129. Dig (In)spiration: Why protein became the new pillar of modern wellness (and what you can learn from it)

129. Why the protein category is CPG’s biggest growth engine (and it’s just getting started)

127. Dig (In)spiration: Why empathy + insights + marketing are a match made in campaign heaven

127. How collaboration between insights and marketing fueled CIBC’s most authentic brand campaign yet

126. Dig (In)spiration: Why “killing the middle” sparks true innovation

126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)

125. Dig (In)spiration: How empathy transforms irrational fears into brand opportunities

125. How a baby alligator helped J&J uncover a powerful consumer insight

124. Dig (In)spiration: The redesign lesson every legacy brand should learn

124. How insights helped Classico evolve without losing its core brand identity

123. Dig (In)spiration: How one moment transformed cross-functional teams at Danone

123. Why consumer empathy is Danone’s new growth engine

122. Dig (In)spiration: How Cheetos became top-tier in branding

122. How Cheetos turned messy fingers into an award-winning brand platform

121. Dig (In)spiration: How embracing uncertainty drives smarter global expansion

121. How Jo Lepore uses foresight to power smarter global expansion

120. Dig (In)spiration: Why the right insights are the key to completing the revenue puzzle

120. How Synchrony turned one shopper study into a business-building insights program

119. Dig (In)spiration: How shopper empathy drove smarter decisions at General Mills

119. How General Mills used virtual reality shelf testing to accelerate innovation