Growth Mode

A client said it straight: “I need to do something different in my marketplace.” That one line turned into the theme for this whole episode. Tom, Jimmy and Jason got into it: what it actually looks like to find growth when your usual stuff isn’t working. From small investor segments no one’s targeting… to offers that start real conversations… to data that shows you who’s ready to move before they raise their hand. Inside this episode: What most agents get wrong when they market to investors (and how to fix it) How to use title data to segment by ownership length, property type, and more Why ADU potential could be your best list, and what to say when you reach out The rise in “help with mortgage” searches, and what it might mean for your market A simple, low-production way to feature price reductions and get attention fast What to double down on now, especially with less than 80 days left in the year If what used to work isn’t working, this episode gives you a smarter path forward. 🎧 This is Episode 10 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

Growth isn’t always about doing more. Sometimes it’s about choosing the right move…and making it early. In this episode, Tom, Jimmy, and Jason lay out the Growth Playbook: six core strategies that help real estate pros grow in any market, and the three that separate the ones who scale. You’ll hear: Why agents who survived 2008 are paying attention to this market moment The 3 advanced growth modes Jay Abraham teaches (and how top teams are using them now) What to offer, when to acquire, and how to know if your market’s ready for expansion A creative acquisition strategy that’s adding 25–35 transactions per year (without extra prospecting) The biggest opportunity in AI search right now (and why most agents are invisible to it) A smarter way to play SEO in an AI-first world, including Reddit, Yelp, and Bing Places How to write content that AI will surface, and buyers will trust 📌 Mentioned: Birdeye.ai: a simple way to turn your reviews into high-trust SEO content. Whether you’re in scale mode, acquisition mode, or prepping for the next market cycle, this one gives you real options and a path forward. 🎧 This is Episode 9 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

In this special edition episode, Jimmy flips the script on listing promotion - and shows you how to turn one listing into more listings. If the first time you're promoting a listing is when it hits Zillow, you're already too late. Every listing has five marketable moments most agents miss. Jimmy breaks them down and shares: The five points in a listing’s lifecycle that create leverage (and what most agents do wrong) What to send before the sign goes in the yard - and why it drives more listing leads than your typical Just Listed ad Campaigns that work fast, don’t cost much, and create listing momentum in any market How to stay top-of-mind without being spammy or salesy - and why timing is everything Plus: the mindset shift that turns your current pipeline into future listings, even if inventory is tight. If you're looking for a clear, repeatable way to turn your current listing into your next one—this is where you start. 🎧 This is Episode 8 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

Growth isn't just about what you're doing—it’s about what you’re building. In this episode of Growth Mode, Jason and Jimmy go deep on how real estate pros are scaling smarter by combining AI leverage with low-friction lead generation. They break down: The forward edge of Agent Mode—and how AI is moving from assistant to co-worker A faceless Instagram strategy that pulled $400K in GCI without stepping on camera Why GPT‑5 might not be your go-to anymore (and what’s better for content-heavy tasks) A new free tool that finds “Deal of the Week” properties—based on consumer behavior, not guesswork Plus: even experienced marketers fall into the trap of asking for too much, too soon. The subtle shifts in language shared here make it easier to start real conversations that actually go somewhere. If you’re serious about staying ahead of the AI curve and building a lead engine that compounds over time, this one’s worth a full listen. 🎧 This is Episode 7 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

Growth doesn’t come from effort alone, it comes from structure. In this episode of Growth Mode, Tom and Jason break down how high-performing teams are scaling in a flat market by optimizing lead flow, fixing follow-up gaps, and training their agents like sales forces—not just support staff. They unpack how these teams are leveraging channel accounts like Zillow, Rocket, and Realtor.com to build massive databases, and why their conversion rates keep climbing while others stall. For solo agents, this episode is a playbook: how to choose one marketing lane and go all in, the exact follow-up rhythm that turns old leads into new clients, and why sending just two CMAs a day can shift your entire pipeline. Also in this episode: Building systems to reduce lead leakage and database decay The 80/20 approach to marketing consistency and brand visibility How AI is already changing prospecting, nurture, and follow-up Why most agents overestimate what it takes to build mindshare If you’re serious about scaling—team or solo—this is the operating manual. 🎧 This is Episode 6 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

