Dig In

On this week’s episode, Jess  is joined by Elisa Vitalo, VP Product Marketing, Digital Experience, & Insights, GoodRx to explore how consumer pain points and iterative research inspired Companion, how GoodRx is expanding beyond prescription discounts, and why insights leaders must connect research more closely to business strategy.

On this week’s episode, Jess Gaedeke is joined by Joel Armstrong, VP, AI, at Dig to explore why we’re still thinking too small about AI, how bringing human creativity and AI together can unlock new possibilities, and why realizing AI’s full potential requires rethinking how we work rather than simply doing the same things faster. 

On this week’s episode, host Jess Gaedeke is joined by Sean Burress, Senior Director, Insights & Analytics Enterprise Initiatives, Baby & Child Care at Kimberly-Clark, to explore how the company is combining human creativity and AI to rethink its innovation pipeline, why uncovering unmet consumer needs is key to driving growth, and how curiosity and a growth mindset can help insights teams create greater business impact.

On this week’s episode, Jess Gaedeke is joined by Betsy Pendergast, VP of Future Strategy and Innovation at Dig Insights, to explore why the real opportunity with AI goes beyond efficiency, how brands can stay distinctive as AI reshapes consumer decision-making, and why human connection is becoming more valuable in an AI-driven world.

On this week’s episode, Jess chats with Erin Miller, Vice President of Global Corporate Communications at Yahoo, to explore how Yahoo turned AI experimentation into a new way of working, why AI is most valuable as a thought partner rather than a replacement, and why human connection still matters more than ever in an increasingly AI-driven world.