, and borderline rude. Episode Highlights: Big brands don’t ask—they already know what’s working.Customers give inaccurate answers that lead to bad data.It’s rude to shift focus from their problem to your marketing.Marketing works through multiple touchpoi...
This week, we’re hitting the high notes—literally. Mick, Chris, and Ryan unpack the toe-tapping world of jingles and why they still matter in modern advertising. Are they brand goldmines or sonic fluff? Tune in to find out. Episode Highlights Music hacks the brain—it’s emotion, memory, and branding in one tidy tune.Jingles only work when they’re baked into your brand strategy, not slapped on top.Not every brand needs one—some brands sing, others shout. Know the difference.Repetition is ...
Ladies and gents, step right up! In this week's episode of Advertising in America, we're entering the ring to settle an age-old turf war: Marketing vs. Sales — who's really to blame for bad leads? Spoiler alert: It's not that simple. Episode Highlights: Sales and marketing should spar, not snuggle.Discount brands attract discount buyers — choose wisely.Customers test your empathy and competence before they trust you.Stop chasing leads — start becoming the brand they want.Generous offers + sti...
Step right up, folks! This week we’re pulling back the velvet curtain on the mighty wizard behind the digital curtain—Google. Is it the golden goose of modern marketing… or just a glorified slot machine with better fonts? Episode Highlights: “Google is God,” Mick Declares! The search giant giveth—and oh yes, it taketh away. If you’re in business, you’re already at the altar. But be warned: Google doesn’t play favorites. It’s selling your name and your competitor’s—sometimes in the same...
Grab your fedora and pour yourself a stiff one—this episode of Advertising in America is going to rattle your Rolodex. We’re peeling back the velvet curtain on what really separates memorable brands from the forgettable wannabes. The million-dollar question? Are you different… or are you distinctive? Episode Highlights: We’re Unique!” — Yawn: Mick calls out the copycats. Being “fun” or “caring” isn’t special—it’s expected. Real distinction means finding what only you can say. Chris Tor...
Targeting: The Only Way to Advertise (or Is It?) Alright, listen up, kid. You know those creepy ads that follow you around like a bad date? Yeah, that's hyper-targeting, but it’s not the golden ticket. Are you finding that today, social media’s practically stalking you—, well Mick is right there, from his divorce to his second wedding. Targeting’s great for niche stuff, like airplane radios, but if you’re selling tires? You gotta cast a wider net, or you’re just locking out futur...
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