This episode is about execution. Jimmy Mackin sits down with Ken Pozek to unpack the systems, video formats, and strategic bets that turned a camera and consistency into $400M in closed volume - without buying a single Zillow lead.

They walk through the five types of videos that consistently drive revenue, how to test content without getting stuck in planning mode, and what it actually looks like to build a scalable real estate media engine that runs off organic traffic.

Here’s what’s covered:

• Why most agents overcomplicate video, and what to start doing if you want views that convert


• The behind-the-scenes of Ken’s content playbook, including what’s planned, what’s improvised, and how he balances both


• How video content built for “dream clients” helped Ken’s team dominate the relocation market in Orlando


• Why middle-of-funnel content (like versus videos) drives higher intent leads, and how AI thumbnails are changing click-throughs


• The one podcast interview that turned into 50+ high-net-worth referrals, and how to repeat that strategy in your own market

This is a masterclass in doing the work that actually moves the business forward - without chasing trends or relying on paid leads.

🎧 This is Episode 12 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

Get proven marketing and sales campaigns at ListingLeads.com

→ Want to get smarter with AI?

Join Jason’s AI Marketing Academy: academy.jasonpantana.com

→ Done winging it?

Start with a free coaching consultation: https://bit.ly/TFfcc

→ Want to build beautiful AI Seller Reports in minutes?

Get started with Beacon: https://www.buildyourbeacon.com/

Tom Ferry

Website – https://TomFerry.com

Instagram – @tomferry

Facebook – Tom Ferry

Podcast – https://TomFerry.com/Podcast

Events – https://www.tomferry.com/events

Jimmy Mackin

Website – https://listingleads.com

Instagram – @jimmymackin

Jason Pantana

Website – https://academy.jasonpantana.com

Instagram – @jasonpantana