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120. How Synchrony turned one shopper study into a business-building insights program

120. How Synchrony turned one shopper study into a business-building insights program

Update: 2025-05-14

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On this week’s episode, Jess Gaedeke is joined by Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, to explore how a one-off research study turned into a 13-year insights program that now fuels brand trust, sales conversations, and long-term strategy. Plus what it takes to make research truly stick, how AI is changing the shopper journey, and why the insights industry is facing a pivotal moment.

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120. How Synchrony turned one shopper study into a business-building insights program

120. How Synchrony turned one shopper study into a business-building insights program

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