Grab your fedora and pour yourself a stiff one—this episode of Advertising in America is going to rattle your Rolodex. We’re peeling back the velvet curtain on what really separates memorable brands from the forgettable wannabes.
The million-dollar question? Are you different… or are you distinctive?‍

Episode Highlights: ‍
We’re Unique!” — Yawn: Mick calls out the copycats. Being “fun” or “caring” isn’t special—it’s expected. Real distinction means finding what only you can say.‍

Chris Torbay’s Reality Check: Most brands mistake table stakes for selling points. Chris shows you how to spot the difference and say something worth remembering.‍

Anti-Branding: Minimal Logo, Maximum Impact From Muji to BMW, some brands let the product do the talking. It works—but only if your product has real presence.‍

Skip the Gimmicks: Clever’s cute, but strategic sticks. Want to be remembered? Be entertaining and on-brand.‍

If your ads blend in, your brand checks out. This episode delivers the goods on how to stop being wallpaper and start being the main event. Ditch the clichés, drop the copycat act, and dial in your distinctive voice.

Tune in now to Advertising in America—where bold brands are born, and bland ones go to die.

Take the Next Step:

Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:

• ‍Overlooked advertising opportunities hiding in plain sight.
• ‍Timeless psychological tactics that drive sales no matter the decade.
• ‍Edgy strategies that capture attention and convert in today’s crowded landscape.

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