DiscoverDig In122. Dig (In)spiration: How Cheetos became top-tier in branding
122. Dig (In)spiration: How Cheetos became top-tier in branding

122. Dig (In)spiration: How Cheetos became top-tier in branding

Update: 2025-06-19
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In this week’s Dig (In)spiration, Jess reflects on her conversation with Brodie Dunn, Brodie Dunn, Director of Strategic Insights at PepsiCo Foods North America, on how the iconic Cheetle (Cheeto dust) taps into deep-seated brand associations, why true incrementality starts with a human perspective, and how brand experiences will need to evolve in a GLP-1 world. 

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122. Dig (In)spiration: How Cheetos became top-tier in branding

122. Dig (In)spiration: How Cheetos became top-tier in branding

Dig Insights