Let’s be honest—everybody loves to gripe about how expensive radio is… until they see what not advertising costs them.

In this episode of Advertising in America, we’re throwing shade at sticker shock and calling out the tired trope that “radio is too expensive.” We break down the real question: expensive compared to what? Compared to TV? Radio’s a steal. Compared to billboards? Maybe. Compared to doing nothing and watching your competitors eat your lunch? Radio’s a downright bargain.

Here’s the kicker: if you want the kind of results our clients see, you need to reach at least 12% of the market, two to three times a week. That kind of frequency does cost money. But you know what costs more? Irrelevance.

Oh, and one more thing—before you assume this is a pitch, remember this: we don’t get paid to spend your money. We get paid when you make more of it. That’s how the Wizard of Ads rolls.

Episode Highlights:

• “Expensive” is meaningless without context. What’s the alternative—and does it work?
• Radio requires repetition. If you’re not showing up often, you’re not showing up at all.
• ROI > CPM. Always.
• The Wizard of Ads doesn’t charge by the hour or by the impression. We eat what we kill.

This episode’s for the business owners tired of playing budget bingo and the marketers brave enough to invest in real results—not just line items. Tune in to hear why radio still works, what it really costs, and how to tell the difference between expensive and valuable.

🎧 Hit play. Then go make some noise.

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica

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