129. Why the protein category is CPG’s biggest growth engine (and it’s just getting started)

127. Dig (In)spiration: Why empathy + insights + marketing are a match made in campaign heaven

127. How collaboration between insights and marketing fueled CIBC’s most authentic brand campaign yet

126. Dig (In)spiration: Why “killing the middle” sparks true innovation

126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)

125. Dig (In)spiration: How empathy transforms irrational fears into brand opportunities

125. How a baby alligator helped J&J uncover a powerful consumer insight

124. Dig (In)spiration: The redesign lesson every legacy brand should learn

124. How insights helped Classico evolve without losing its core brand identity

123. Dig (In)spiration: How one moment transformed cross-functional teams at Danone

123. Why consumer empathy is Danone’s new growth engine

122. Dig (In)spiration: How Cheetos became top-tier in branding

122. How Cheetos turned messy fingers into an award-winning brand platform

121. Dig (In)spiration: How embracing uncertainty drives smarter global expansion

121. How Jo Lepore uses foresight to power smarter global expansion

120. Dig (In)spiration: Why the right insights are the key to completing the revenue puzzle

120. How Synchrony turned one shopper study into a business-building insights program

119. Dig (In)spiration: How shopper empathy drove smarter decisions at General Mills

119. How General Mills used virtual reality shelf testing to accelerate innovation

118. Dig (In)spiration: How PepsiCo redefined equity with global impact