What separates a product that scales from one that sinks? In this episode of Growth Mode, Tom and Jimmy break down The 8 Rules for Growth: the hard-won principles they use to build fast, stay lean, and create high-margin businesses that last. We’re talking small teams, smart hires, and AI-first thinking. How to increase time-to-value and reduce friction. Why high margins aren’t optional, they’re a requirement. And what it actually takes to build products people want to talk about (and pay for). Plus: what early employees must bring to the table, how to avoid the trap of “problem finders,” and what most agents get dead wrong about communication and onboarding.  📘 Free, Perfect, and Now by Robert Rodin – the book Tom mentioned on scaling to meet modern customer demands → https://www.simonandschuster.co.uk/books/Free-Perfect-and-Now/Robert-Rodin/9780684871974 🎧 This is Episode 5 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

Billboards aren’t dead, they’re a power play. Jason, Jimmy, and Tom dig into how top producers are using them (and other “old-school” plays) to build a brand moat and make every other marketing touch more effective. Then, they get tactical on hooks: the 10 you should be swiping right now for everything from postcards to Instagram Reels. Because in a noisy market, “Just Listed” won’t cut it. And if you lead a team? You’ll want the segment on performance tracking and recognition - a simple, repeatable system for turning all that sales data you collect into clear, motivating action for your team. This is how you measure what matters and keep your best people fired up. Also in this episode: How to flip a perceived weakness into your strongest competitive angle The “create in public” strategy brands outside real estate are using to dominate social media A simple prompt to turn raw sales data into clear next steps—without getting lost in spreadsheets Why leaders who communicate more in tough markets win disproportionate market share when the cycle turns 🎧 This is Episode 4 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

Jimmy and Jason break down what the new AI Agent Mode actually does—and why it’s not another overhyped tool, but a legit shift in how agents can work. If you’ve got parts of your business that are repetitive, manual, and eating up your time (or your budget), this episode shows you what you can finally hand off. Then they dive into a problem every agent’s facing right now: what to do when a listing won’t sell. From reverse offers to seller psychology to managing expectations, this is about getting tactical in a tough market—and keeping your pipeline moving when deals stall. Also in this episode: The real estate use case that finally makes Agent Mode worth turning on (hint: it’s not just one thing—it’s what it unlocks) Why the right automation gives you a real advantage—not just in efficiency, but in execution A real-world script for setting up a price reduction conversation before the price drop happens The low-cost, high-reach play that becomes your “all-in” lever when you’re desperate to get a listing sold Why marketing your stuck listing is your listing presentation—because other sellers are watching 🎧 This is Episode 3 of Growth Mode, a new weekly podcast for agents, marketers, and business owners who want to stay sharp, move faster, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay Connected Tom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana

Tom, Jimmy, and Jason break down why GEO (Generative Engine Optimization) is more than a trend, it’s a strategy to position yourself as the answer in AI-powered search. If you want ChatGPT, Grok, and Gemini to cite you, this is how to reverse-engineer your online presence to make it happen. Plus: a three-step referral play that uses behavioral psychology and real-time listing intel to generate warm leads, without feeling transactional. Also in this episode: Structured lists, transaction history, and bios—which signals AI trusts most (and why one agent’s self-published list outranked everything else in his market) Three unexpected openers that lower resistance and spark real seller conversations (you’ve probably heard versions before—but not like this) The done-with-you GPT that builds SEO blogs in your voice—with the CTA placement, formatting, and keyword structure already baked in Stop paying for tools AI can already do better—including listing descriptions, blog writing, seller price-reduction scripts, and even video voiceovers The real reason reviews don’t lead to referrals—and what type of messaging does How to build a findable brand across every AI engine using a structured 90-day makeover (not random content splatter) AI is indexing the internet in real time—and the agents who treat their bios, blogs, and digital footprint like assets, not afterthoughts, are already pulling ahead. 🎧 This is Episode 2 of Growth Mode, a new weekly podcast for agents, marketers, and business owners who want to stay sharp, move faster, and grow on purpose.  

Tom, Jimmy, and Jason share how agents use AI to automate follow-up, rank beside Zillow, and stay top-of-mind—for under $5/day. Plus: predictive market updates, the rise of “agentic AI,” and 3 outreach phrases proven to boost response rates.