Growth doesn’t come from effort alone, it comes from structure. In this episode of Growth Mode, Tom and Jason break down how high-performing teams are scaling in a flat market by optimizing lead flow, fixing follow-up gaps, and training their agents like sales forces—not just support staff.

They unpack how these teams are leveraging channel accounts like Zillow, Rocket, and Realtor.com to build massive databases, and why their conversion rates keep climbing while others stall.

For solo agents, this episode is a playbook: how to choose one marketing lane and go all in, the exact follow-up rhythm that turns old leads into new clients, and why sending just two CMAs a day can shift your entire pipeline.

Also in this episode:

• Building systems to reduce lead leakage and database decay


• The 80/20 approach to marketing consistency and brand visibility


• How AI is already changing prospecting, nurture, and follow-up


• Why most agents overestimate what it takes to build mindshare

If you’re serious about scaling—team or solo—this is the operating manual.

🎧 This is Episode 6 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

Get proven marketing and sales campaigns at ListingLeads.com

→ Want to get smarter with AI?

Join Jason’s AI Marketing Academy: academy.jasonpantana.com

→ Done winging it?

Start with a free coaching consultation: https://bit.ly/TFfcc

Tom Ferry

Website – https://TomFerry.com

Instagram – @tomferry

Facebook – Tom Ferry

Podcast – https://TomFerry.com/Podcast

Events – https://www.tomferry.com/events

Jimmy Mackin

Website – https://listingleads.com

Instagram – @jimmymackin

Jason Pantana

Website – https://academy.jasonpantana.com

Instagram – @jasonpantana