Listen Top Shows Blog

124. How insights helped Classico evolve without losing its core brand identity

Update: 2025-07-09

Share

Description

On this week’s episode, host Jess Gaedeke is joined by Marat Fleytlikh, Director of Consumer Insights at Perdue Farms, to explore how to strike the right balance between refreshing design without losing what makes a brand iconic, the transformative impact of knowledge management and AI on the insights function, and why empathy and curiosity are the ultimate tools for modern insights leaders.

Comments

In Channel

124. Dig (In)spiration: The redesign lesson every legacy brand should learn

2025-07-1704:18

124. How insights helped Classico evolve without losing its core brand identity

2025-07-0926:53

123. Dig (In)spiration: How one moment transformed cross-functional teams at Danone

123. Dig (In)spiration: How one moment transformed cross-functional teams at Danone

2025-07-0202:49

123. Why consumer empathy is Danone’s new growth engine

123. Why consumer empathy is Danone’s new growth engine

2025-06-2525:06

122. Dig (In)spiration: How Cheetos became top-tier in branding

122. Dig (In)spiration: How Cheetos became top-tier in branding

2025-06-1902:35

122. How Cheetos turned messy fingers into an award-winning brand platform

2025-06-1135:31

121. Dig (In)spiration: How embracing uncertainty drives smarter global expansion

121. Dig (In)spiration: How embracing uncertainty drives smarter global expansion

2025-06-0402:53

121. How Jo Lepore uses foresight to power smarter global expansion

121. How Jo Lepore uses foresight to power smarter global expansion

2025-05-2831:24

120. Dig (In)spiration: Why the right insights are the key to completing the revenue puzzle

120. Dig (In)spiration: Why the right insights are the key to completing the revenue puzzle

2025-05-2103:15

120. How Synchrony turned one shopper study into a business-building insights program

120. How Synchrony turned one shopper study into a business-building insights program

2025-05-1431:00

119. Dig (In)spiration: How shopper empathy drove smarter decisions at General Mills

119. Dig (In)spiration: How shopper empathy drove smarter decisions at General Mills

2025-05-0703:05

119. How General Mills used virtual reality shelf testing to accelerate innovation

119. How General Mills used virtual reality shelf testing to accelerate innovation

2025-05-0238:47

118. Dig (In)spiration: How PepsiCo redefined equity with global impact

118. Dig (In)spiration: How PepsiCo redefined equity with global impact

2025-04-2303:21

118. How Nick Graham bridged the gap between global strategy and local consumer needs

118. How Nick Graham bridged the gap between global strategy and local consumer needs

2025-04-1640:01

117. Dig (In)spiration: Sexy shopper insights and the power of the purchase moment

117. Dig (In)spiration: Sexy shopper insights and the power of the purchase moment

2025-04-0903:15

117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market

117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market

2025-04-0242:03

116. Dig (In)spiration: How visual storytelling brings iconic brands to life

116. Dig (In)spiration: How visual storytelling brings iconic brands to life

2025-03-2603:18

116. How Hershey’s Kisses became a masterclass in brand reinvention

2025-03-1932:55

115. Dig (In)spiration: How emotional insights unlock smarter marketing

115. Dig (In)spiration: How emotional insights unlock smarter marketing

2025-03-1202:39

115. How La-Z-Boy built an insights function that transformed the brand

2025-03-0533:49

00:00

00:00

1.0x

124. How insights helped Classico evolve without losing its core brand identity

Dig Insights